Scale Live Cohort By Justin Brooke

What This Course Delivers

Scale Live Cohort is an implementation program by Justin Brooke, founder of AdSkills, who scaled paid campaigns past $1.1 million per month. It runs as an 8-week core build plus a 4-week advanced scaling masterclass, training digital marketers to abandon the volatility of social ads in favor of Google search intent — capturing active buyers the moment they look for a solution instead of interrupting them on a feed. The package contains 38 video lessons across 14 folders, 59 downloadable PDFs, and 29 hours 48 minutes 48 seconds of content totaling 13.92 GB.

Course Contents at a Glance

🎬 38 Video Lessons — 29h 48m 48s across the 8-week core build and the 4-week advanced scaling masterclass

📕 59 PDF Resources — Weekly meeting guides, slide decks, and session transcripts

💾 Total Download: 13.92 GB across 14 folders

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✅ 100% Complete & Updated — Every video, PDF, workbook, and bonus included as listed

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What You Will Master in Scale Live Cohort

✅ Building a rock-solid data foundation with Google Tag Manager and GA4 in Week 1, so tracking is correct from day one and you never guess whether your ads are converting.

✅ Structuring and launching a profitable Branded Search campaign in Week 3 that captures your warmest traffic first and funds the cold-traffic tests that follow.

✅ Reading GA4 and Google Ads reports the Week 4 way — fast enough to make confident, data-driven optimization calls in only a few minutes a day.

✅ Tapping cold traffic in Week 5 by bidding on high-intent keywords that reach buyers who have never heard of you yet are ready to purchase immediately.

✅ Running the Week 7 automated retargeting system — testimonial ads across the Display Network that recapture the large share of visitors who leave before buying.

✅ Applying step-function scaling, the math-driven method for raising daily budgets aggressively without letting Return on Ad Spend (ROAS) collapse.

✅ Deploying the Week 8 conversion assets — VSLs and advertorials that educate cold traffic while staying fully compliant with Google's advertising policies.

✅ Designing Google-compliant landing pages (Weeks 2 and 8) that convert efficiently while protecting the account from sudden shutdowns.

✅ Diversifying keyword targeting in Week 6 into a multi-pronged structure so results never hinge on one winning keyword.

Who Is Scale Live Cohort Designed For?

The Burned-Out Agency Owner — Spending heavily to keep client Meta accounts alive while CPMs swing and accounts get flagged. With clients demanding results, this person needs a system that deploys fast and delivers stable, high-intent leads instead of constant account firefighting.

The Stalled SaaS Founder — Has exhausted organic channels, and paid social no longer justifies its cost against customer LTV. The Week 5 and Week 6 keyword work targets competitor-alternative searches like “Salesforce alternative for small business,” reaching users actively shopping to switch providers.

The Course Creator Hitting a Meta Ceiling — Seeing diminishing returns from existing audiences and tired of recording fresh creative every week to keep the algorithm fed. The Buyer Intent Engine reaches searchers typing “how to [outcome]” or “[topic] course” — buyers already looking for the result.

The Frustrated B2B Consultant — Interrupting professionals on social platforms when they are trying to disconnect, which keeps conversion rates low. This person needs the search-intent approach to reach decision-makers at the precise moment they search for a specialist or an industry transformation.

Full Curriculum Breakdown

Module 1: Week 1 — Bulletproof Foundation

Sets up the tracking systems correctly from day one so you never have to guess whether your ads are working.

• Lesson 1.1: Bulletproof Account Architecture
• Lesson 1.2: Live Account Audits & Troubleshooting
• 📕 Resources: Level2Cohort_Week1_Meeting1_slides.pdf, Level2Cohort_Week1_Meeting2_slides.pdf, Week1_Meeting2_guide.pdf, Week1-Meeting1-Guide.pdf, week1-meeting1-transcript.pdf, Week1-Meeting2-Guide.pdf, week1-meeting2-transcript.pdf

Module 2: Week 2 — Landing Pages & Compliance

Teaches how to build and optimize landing pages that convert traffic efficiently while satisfying Google's strict compliance rules and preventing shutdowns.

• Lesson 2.1: Landing Page Fundamentals
• Lesson 2.2: Landing Page Teardowns & Optimization
• 📕 Resources: Week2_Meeting1_guide.pdf, Week2_Meeting1_Slides.pdf, Week2_Meeting2_guide.pdf, Week2_Meeting2_slides.pdf

Module 3: Week 3 — Branded Search

Launches the first profitable campaign on Branded Search — capturing people searching for your name and funding future cold-traffic tests.

