Farewell Bundle by Selena Soo

What This Course Delivers

The Farewell Bundle by Selena Soo is a comprehensive collection of four complete programs from publicity and marketing strategist Selena Soo, who has generated over $13 million in revenue and built 400+ affiliate and referral partnerships over her career. The bundle packages together Get Known, Get Clients, Impacting Millions 2021, Impact Accelerator, and Rich Relationships — covering everything from client acquisition and personal branding to media publicity and strategic relationship-building. Includes 129 video lessons, 318 PDF resources, 61 audio files, and over 45 hours of video content totaling 16.81 GB.

Course Contents at a Glance

• 129 Video Lessons — 45h 17m 38s of instruction
• 318 PDF Resources — Workbooks, templates, scripts, slides, and guides
• 61 Audio Files — MP3 versions of lessons and calls
• 42 Subtitle Files — VTT captions for video accessibility
• 2 Spreadsheets — Media Database and Little Black Book
• Total Download: 16.81 GB

Why DownloadCoursesNow?

• Immediate Access — Download link delivered to your email within minutes of purchase

• 100% Complete & Updated — Every video, PDF, workbook, and bonus included as listed

• Secure Checkout — PayPal & Stripe protection with full buyer guarantee

• 30-Day Refund Policy — Complete refund if the course isn't delivered as described

• Verified by Screenshots — Proof of contents shown on every product page

What You Will Master in the Farewell Bundle

• Identify and attract ideal clients using Get Known, Get Clients' market research framework, including interview scripts and worksheet templates for defining target markets

• Create and price premium service offerings through the Module 2 “Creating Your Valuable Offerings” system, with pricing feedback scripts and premium offering examples

• Build a referral partner network using Selena's Module 4 framework for developing talking points, making the referral partner ask, and generating warm introductions

• Develop a personal brand that positions you as an authority through the Module 5 Personal Branding system, including a Personal Brand Map Worksheet and social media self-promotion examples

• Land media features in major publications using the Impacting Millions 7-module publicity system covering guest posts, podcast interviews, magazine pitching, and television appearances

• Build and nurture strategic relationships with influencers through Rich Relationships' four-phase methodology: Foundation, Build, Nurture, and Activate

• Create a signature talk and secure speaking engagements with the Get Known, Get Clients Module 6 system including a Signature Talk Template and Speaker Page Reference Guide

• Pitch yourself to podcasts and leverage interviews for business growth through the Impacting Millions Module 4 system with podcast ladder of opportunity, pitching scripts, and interview question checklists

• Scale your business with team-building and launch strategies using Module 10 (Launch Plan), Module 11 (Team Building), and Module 12 (Entrepreneur's Success Formula)

Who Is the Farewell Bundle Designed For?

• The Invisible Expert — Coaches, consultants, or authors with deep expertise but no public visibility. Clients come only through word of mouth, and the idea of pitching a magazine editor or podcast host feels foreign. Impacting Millions provides a step-by-step system for moving from hidden gem to featured expert, starting with online publications and scaling to TV appearances.

• The Solo Entrepreneur Stuck Below Six Figures — Service providers charging by the hour who cannot break past an income ceiling because they lack a premium offer and a repeatable client acquisition system. Get Known, Get Clients walks through identifying ideal clients, packaging valuable offerings, developing referral partners, and building a list — the foundational architecture of a scalable business.

• The Established Business Owner Who Wants Media Exposure — Entrepreneurs already earning well but looking to amplify their reach through Forbes, O Magazine, major podcasts, or national television. Impacting Millions covers media bios, pitch templates, publicity calendars, HARO strategy, and mastheads — the tactical playbook for earned media at scale.

• The Introvert Who Struggles With Networking — Professionals who find traditional networking events draining and transactional. Rich Relationships provides a framework built around generosity, genuine connection, and systematic follow-up — including scripts for reaching out, a “Top 40 List” strategy, and a complete Rich Relationships Workbook designed for people who prefer depth over volume.

• The Course Creator Looking to Build Affiliate Partnerships — Online business owners who want to grow through strategic partnerships rather than paid advertising. The Impact Accelerator component covers partnership development, promotional strategies, and the system Selena used to build 400+ affiliate and referral partnerships for her own launches.

Full Curriculum Breakdown

Program 1: Get Known, Get Clients

_16 videos | 81 PDFs | 14 images — 10h 43m 11s | 1.77 GB_

This foundational business-building program covers the full journey from identifying an ideal client to launching offers and scaling with a team.

