Marketplace by Melanie Ann Layer

What This Course Delivers

Marketplace is a sales training program by Melanie Ann Layer, founder of the $100 million Alpha Femme brand and pioneer in feminine energetics and business coaching. The program teaches coaches and service providers how to sell with integrity and confidence using feminine magnetism rather than traditional push-based sales tactics. Includes 24 video lessons, 8 PDFs, and 23h 55m 28s of content totaling 13.41 GB.

Course Contents at a Glance

🎬 24 Video Lessons — 23h 55m 28s

📕 8 PDF Resources — Workbooks, templates, guides

💾 Total Download: 13.41 GB

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What You Will Master in Marketplace

✅ Selling with Mystery — Learn Melanie's approach to creating intrigue in sales conversations rather than over-explaining or trying to convince potential clients

✅ Mastering the Invite and Follow-Up — Develop the energetic confidence to invite prospects into your offers without neediness or attachment to outcome

✅ Creating Content that Ignites Response — Craft authentic messaging that naturally attracts aligned buyers instead of pushing or proving your worth

✅ Clearing Sales Energy Blocks — Work through the energetic “ick” around selling through activation sessions focused on releasing limiting beliefs about money and worthiness

✅ Owning Your Identity as a Leader — Step into complete ownership of who you are as a coach or service provider without waiting for external validation

✅ Structuring High-Cost Offers — Design premium programs with confidence using Melanie's framework for high-ticket positioning and delivery

✅ Creating Mid-Priced Programs — Build signature offers in the mid-tier range that balance accessibility with premium positioning

✅ Designing Lower-Priced Entry Points — Develop strategic low-ticket offers that serve as entry points into your ecosystem while maintaining energetic alignment

✅ Moving from Proving to Magnetizing — Shift from push-based selling tactics to receiving-based feminine energetics while maintaining clarity and structure

✅ Testing Offers in Real Time — Practice crafting and presenting authentic offers in a supportive environment designed for experiential learning

Who Is Marketplace Designed For?

• The Credentialed Coach Waiting for Confidence — You have certifications, training, and skills but hesitate to call yourself a professional coach or charge premium prices. You're waiting for confidence to arrive before fully claiming your authority. Marketplace addresses this directly through identity activation work and Jaclyn Shaw's energetic clearing sessions that help you embody your expertise without needing more credentials.

• The Service Provider Stuck in Prove-and-Push Mode — You've been taught sales tactics that feel masculine, aggressive, or inauthentic. Every sales conversation exhausts you because you're trying to convince rather than invite. Module 1's “Selling with Mystery” framework teaches you how to create natural curiosity and desire without over-explaining or justifying your value.

• The Coach Uncomfortable with Money Conversations — You love transformation work but feel the “ick” when it comes to selling or discussing pricing. You might discount your offers or apologize for your rates. The activation sessions throughout the program specifically target sales energy blocks and help you clear the energetic charge around receiving money for your gifts.

• The Entrepreneur Building an Offer Suite — You know you need multiple offers at different price points but don't know how to structure them strategically. The three workshop modules on high-cost, mid-priced, and lower-priced offers give you specific frameworks for building a complete ecosystem that serves clients at every stage.

• The Practitioner Relying on Referrals Alone — Your business runs on word-of-mouth but you want to scale beyond your immediate network. You need to learn how to create content and initiate conversations with people who don't already know you. Module 3's content framework shows you how to ignite response from cold audiences through aligned messaging.

• The Coach Overthinking Every Sales Approach — You research sales strategies, consume content about funnels and frameworks, but freeze when it comes to actually making offers. Marketplace provides a structured yet supportive environment to practice selling in real time with live coaching sessions where you can test your offers and receive immediate feedback.

Full Curriculum Breakdown

Marketplace combines core training modules with live activation sessions led by Melanie Ann Layer and energetic practitioner Jaclyn Shaw. The program moves from foundational sales mindset through practical offer creation at three price points, supported by ongoing integration and coaching.

