Unapologetic Sales by Becky Keen

What This Course Delivers

Unapologetic Sales is an 8-module video training program by Becky Keen, a Master Certified Coach who has served over 1,000 clients and built multiple six-figure businesses in their first year. The program teaches coaches how to attract premium clients and sell high-ticket offers ($2K-$75K) using desire-led messaging and authentic sales strategies. Includes 8 video lessons, 15 PDFs, 7 documents, and 9h 51m 35s of content totaling 6,81 GB.

Course Contents at a Glance

🎬 8 Video Lessons — 9h 51m 35s

📕 15 PDF Resources — Workbooks, slide decks, templates, checklists

📄 7 Documents — AI prompts, messaging frameworks, cheat sheets

💾 Total Download: 6,81 GB

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What You Will Master in Unapologetic Sales

✅ Premium Buyer Psychology — Understand how high-ticket buyers think, make decisions, and what messaging triggers attract them to your coaching offers

✅ Desire-Led Messaging Method — Learn to write magnetic marketing content that focuses on aspirations and transformations rather than pain points and problems

✅ The 5 Keys to Becoming Unapologetic — Break through visibility fears, self-doubt, and hesitation around promoting yourself and your premium offers

✅ The Irresistible Offer Formula — Design premium offer stacks that position you as a high-value coach and justify $2K-$75K price points

✅ The Invitation Sales Strategy — Sell high-ticket coaching packages without pressure tactics, using a love-and-service approach that converts ideal clients

✅ Brand Framework Template — Build a clear positioning foundation that differentiates your coaching practice in a crowded marketplace

✅ AI-Powered Content Creation — Use provided AI prompts to generate premium client messaging that sounds authentic and attracts high-ticket buyers

✅ Premium Messaging Audit Skills — Evaluate and refine your own marketing copy using a proven checklist designed for high-ticket coaching

✅ $10K Cash Injection Workshop — Execute a rapid revenue strategy to generate $10,000 in a single weekend using the High-Ticket Hit List Formula

✅ The Premium Buyer Journey — Map the complete client experience from first touchpoint to high-ticket sale, ensuring alignment at every stage

Who Is Unapologetic Sales Designed For?

• The Invisible Expert — You have deep coaching expertise and transformational client results, but struggle to put yourself out there online. You hold back on social media, second-guess every post, and watch less-qualified coaches land premium clients while you stay stuck in the shadows. Module 4's 5 Keys to Becoming Unapologetic targets the specific mindset blocks keeping experienced coaches from claiming their authority and selling with confidence.

• The Low-Price Trap Coach — You're charging $85-$150 per session and working endless hours to make $5K-$8K months. You know you should raise your rates but fear losing clients. You've tried packaging your sessions but can't justify higher prices in your own mind. Module 5's Irresistible Offer Formula shows you how to design premium offer stacks that command $2,500-$75,000 price points by focusing on transformation rather than time.

• The Pain-Point Marketer — Your messaging focuses on problems, struggles, and what's broken — and it's attracting tire-kickers who can't afford premium coaching. You're exhausted by selling through fear and scarcity. Module 3's Desire-Led Messaging Method teaches you to attract high-ticket buyers by speaking to their aspirations, goals, and the identity they want to step into.

• The Pitch-Averse Coach — You have discovery calls booked but freeze when it's time to present your offer. You feel pushy, salesy, or uncomfortable asking for the sale. You end calls without mentioning price or positioning yourself as “just seeing if it's a fit.” Module 6's Invitation Sales Strategy reframes selling as service and gives you language to confidently invite premium clients into your coaching programs.

• The Inconsistent Revenue Builder — You land a few high-ticket clients, then go months without sales. You don't have a repeatable system for attracting premium buyers. You're relying on word-of-mouth and hoping the right clients find you. Module 7's Premium Buyer Journey maps the complete client attraction and conversion path, turning random sales into a predictable system.

• The Underselling Overdeliverer — You give away your best frameworks and strategies in free content, then struggle to articulate what premium clients actually pay for. You overdeliver in sessions but undercharge for the transformation. Module 2's Premium Buyer Psychology helps you understand how high-ticket clients evaluate coaching investments and what they need to hear to commit to five-figure packages.

Full Curriculum Breakdown

Session 1: The Identity of a Premium Coach — The Welcome Call

This opening session establishes the mindset foundation required to position yourself as a premium coach. Covers the identity shift from time-based service provider to transformation-focused expert, and introduces the core philosophy of selling from love and service rather than pressure.