• Orientation: Getting Started (GKGC)
• Module 1: Who Are You Selling To?
• Module 2: Creating Your Valuable Offerings
• Module 3: Time to Get Clients!
• Module 4: Developing Your Referral Partner Network
• Module 5: Personal Branding
• Module 6: Speak to Sell (Signature Talk & Public Speaking)
• Module 7: List Building Foundations
• Module 8: How to Get Online Publicity to Build Your Brand and Your Email List
• Module 9: How to Build Meaningful VIP Relationships
• Module 10: Create Your Email Launch Copy
• Module 11: How to Build an Amazing Team
• Module 12: The Entrepreneur's Success Formula — Celebrating Your Growth & Planning Next Steps
• Bonus: Sales Coach Training
• Bonus: Selena Interviews Jenn Scalia
• Bonus: Q&A Call

Resources include: Market Research Email Scripts, Market Research Interview Questions, Identify Your Ideal Client Worksheet, Creating Your Profitable Offerings Worksheet, Sales Conversation Script, Script to Go From Free to Paying Client, Referral Partner Generator Scripts, Personal Brand Map Worksheet, Social Media Self-Promotion Examples, Event Planning Guide, How to Secure Speaking Events, Signature Talk Template, Speaker Page Reference Guide, Squeeze Page Examples, Launch Email Sequence Outline, Launch Copy Checklist, Guest Posting and Podcasting Opportunity Finder, Nurture Sequence Guide, VIP Follow-Up System, The 2x Technique for Following Up, and more.

Program 2: Impacting Millions 2021

_70 videos | 164 PDFs | 61 audio files — 29h 08m 38s | 12.58 GB_

Selena Soo's signature publicity program, structured in 8 core modules plus extensive bonus content including Q&A calls, media mentor calls, expert interviews, and early bird bonus webinars.

Module 0: Introduction to Publicity

• Lesson 1: Getting Started with Media
• Lesson 2: The Media's Mindset
• Lesson 3: Publicity Overview

Module 1: Discovering Your Media Opportunities

• Lesson 1: The Benefits of Media
• Lesson 2: Leveraging Your Publicity
• Lesson 3: Discovering Your Perfect Media Opportunities
• Lesson 4: Your Dream Media List
• Lesson 5: Finding Media Contact Information & Making Media Friends
• Resources: The Publicity Pyramid, Top Media Lists

Module 2: Building Your Media Brand

• Lessons 1-8 covering: Powerful Media Bios, Be Credible Be Interesting, Brand Story Blueprint, Inspirational About Pages, Brand Imagery, Media One-Pagers, Attention-Grabbing Headlines, Press Releases, Publicity Calendar 2021, and Major Gift Guides

Module 3: Guest Posts & Connecting with VIPs

• Lessons 1-7 covering: Different Types of Guest Posts, Your First 3 Guest Posts, Submission Information for 16 Popular Online Media Outlets, Pitching Your Guest Post, How to Connect with VIPs, How to Get Comments for Your Guest Posts, Inspiring Author Bios

Module 4: Podcasts & Audio Publicity

• Lessons 1-6 covering: Your Podcast Ladder of Opportunity, Pitching to Podcasts, Your Podcast Interview Questions Checklist, Frequently Asked Podcast Interview Questions, Leveraging Podcast Interviews for Business Growth, Cultivating a Relationship with Your Host, Promoting Your Podcast Interview

Module 5: Influencer Relationships

• Lessons 1-4 covering: The 7 Influencer Categories, 12 Ways to Add Value, Pitching Yourself to Influencers, Influencer Scoring System, Researching Influencers' Needs, Tips for Discovering New Influencers

Module 6: Magazine & Print Media

• Lessons 1-6 covering: Pitching Your Story to Magazines, How to Use HARO, Masthead (What It Is and How to Use It), How to Connect with Freelance Writers, How to Develop Story Ideas, How to Set Up a Deskside with an Editor, Pitching Your Product to Magazines and Blogs, 5 Secrets to Sharing Your Product or Service with the Media

Module 7: Television Appearances

• Lessons 1-6 covering: Pitching Yourself for Television, How the Newsroom Works, How to Determine Which TV Shows to Pitch, How to Prepare for Your TV Appearance, How to Ace Your TV Interview, How to Calm Your Nerves Before Getting on TV, How to Dress for TV