Module 1: Introduction and Foundation

This module establishes Melanie's signature approach to selling as an energetic practice rather than a tactical exercise. The training reframes sales as invitation and exploration rather than convincing and closing.

• Module 1
• Module 1: Selling with Mystery with Jaclyn Shaw

Module 2: The Invite and Follow-Up

This module focuses on the mechanics and energetics of inviting prospects into conversation and maintaining connection without neediness. The training addresses how to stay in your power throughout the sales journey.

• Module 2
• Module 2: Mastering the Invite & Follow up with Jaclyn Shaw

Module 3: Content that Creates Response

This module teaches how to create messaging and content that naturally attracts aligned clients. The framework emphasizes authentic expression over manipulation or urgency tactics.

• Module 3
• Module 3: Creating Content that Ignites a Response with Jaclyn Shaw

Module 5: Advanced Integration

This module provides deeper exploration of the core principles introduced earlier in the program.

• Module 5

Workshop: Lower-Priced Offers & Live Coaching

A comprehensive workshop on designing strategic entry-point offers with live coaching to refine your approach in real time.

• Lower Priced Offers & Live Coaching

Workshop: Mid-Priced Offers & Live Coaching

An in-depth session on creating signature mid-tier programs that balance premium positioning with broader accessibility.

• Mid-Priced Offers & Live Coaching

Workshop: High-Cost Offers

A specialized training on structuring, pricing, and selling high-ticket programs with confidence and clarity.

• High Cost Offers Workshop

Activation Sessions with Jaclyn Shaw

Throughout the program, energetic practitioner Jaclyn Shaw leads clearing sessions designed to release blocks around sales, worthiness, and receiving money. These sessions use breathwork, visualization, and energy work to shift subconscious patterns.

• Activation 1: Clearing the ‘ick' Sales Energy
• Activation 2: Owning Who You Are
• Activation Call (Nov. 9th)
• Activation with Jaclyn Shaw (Oct. 4th 2023)
• Final Activation with Jaclyn Shaw (October 17th)
• Deepening Call with Jaclyn Shaw (March 24th 2025)

Bonus Sessions

Additional training and coaching beyond the core modules to deepen integration and provide ongoing support.

• Bonus Module with Melanie (Nov. 10th 2023)
• Bonus Session with Jaclyn
• Bonus Session with Jaclyn Shaw (Oct. 13th)
• Bonus Call (December 28th 2023)

Holiday Marketplace Sessions (December 2023)

A special series of activation calls and reopening sessions offered during the holiday period.

• Group Re-Opening (December 20th 2023)
• Activation with Jaclyn (December 21st 2023)
• Activation with Jaclyn (December 22nd 2023)
• Final Activation with Jaclyn

📕 Resources

PDF workbooks and closed captions accompany the training modules:

• MRKTPlace – CC – Module 1
• MRKTPlace – CC – Module 2
• MRKTPlace – CC – Module 3
• MRKTPlace – CC – Module 4
• MRKTPlace – CC – Module 5
• MRKTPlace – CC – Module High ticket offers
• MRKTPlace – CC – Module Low ticket offers
• MRKTPlace – CC – Mid-priced offers

About Melanie Ann Layer

Melanie Ann Layer is the founder of Alpha Femme, a global coaching and mentoring company that has generated over $100 million since launching in 2017. Her journey into coaching began in 2013 when she was bankrupt and homeless, taking her first coaching call from the front seat of her Honda Civic. Within four years of founding Alpha Femme, she built what has become one of the most recognized female-led movements in the coaching industry.