• Video: Session 1 — The Welcome Call (1h 8m 33s)
• 📕 Session 1 PDF Guide
• 📕 Welcome to Unapologetic Sales PDF

Session 2: Premium Buyer Psychology & Messaging

Explores how high-ticket buyers think, evaluate coaching investments, and make purchasing decisions. Teaches coaches to identify premium client characteristics and speak directly to their mindset, values, and decision-making process.

• Video: Premium Buyer Psychology & Messaging (1h 26m 10s)
• 📕 Session 2 PDF Guide
• 📕 Session 2 Slides — Premium Buyer Mindset (presentation deck)

Session 3: Desire-Led Messaging & Marketing

Introduces the Desire-Led Messaging Method as an alternative to pain-point marketing. Teaches coaches to create content that attracts premium clients by focusing on aspirations, transformations, and the future identity clients want to embody.

• Video: Desire Lead Messaging (1h 1m 55s)
• 📕 Session 3 PDF Guide
• 📕 Session 3 Slides — The Desire-Led Messaging Method (presentation deck)
• 📄 Cheatsheet: How To Use Desire-Led Marketing
• 📄 Desire-Led vs Pain-Point Messaging Table

Session 4: The 5 Keys to Becoming Unapologetic

Addresses the visibility fears, self-doubt, and hesitation that prevent experienced coaches from promoting themselves and their premium offers. Provides specific strategies to break through mental blocks and step into bold, confident marketing.

• Video: The 5 Keys To Becoming Unapologetic (1h 8m 53s)
• 📕 Session 4 PDF Guide

Session 5: Designing Your Premium Offer Stack

Teaches the Irresistible Offer Formula for packaging coaching expertise into high-ticket offers. Covers how to structure premium programs, justify $2K-$75K price points, and position offers that premium buyers immediately recognize as valuable.

• Video: Session 4 — Designing Your Premium Offer Stack (1h 25m 22s)
• 📕 Session 5 PDF Guide
• 📕 Session 5 Slides — Designing Your Premium Offer Stack (presentation deck)
• 📕 BONUS — Brand Framework Template
• 📄 Brand Framework Template (editable document)

Session 6: The Unapologetic Sales Method — The Invitation Sales Strategy

Introduces the Invitation Sales Strategy for converting discovery calls into high-ticket sales without pressure tactics. Provides language, scripts, and frameworks for confidently presenting premium offers and guiding ideal clients to a buying decision.

• Video: The Unapologetic Sales Method (1h 24m 12s)
• 📕 Session 6 PDF Guide
• 📄 The Unapologetic Sales Method (reference document)

Session 7: The Premium Buyer Journey & Hot Seats

Maps the complete client journey from first touchpoint to high-ticket sale. Includes live coaching hot seats addressing real visibility, messaging, and sales challenges faced by program participants.

• Video: The Unapologetic Sales Method (1h 2m 29s)
• 📕 Session 7 PDF Guide — Hot Seats and Q&A

Resource Library — Implementation Tools

The program includes a comprehensive resource library with templates, checklists, AI prompts, and guides designed for immediate implementation.

• 📕 Premium Messaging Audit Checklist
• 📄 AI Prompts for Premium Client Messaging
• 📄 The Guide to Freebies and Low Ticket Sales Events

Included Bonuses

✅ $10K Cash Injection Workshop — A bonus video training (1h 14m 2s) teaching the High-Ticket Hit List Formula, a rapid revenue strategy to generate $10,000 in a single weekend by reaching out to past clients, warm contacts, and audience members with a premium offer. Includes the workshop PDF guide and The High-Ticket Hit List Formula PDF.

✅ The Momentum Map — A 60-day action planner to implement the Unapologetic Sales strategies in a structured, step-by-step sequence.

✅ The Premium Client Attraction Playbook — A reference guide for creating consistent premium client flow using the desire-led messaging and invitation sales frameworks.

✅ AI Sales + Content Prompts — Pre-written AI prompts specifically designed to generate premium client messaging, social media content, sales emails, and discovery call scripts that attract high-ticket buyers.

About Becky Keen

Becky Keen is a Master Certified Life and Business Coach who specializes in helping coaches and consultants build multi-six-figure businesses without burnout. After leaving a demanding corporate career, she replaced her six-figure salary while creating the flexibility to focus on family. She has since built multiple businesses that exceeded six figures in their first year of launching.