Bonus Content:

• 3 Q&A Calls with Selena
• 4 Media Mentor Hot Seat Calls
• Orientation Call (Parts 1 & 2)
• 3 Early Bird Bonus Webinars: Messaging Lab Call with Lynya, Sales Accelerator Intensive with Jamie, Story Idea Workshop with Lynya
• Video Interviews: Farnoosh Torabi (Monthly Media Expert), Dorie Clark, Michael Parrish Dudell
• Elevating Diverse Voices in the Media Panel
• Impacting Millions Media Database 2021 (Excel spreadsheet)

Program 3: Impact Accelerator

_25 PDFs — 14.72 MB_

A PDF-based mastermind and coaching resource library covering advanced business strategy topics. Content includes:

• Welcome & Orientation Call materials
• Business Accelerator Calls
• Messaging Accelerator Calls
• Sales Accelerator Calls
• Business Coaching Calls
• Messaging Coaching Calls
• Sales Coaching Calls
• Partnerships module
• Publicity module
• Premium Offer Mastermind
• Virtual Mastermind
• Next Level Virtual Mastermind
• Rich Relationships Mixer
• Promotions module
• Personal Branding and Storytelling
• Intensives
• Quarterly Goal Setting Sessions
• Bonus Calls
• Resource Bank
• 7-Figure Business Tools
• Behind the Scenes of My Multi 7-Figure Business
• Live Event Recordings

Program 4: Rich Relationships

_42 videos | 38 PDFs | 40 subtitle files — 3h 46m 27s | 1.79 GB_

A structured relationship-building course organized into four core phases plus welcome, wrap-up, and bonus modules.

Welcome

• Welcome to the Course
• How This Course Is Organized
• Carving Out Time For This Course
• Set Your Intention
• Meet Selena
• Rich Relationships Score
• Resources: Rich Relationships Intentions, Sample Course Schedules, RR Course Workbook (comprehensive)

Phase 1: Foundation (7 lessons)

• Introduction
• The 10 Types of Rich Relationships
• The Six Circles of Connection
• Three Types of Givers
• Your Rich Relationship Mindset
• Your Relationship Patterns
• Foundation Review
• Resources: 10 Types of Rich Relationships PDF, Common Limiting Beliefs, Rich Giver Affirmations, Six Circles of Connection
• Bonus: How to Get into Forbes (and Other Top Business Publications) — 50-minute video

Phase 2: Build (8 lessons)

• Introduction
• Get Clear on Your Goals
• Put Yourself in the Right Rooms
• Create Your Personal Brand
• Make Your Top 40 List
• Be Proactive and Reach Out
• Best Practices for Outreach
• Build Review
• Resources: 10 Ways to Free Up Time, 10 Ways to Meet People, Best Practices for Reaching Out, Scripts to Initiate a New Relationship, Brand Map, Types of Goals

Phase 3: Nurture (7 lessons)

• Introduction
• 12 Ways to Add Value
• Be a Pain Detective and Dream Amplifier
• Do an Act of Breathtaking Generosity
• Set Up Your Tools & Systems
• Create Your Generosity Fund
• Nurture Review
• Resources: Rich Relationships Gift Guide, Rich Relationships Tracker, 12 Ways to Nurture Rich Relationships, Creative Event Ideas, The Ultimate Guide to Pinging

Phase 4: Activate (7 lessons)

• Introduction
• Seven Win-Win Partnerships and Collaborations
• How to Be Highly Referrable
• Get Into the Right Mindset to Ask
• How to Ask Successfully (And Get More Yes's!)
• How to Invite People to Work With You
• Activate Review
• Resources: 20 Asks You Could Make, Eight Ways to Introduce Yourself, Scripts and Guidelines for Any Ask, How to Defer or Decline an Invitation, How to Wrap Up the Conversation, Reconnect With Someone You've Fallen Out of Touch With

Wrap Up and Next Steps

• Get Your Rich Relationship Score
• Leave an Amazon Review
• Share a Win!
• Resources: 10 Most Important Ideas to Remember, How to Leave an Amazon Review

Bonus Content

• Staying Motivated for the Long Haul
• How I Built a Network of 170 Affiliate Partners
• Rich Relationships for Introverts
• The Introvert's Guide to Building Rich Relationships (PDF)
• 10 Ways to Use AI to Build Rich Relationships (PDF)