Verified Credentials:

✅ Built a $100 million coaching empire organically — Alpha Femme grew to eight figures without relying on viral content, a website, or a best-selling book in its early years

✅ Generated a multiple six-figure business on referrals alone — Before going public with Alpha Femme, Melanie built her coaching practice entirely through word-of-mouth with testimonials as her only form of advertising

✅ Featured on 49+ podcast interviews — Melanie has appeared on numerous podcasts including The Radiant Life Podcast, The Iconic Podcast, Celinne Da Costa's show, and The Kelly Roach Show

✅ Pioneer in “Business Artistry” methodology — Created a unique approach that blends feminine energetics, wealth consciousness, and strategic business building, which has influenced thousands of coaches globally

✅ Transformed from bankruptcy to industry leader — In 2013, Melanie was sleeping in her car after bankruptcy; by 2017 she had launched a brand that would generate over $70 million in its first several years

✅ Featured in Goss Magazine — Profiled as a cover story highlighting her journey from homelessness to building a nine-figure empire through feminine leadership principles

Melanie's signature teaching style combines mindset work, energetic recalibration, and practical business strategy. She is known for emphasizing embodiment and authenticity over credentials, teaching that clients hire coaches not for what they do differently, but for who they are. Her work focuses on helping women move from invisible service providers to magnetic leaders who attract aligned clients naturally.

What Problems Does Marketplace Solve?

“I have all the certifications but I still don't feel confident charging premium prices or calling myself a professional coach” — Marketplace addresses this directly through identity activation work rather than adding more credentials. The program focuses on embodying your authority through energetic clearing sessions with Jaclyn Shaw and Melanie's framework for owning who you are regardless of external validation.

“Every sales conversation drains me because I'm trying to convince people to buy instead of inviting them into transformation” — Module 1's “Selling with Mystery” framework shifts the entire sales paradigm from proving and pushing to creating natural curiosity. You learn how to hold space for possibility without over-explaining or justifying your value, making sales conversations energizing rather than exhausting.

“I feel uncomfortable or even gross when it comes to talking about money or selling my services” — The activation sessions throughout Marketplace specifically target the energetic “ick” around sales and receiving money. Through guided clearing work, you release subconscious patterns that create resistance to being paid for your gifts.

“I want to create a complete offer suite but I don't know how to price or structure programs at different levels” — The three dedicated workshops on high-cost, mid-priced, and lower-priced offers provide specific frameworks for building a strategic ecosystem. Each session includes live coaching where you can test your offers and receive immediate feedback on positioning and structure.

“My business runs entirely on referrals and I don't know how to create content that attracts clients who don't already know me” — Module 3 covers creating content that ignites response from cold audiences. The framework emphasizes authentic expression that naturally magnetizes aligned buyers rather than manipulative tactics or urgency-based marketing.

“I consume endless content about sales strategies but freeze when it comes to actually making offers or having money conversations” — Marketplace provides experiential learning through live coaching sessions where you practice selling in real time. The supportive environment allows you to test approaches, receive feedback, and build confidence through action rather than more research.

What Makes Marketplace Different from Other Sales Courses

Feminine Energetics Framework — Unlike traditional sales training that relies on tactics, urgency, and push-based approaches, Marketplace teaches selling as an energetic practice. The methodology emphasizes moving from proving to magnetizing, maintaining clarity and structure while operating from a receiving-based feminine energy rather than a masculine chase-and-close model.

Integration of Energy Work with Strategy — The program uniquely combines practical sales training with activation sessions led by energetic practitioner Jaclyn Shaw. These clearing sessions address subconscious blocks around worthiness, money, and visibility that sabotage sales conversations, creating shifts that tactical training alone cannot achieve.

Selling with Mystery Approach — Melanie's signature framework inverts conventional sales wisdom. Instead of teaching you to overcome objections, handle resistance, or create urgency, the program shows you how to create natural intrigue and desire by saying less, holding space, and allowing prospects to discover their own reasons for buying.

Real-Time Offer Testing Environment — Rather than just consuming training, participants craft actual offers during the program and test them in live coaching sessions. This experiential approach builds confidence through practice and feedback rather than endless preparation and theory.

Frequently Asked Questions About Marketplace

What is Marketplace about?