Verified Credentials:

✅ Master Certified Coach — Holds Master Certification as a life and business coach, representing advanced training and demonstrated coaching expertise

✅ Served Over 1,000 Clients — Has worked with more than 1,000 coaches, consultants, and entrepreneurs, with documented client results including 6x income increases, sold-out launches, and $75K program sales

✅ Award-Winning Entrepreneur — Recognized as an award-winning business owner who has successfully scaled multiple coaching businesses to six figures in under 12 months

✅ Podcast Host: “Secrets of a 7-Figure Coach” — Hosts a business podcast exploring the mindset, strategy, and energetics required to build multi-six-figure coaching businesses

✅ 10+ Years Sales & Business Development Experience — Built expertise through over a decade of professional sales and business development work before transitioning to coaching

✅ Documented Client Transformations — Clients have achieved results including landing 60+ clients in weeks, transitioning from $85/hour sessions to $2,500 packages, and completing $75K launches for high-level group coaching programs

✅ Based in Newfoundland, Canada — Alumni of Memorial University of Newfoundland, now serving an international coaching clientele

Becky's teaching approach emphasizes authenticity and service-based selling. Her methodology rejects aggressive sales tactics in favor of what she calls “selling from love” — positioning coaching offers as invitations to transformation rather than pressure-driven pitches. This philosophy underpins the entire Unapologetic Sales framework, which has helped coaches break through revenue plateaus and confidently charge premium prices.

What Problems Does Unapologetic Sales Solve?

“I've been coaching for years but I'm still charging $100/session and can't break past $8K months” — Module 5 addresses the low-price trap by teaching the Irresistible Offer Formula. Instead of selling time, you learn to package your expertise into transformation-focused premium programs. The session breaks down how to structure high-ticket offers that justify $2,500-$75,000 price points by focusing on outcomes, identity shifts, and the premium buyer's ROI calculation.

“I freeze when it's time to pitch my coaching package — I feel pushy and sales-y” — Module 6's Invitation Sales Strategy reframes selling as an act of service. You learn specific language and scripts to confidently present premium offers without pressure tactics. The training teaches you to guide discovery calls to natural buying decisions by positioning your coaching as an invitation to the transformation the client already wants.

“My marketing focuses on pain points but I'm only attracting broke, desperate people who can't afford premium coaching” — Module 3's Desire-Led Messaging Method teaches a complete messaging overhaul. Instead of marketing to problems and fears, you learn to speak to aspirations, goals, and the premium identity your ideal clients want to step into. This shift in language attracts buyers who are already thinking about investing in transformation, not just solving immediate problems.

“I have valuable expertise but I'm terrified of being visible online — I second-guess every post and watch less-qualified coaches win clients” — Module 4 directly targets the visibility blocks that keep experienced coaches hidden. The 5 Keys to Becoming Unapologetic provides specific strategies to break through self-doubt, imposter syndrome, and fear of judgment. You learn to own your authority and promote yourself confidently without feeling like a fraud.

“I land a few high-ticket clients randomly but I don't have a repeatable system — my income is a roller coaster” — Module 7 maps The Premium Buyer Journey from first touchpoint to high-ticket sale. You learn to create a predictable client attraction system rather than hoping the right people find you. The training shows you how to design a buyer journey that consistently converts premium clients.

“I don't understand how high-ticket buyers think — I don't know what to say to make someone invest $5K-$50K in coaching” — Module 2's Premium Buyer Psychology breaks down the specific mindset, values, and decision-making process of clients who invest in premium coaching. You learn what high-ticket buyers evaluate before committing, what messaging triggers attract them, and how to position yourself as the obvious choice for their transformation.

What Makes Unapologetic Sales Different from Other Sales Courses

Desire-Led Messaging Method — Most coaching sales programs teach pain-point marketing and problem-agitation-solution frameworks. Unapologetic Sales introduces a desire-led approach that attracts premium buyers by speaking to aspirations and future identity rather than current problems. This methodology specifically targets the mindset of high-ticket buyers who are already solution-focused and invest based on possibility, not desperation.

Invitation Sales Strategy — The program rejects traditional sales tactics like urgency, scarcity, and objection-handling scripts in favor of what Becky Keen calls “selling from love and service.” The Invitation Sales Strategy teaches coaches to position premium offers as opportunities for transformation, making the sale feel like a natural next step rather than a pressured pitch.