• Lesson 3.1: Branded Search Strategy & Setup
• Lesson 3.2: Analytics Setup Review & QA
• 📕 Resources: Week3_Meeting1_Guide.pdf, Week3_Meeting1_Slides.pdf, Week3_Meeting2_Guide.pdf, Week3_meeting2_Slides.pdf

Module 4: Week 4 — Mastering Your Data

Covers reading GA4 and Google Ads reports to find exactly which levers to pull for more profit in just minutes a day.

• Lesson 4.1: GA4 & Google Ads Reporting Deep Dive
• Lesson 4.2: Campaign Performance Review & Optimization
• 📕 Resources: Week4_Meeting1_Guide.pdf, Week4_meeting1_slides.pdf, Week4_Meeting2_Guide.pdf, Week4_Meeting2_Slides.pdf

Module 5: Week 5 — The Transition to Cold Traffic

Moves into cold traffic through keyword research and campaign structuring aimed at high-intent buyers looking for a solution right now.

• Lesson 5.1: Keyword Research, Campaign Structure & Ad Copy Strategy
• Lesson 5.2: Ad Copy Optimization & Campaign Launch
• 📕 Resources: Week5_Meeting1_guide.pdf, week5_meeting1_slides.pdf, Week5_Meeting2_guide.pdf, week5_meeting2_slides.pdf

Module 6: Week 6 — Keyword Diversification

Builds a multi-pronged keyword attack so the business never depends on a single winning keyword.

• Lesson 6.1: Campaign Expansion Strategy & Keyword Diversification
• Lesson 6.2: Campaign Performance Review
• 📕 Resources: Week6_Meeting1_guide.pdf, Week6_Meeting2_Guide.pdf, week6_slides.pdf, week6_slides3.pdf

Module 7: Week 7 — Automated Retargeting

Deploys an automated follow-up system with Display retargeting and testimonial ads to convert fence-sitters and build social proof.

• Lesson 7.1: Retargeting with Testimonial Ads
• Lesson 7.2: Retargeting Campaign Build & Creative Review
• 📕 Resources: Week7_Meeting1_guide.pdf, Week7_Meeting2_guide.pdf, Week7_slides.pdf

Module 8: Week 8 — Advanced Conversion Assets

Adds sophisticated assets — VSLs and advertorials — that perform on colder traffic while remaining fully compliant.

• Lesson 8.1: Advanced Landing Pages & Google Ads Compliance
• Lesson 8.2: Compliance Review, Landing Page Teardowns & Build Workshop
• 📕 Resources: Week8_Meeting1_guide.pdf, Week8_slides.pdf

Module 9: Week 9 — Advanced Scaling Masterclass Begins

Opens the advanced 4-week scaling program with intense optimization, troubleshooting, and documenting the scaling plan that keeps budgets climbing.

• Lesson 9.1: Advanced Optimization & Troubleshooting
• Lesson 9.2: Scaling Plan Development & Campaign Reviews
• 📕 Resources: Week9_Meeting1_guide.pdf, Week9_Meeting2_guide.pdf, week9_slides.pdf

Module 10: Week 10 — Fine-Tuning the Machine

Focuses on Quality Score and bid optimization to keep the system efficient as scaling continues. This module is part of the 4-week advanced scaling masterclass that completes the program.

Included Bonuses

✅ The Buyer Intent Engine Framework — The core method for reaching high-commercial-intent searchers with text-based ads that can run profitably for years without constant new creative.

✅ Recorded Account Audits & Landing-Page Teardowns — Working sessions on account architecture, page teardowns, campaign reviews, and compliance checks captured from the live cohort.

✅ 59-File PDF Resource Set — The complete library of weekly meeting guides, slide decks, and session transcripts that accompany each video lesson.

About Justin Brooke

Justin Brooke is a direct-response media buyer known across the paid-traffic world as “the traffic guy.” He built AdSkills — first launched as the Digital Media Buying Institute — into a training firm recognized for its high-level paid-traffic courses, and he runs the digital ad agency IMScalable. Over more than a decade he has focused on teaching media buyers how to make paid advertising profitable, and the search-intent acquisition approach taught in Scale Live Cohort reflects the same campaigns he personally scaled beyond $1.1 million per month.

Verified Credentials:

✅ Founder of AdSkills (originally the Digital Media Buying Institute), which has grown into a library of 100+ video courses on Google Ads, YouTube Ads, TikTok Ads, and more.

✅ Founded the digital ad agency IMScalable in 2011, specializing in supplement, software, and info-publishing companies.

✅ Has managed millions of dollars in ad spend for major brands and generated billions of ad impressions across his career.

✅ Has trained more than 11,000 clients and ad buyers through AdSkills.

✅ Began his career as a freelance media buyer and high-paid consultant, including an early internship at Russell Brunson's company before ClickFunnels existed.