Additional Bundle Materials

• How I Hit the USA Today Bestseller List (and Other Book Launch Secrets) — 99-minute video with subtitles
• How to Get Into Forbes & Other Top Business Publications — video with subtitles
• Little Black Book — Excel spreadsheet with 700+ media contacts
• My Little Black Book — access documentation

About Selena Soo

Selena Soo is a publicity and marketing strategist who helps experts, authors, and coaches go from hidden gem to industry leader. Born in New Zealand, raised in Hong Kong, she moved to the United States to attend Columbia University in New York City, where she majored in East Asian Studies with a concentration in Women's Studies. She later earned her MBA from NYU Stern School of Business. While at Columbia, she founded the university's first undergraduate conference on women in business, bringing together 300 student leaders from over 30 college campuses.

Before launching her own business in 2012, Selena worked as a PR assistant at a beauty company and later served as Senior Manager at Step Up Women's Network, a nonprofit organization, earning $42,000 a year. She built her seven-figure business from that starting point, generating over $13 million in revenue in her first 10 years and establishing more than 400 affiliate and referral partnerships through dozens of multi-six-figure and seven-figure launches.

Verified Credentials:

• Generated over $13 million in revenue in her first 10 years of business

• Built 400+ affiliate and referral partnerships for her launches

• Featured in Forbes, where she shared her 7 essential steps to go from best-kept secret to 7-figure business owner

• Clients and students have been featured in O, The Oprah Magazine, Forbes, Inc., popular podcasts, and national TV

• Author of Rich Relationships: Create a Million-Dollar Network for Your Business (published via Amazon, Barnes & Noble, Bookshop.org)

• Holds a degree from Columbia University and an MBA from NYU Stern School of Business

• Founded Columbia University's first undergraduate conference on women in business

• Maintains relationships with editors at Fortune, Forbes, Entrepreneur, O Magazine, Glamour, Marie Claire, Cosmopolitan, People, NBCU, and ABC News

What Problems Does the Farewell Bundle Solve?

“I have expertise but no one knows who I am — how do I get media attention?” — Impacting Millions provides a 7-module system for landing publicity in online publications, podcasts, magazines, and television. Module 1 covers building a “Dream Media List,” Module 3 teaches guest post pitching for 16 popular outlets, and Module 7 walks through the newsroom structure and how to pitch TV producers directly.

“I'm struggling to get clients and don't have a system for consistent lead generation” — Get Known, Get Clients addresses this from Module 1 (identifying ideal clients with specific interview scripts) through Module 3 (strategy session email invitations and sales conversation scripts), Module 4 (referral partner development), and Module 7 (list building foundations).

“I know I should network, but I'm an introvert and it feels inauthentic” — Rich Relationships is built specifically around this problem, with a separate bonus section on Rich Relationships for Introverts and an entire Introvert's Guide to Building Rich Relationships PDF. The course teaches relationship-building through generosity rather than transactional networking.

“I want to pitch myself to podcasts and publications but don't know how to write a pitch” — Impacting Millions Module 4 includes podcast pitching templates, Module 3 offers a Pitch Guide for Guest Posts with submission information for specific outlets, and Module 6 covers magazine-specific pitching with freelance writer connection strategies and HARO usage.

“I've built a business but I'm stuck — I need systems for scaling past six figures” — The Impact Accelerator component includes 7-Figure Business Tools, Behind the Scenes of a Multi 7-Figure Business, Business Accelerator Calls, and Quarterly Goal Setting Sessions. Get Known, Get Clients Module 11 covers hiring and team-building, and Module 10 provides a launch plan framework.

“I don't know how to price my services or create premium offers” — Get Known, Get Clients Module 2 covers creating valuable offerings with a Profitable Offerings Worksheet, Scripts for Offering Pricing Feedback, and Premium Offering Examples. The Impact Accelerator includes a Premium Offer Mastermind component.

What Makes the Farewell Bundle Different from Other Business and Publicity Courses

Earned Media Focus Over Paid Advertising — While most marketing courses focus on Facebook ads, funnels, and paid traffic, Impacting Millions teaches earned media strategy — getting featured by editors, producers, and podcast hosts who choose to spotlight you because of a well-crafted pitch and genuine relationship. This approach builds credibility that paid advertising cannot replicate.