Premium Buyer Psychology Framework — Rather than generic sales training, the curriculum is built specifically for coaches selling high-ticket offers ($2K-$75K). Module 2 breaks down the unique psychology of premium buyers — how they evaluate coaching investments, what credentials and messaging they respond to, and what triggers a buying decision at premium price points.

Identity-First Coaching Sales — Session 1 establishes that becoming an unapologetic premium coach requires an identity shift, not just new tactics. The program addresses the mindset blocks, visibility fears, and self-doubt that prevent experienced coaches from charging what they're worth, making it as much about personal transformation as sales strategy.

Frequently Asked Questions About Unapologetic Sales

What is Unapologetic Sales about?

Unapologetic Sales is an 8-module video training program that teaches coaches how to attract premium clients and sell high-ticket coaching packages ($2K-$75K) using desire-led messaging and authentic sales strategies. The program focuses on breaking through visibility fears, designing irresistible premium offers, and converting discovery calls into high-ticket sales without pressure tactics.

Who created Unapologetic Sales?

Becky Keen, a Master Certified Coach who has served over 1,000 clients and built multiple six-figure businesses in their first year. She is an award-winning entrepreneur with over 10 years of sales and business development experience, and hosts the podcast “Secrets of a 7-Figure Coach.” Her clients have achieved documented results including 6x income increases, sold-out program launches, and transitions from hourly coaching to five-figure packages.

What is included in Unapologetic Sales?

The program includes 8 video lessons totaling 9h 51m 35s, 15 PDF guides and resources, 7 editable documents (AI prompts, messaging templates, cheat sheets), and a bonus $10K Cash Injection Workshop. Total download size is 6,81 GB. All sessions include slide decks, implementation guides, and worksheets. Bonuses include The Momentum Map (60-day action planner), The Premium Client Attraction Playbook, and AI Sales + Content Prompts.

Who is Unapologetic Sales best suited for?

Experienced coaches ready to sell premium offers who struggle with visibility fears and self-doubt despite having valuable expertise. Ideal for coaches stuck in the low-price trap (charging $85-$150/session), coaches whose pain-point marketing attracts tire-kickers instead of premium buyers, and coaches who freeze during discovery calls when it's time to present their offer and ask for the sale.

What will I learn in Unapologetic Sales?

You learn Premium Buyer Psychology (how high-ticket clients think and make decisions), the Desire-Led Messaging Method (attracting premium clients through aspiration-focused content), the Irresistible Offer Formula (designing $2K-$75K coaching packages), the Invitation Sales Strategy (converting discovery calls without pressure), and the 5 Keys to Becoming Unapologetic (breaking through visibility blocks and self-doubt).

What format is Unapologetic Sales delivered in?

The program is delivered as downloadable video files (MP4 format), PDF guides and slide decks, and editable documents (DOCX format). Total size is 6,81 GB with 9h 51m 35s of video content across 8 sessions. All materials are available for immediate download and offline access.

Does Unapologetic Sales include any bonus materials?

Yes. The program includes a bonus $10K Cash Injection Workshop (1h 14m video) teaching the High-Ticket Hit List Formula for generating $10,000 in a single weekend. Additional bonuses include The Momentum Map (60-day implementation planner), The Premium Client Attraction Playbook, AI Sales + Content Prompts for generating messaging, and the Brand Framework Template for positioning your coaching practice.

What is Becky Keen known for?

Becky Keen is known for helping coaches build multi-six-figure businesses without burnout, serving over 1,000 clients with documented transformations including 6x income increases and $75K program launches. She hosts “Secrets of a 7-Figure Coach,” a podcast exploring the mindset and strategy required to build high-revenue coaching businesses. She is recognized as an award-winning entrepreneur who replaced her six-figure corporate salary and built multiple businesses exceeding six figures in their first year.

How is Unapologetic Sales different from other coaching sales courses?

Unapologetic Sales teaches a Desire-Led Messaging Method that focuses on aspirations and transformations rather than pain points and problems, specifically targeting the psychology of premium buyers. The program's Invitation Sales Strategy rejects traditional pressure tactics in favor of service-based selling, positioning high-ticket offers as invitations to transformation. The curriculum is built specifically for coaches selling $2K-$75K packages, not generic sales training.

What is the original price of Unapologetic Sales?

The program was originally sold for $990 (or two monthly payments of $550) on Becky Keen's official sales platform.