Marketplace is a sales training program that teaches coaches and service providers how to sell using feminine energetics rather than traditional push-based tactics. Created by Melanie Ann Layer, founder of the $100 million Alpha Femme brand, the program combines practical offer creation strategies with energetic activation work to help participants move from proving and convincing to magnetizing and receiving aligned clients.

Who created Marketplace?

Marketplace was created by Melanie Ann Layer, founder of Alpha Femme, a global coaching company that has generated over $100 million since 2017. Melanie built her business from homelessness and bankruptcy in 2013 to becoming one of the most recognized voices in feminine energetics and coaching. She has appeared on 49+ podcast interviews and is known for her “Business Artistry” methodology that blends strategic business building with energetic recalibration.

What is included in Marketplace?

Marketplace includes 24 video lessons totaling 23h 55m 28s of training, 8 PDF resources including workbooks and closed captions for each module, and 13.41 GB of content. The program covers core training modules on selling with mystery, mastering invitations and follow-up, and creating magnetic content, plus three workshops on structuring offers at different price points (high-cost, mid-priced, and lower-priced), multiple activation sessions with energetic practitioner Jaclyn Shaw, bonus coaching calls with Melanie, and a special Holiday Marketplace series from December 2023.

Who is Marketplace best suited for?

Marketplace is designed for coaches and service providers who feel uncomfortable with traditional sales approaches, practitioners who have credentials but struggle to claim authority or charge premium prices, and entrepreneurs who want to build a complete offer suite at multiple price points. The program serves those who rely on referrals but want to scale beyond their immediate network, and anyone experiencing energetic blocks around money, visibility, or receiving payment for their gifts.

What will I learn in Marketplace?

You will learn Melanie's “Selling with Mystery” framework for creating natural intrigue without over-explaining, how to energetically clear the “ick” around sales and money through activation sessions with Jaclyn Shaw, frameworks for structuring high-cost, mid-priced, and lower-priced offers strategically, content creation approaches that ignite response from aligned buyers, and how to move from prove-and-push sales energy to magnetize-and-receive feminine energetics while maintaining clarity and purpose.

What format is Marketplace delivered in?

Marketplace is delivered as downloadable video files in MP4 format (H264 codec, AAC audio) with resolutions ranging from 720p to 1080p at 25-30fps, and PDF workbooks and resources. The total download size is 13.41 GB with 23h 55m 28s of video content across 24 lessons, plus 8 PDF documents including closed captions and workbooks for each module.

Does Marketplace include any bonus materials?

Yes, Marketplace includes multiple bonus sessions beyond the core modules. Bonus content features a dedicated bonus module with Melanie Ann Layer from November 10th 2023, two bonus sessions with Jaclyn Shaw including one from October 13th and a general bonus session, a bonus call from December 28th 2023, and the complete Holiday Marketplace series featuring group reopening and additional activation sessions from December 20th-22nd 2023.

What is Melanie Ann Layer known for?

Melanie Ann Layer is known for building Alpha Femme into a $100 million coaching empire organically since 2017 without relying on viral content or paid advertising in its early years. She pioneered “Business Artistry,” a methodology blending feminine energetics with strategic business building. Melanie went from bankruptcy and homelessness in 2013 to becoming one of the most influential voices in feminine leadership and wealth consciousness. She has been featured in Goss Magazine and appeared on 49+ podcast interviews including The Radiant Life Podcast and The Iconic Podcast.

How is Marketplace different from other sales courses?

Marketplace differs from traditional sales training by teaching selling as an energetic practice rather than a tactical exercise. The program uniquely integrates practical strategy with activation sessions that clear subconscious blocks around worthiness and receiving money. Melanie's “Selling with Mystery” framework inverts conventional sales wisdom by emphasizing intrigue and space-holding over objection handling and urgency tactics. The program also provides real-time offer testing through live coaching sessions, creating experiential learning rather than passive consumption of theory.