Relationship-First Methodology — Selena Soo's approach across all four programs centers on building genuine, mutually beneficial relationships rather than cold outreach or transactional tactics. Rich Relationships codifies this into a four-phase system (Foundation, Build, Nurture, Activate), while Get Known, Get Clients applies the same philosophy to referral partnerships and client acquisition.

Complete Business Lifecycle Coverage — Rather than addressing a single skill, the Farewell Bundle spans the full trajectory of a service-based business: identifying clients and packaging offers (Get Known, Get Clients), building visibility through media (Impacting Millions), developing strategic relationships (Rich Relationships), and scaling operations (Impact Accelerator). The four programs were originally sold separately for a combined value of over $9,997.

Tactical Depth with Templates and Scripts — Each program includes extensive done-for-you resources: sales conversation scripts, email pitch templates, referral partner talking points, podcast interview question checklists, media bios, press release templates, and a database of 700+ media contacts. The Rich Relationships course alone includes scripts for 20 different types of asks, 8 ways to introduce yourself, and guidelines for declining invitations gracefully.

Frequently Asked Questions About the Farewell Bundle

What is the Farewell Bundle by Selena Soo about?

The Farewell Bundle is a complete collection of Selena Soo's four major programs: Get Known, Get Clients (client acquisition and business fundamentals), Impacting Millions 2021 (publicity and media strategy), Impact Accelerator (advanced business coaching), and Rich Relationships (strategic relationship-building). Originally priced at $497, the bundle represents Selena Soo's entire body of work in publicity, marketing strategy, and relationship-driven business growth.

Who created the Farewell Bundle?

Selena Soo is a publicity and marketing strategist who holds a degree from Columbia University and an MBA from NYU Stern School of Business. She has generated over $13 million in revenue through her business, built 400+ affiliate and referral partnerships, and been featured in Forbes. Her clients have been featured in O, The Oprah Magazine, Forbes, Inc., and on national television.

What is included in the Farewell Bundle?

The bundle contains 583 files across 25 folders totaling 16.81 GB. Specifically: 129 video lessons (45h 17m 38s total duration), 318 PDFs (workbooks, templates, scripts, slides, transcripts), 61 audio files (MP3 versions of video content), 42 subtitle files, 31 images, and 2 spreadsheets (including the Media Database 2021 and the Little Black Book with 700+ media contacts).

Who is the Farewell Bundle best suited for?

The bundle serves coaches, consultants, authors, and service-based entrepreneurs who want to grow their visibility and client base. It is particularly relevant for professionals seeking media coverage without a publicist, solo entrepreneurs building their first premium offers, introverts who want a structured system for networking, and established business owners looking to scale through partnerships and publicity.

What will I learn in the Farewell Bundle?

The four programs teach: how to identify ideal clients and create premium offers, how to build referral partner networks, how to pitch and land features in online publications, podcasts, magazines, and television, how to develop a personal brand, how to build strategic relationships with influencers and industry leaders, how to create a launch plan, how to hire and build a team, and how to use publicity to scale a seven-figure business.

What format is the Farewell Bundle delivered in?

Content is delivered in MP4 and TS video formats, MP3 audio files, PDF documents, VTT subtitle files, XLSX spreadsheets, and JPG/PNG images. The total download size is 16.81 GB.

Does the Farewell Bundle include any bonus materials?

Yes. Beyond the four core programs, the bundle includes: How I Hit the USA Today Bestseller List (99-minute video), How to Get Into Forbes & Other Top Business Publications (50-minute video), the Little Black Book (700+ media contacts spreadsheet), 3 Q&A calls with Selena, 4 media mentor hot seat calls, 3 early bird bonus webinars, expert video interviews with Farnoosh Torabi, Dorie Clark, and Michael Parrish Dudell, and a Sales Coach Training session.

What is Selena Soo known for?

Selena Soo is known as a publicity and marketing strategist who has generated over $13 million in revenue and helped clients get featured in Forbes, O Magazine, Inc., and on national television. She is the author of Rich Relationships: Create a Million-Dollar Network for Your Business and has built more than 400 affiliate and referral partnerships. She attended Columbia University and NYU Stern School of Business.

How is the Farewell Bundle different from other publicity or business courses?

The bundle is distinctive because it combines four complete programs covering the full business lifecycle — from client acquisition to media publicity to relationship building to scaling operations. Rather than focusing on paid advertising, the approach centers on earned media and genuine relationship development, with extensive tactical resources including scripts, templates, pitch guides, and a 700+ contact media database.