✅ Has been hired by dozens of seven- and eight-figure entrepreneurs as a direct-response media buyer.

What Problems Does Scale Live Cohort Solve?

“I keep waking up to disabled ad accounts with no explanation.” — Unexplained bans are routine on social platforms. The program moves acquisition to Google and builds it on compliant account architecture and landing pages, taught in Weeks 1, 2, and 8, that are designed to prevent algorithmic shutdowns.

“I'm trapped on a creative hamster wheel that never ends.” — Social ads need a constant supply of new video to fight fatigue. The Buyer Intent Engine relies on simple, text-based search ads that can keep running profitably for years without new creative variations.

“My ads get views, but the people seeing them aren't in a buying mood.” — Interruption-based social ads reach users browsing photos, not shopping. Module 5 (Week 5) teaches how to capture high-commercial-intent searchers who are actively typing their problem into a search engine.

“Wild CPM swings keep destroying my profit margins.” — Scaling on social often produces unpredictable cost spikes. The cohort's step-function scaling system is a predictable, math-driven sifting method that brings stability to Cost Per Acquisition by targeting intent rather than broad algorithm guessing.

“My landing pages leak traffic and waste my ad spend.” — Sending expensive clicks to a weak page can waste the majority of a budget. Weeks 2 and 8 focus entirely on high-converting, Google-compliant landing pages, advertorials, and Video Sales Letters.

What Makes Scale Live Cohort Different from Other Google Ads Courses

The Buyer Intent Engine — Rather than interrupting users scrolling social feeds, the system captures active buyers at the moment they search for a solution, removing the dependency on endless creative testing.

An implementation cohort, not a passive course — The 8-week build and 4-week masterclass are structured around weekly working sessions, account audits, landing-page teardowns, and campaign reviews, so members implement as they learn.

Step-function scaling — A math-driven sifting method for pushing daily budgets higher while keeping ROAS stable, replacing the guesswork that makes social scaling so unpredictable.

Frequently Asked Questions About Scale Live Cohort

What is Scale Live Cohort about?

Scale Live Cohort is an 8-week implementation program plus a 4-week advanced scaling masterclass that teaches digital marketers how to build a predictable, stable, and profitable Google Ads acquisition system, shifting away from social-feed interruption toward capturing high-intent searchers the moment they look for a solution.

Who created Scale Live Cohort?

It was created by Justin Brooke, founder of AdSkills and the digital ad agency IMScalable. A direct-response media buyer who scaled campaigns beyond $1.1 million per month, he has trained more than 11,000 ad buyers.

What is included in Scale Live Cohort?

The program includes 38 video lessons across 14 folders plus 59 downloadable PDFs, totaling 29 hours 48 minutes 48 seconds of content in a 13.92 GB package. It spans the 8-week core build, the 4-week advanced scaling masterclass, and the weekly meeting guides, slide decks, and transcripts that accompany each lesson.

Who is Scale Live Cohort best suited for?

It is designed for burned-out agency owners battling Meta account bans, stalled SaaS founders who need competitor-alternative keyword traffic, course creators hitting a Meta ceiling, and B2B consultants who want to reach decision-makers at the exact moment they search.

What will I learn in Scale Live Cohort?

Members learn to set up bulletproof tracking with Google Tag Manager and GA4, launch branded search campaigns, read campaign data in minutes a day, target high-intent cold-traffic keywords, run automated testimonial retargeting on the Display Network, apply step-function scaling, and deploy compliant VSLs and advertorials.

What format is Scale Live Cohort delivered in?

It is delivered as downloadable video lessons supported by PDF meeting guides, slide decks, and transcripts — 38 video lessons across 14 folders and 59 PDFs, totaling roughly 29h 49m and 13.92 GB.

Does Scale Live Cohort include any bonus materials?

The core program centers on the 8-week build and the 4-week advanced scaling masterclass, and includes recorded account audits and landing-page teardowns plus the full 59-file set of weekly meeting guides, slide decks, and transcripts that accompany the video lessons.

What is Justin Brooke known for?

Justin Brooke is known for founding AdSkills — now a library of 100+ paid-traffic courses — and the agency IMScalable, for managing millions of dollars in ad spend and generating billions of impressions, and for training more than 11,000 ad buyers over a media-buying career that began as a freelance consultant.

How is Scale Live Cohort different from other Google Ads courses?

It is built around the Buyer Intent Engine — capturing searchers at the moment of intent rather than interrupting them — and runs as a hands-on implementation cohort with weekly audits and teardowns rather than a passive video library. Its step-function scaling method is designed to push budgets higher while holding ROAS stable.