CEO Academy by Xtina Harmsworth

What This Course Delivers

CEO Academy is a comprehensive 10-section business training program by Xtina Harmsworth, a celebrity makeup artist turned seven-figure social media strategist and personal branding expert. The program covers personal branding, content creation, emotional intelligence, digital marketing, and online sales — teaching entrepreneurs how to build profitable 6-figure+ brands through organic social media strategies. Includes 145 video lessons, 69 PDFs, and over 208 hours of content totaling 89.90 GB.

Course Contents at a Glance

145 Video Lessons — 208h 24m 15s of training

69 PDF Resources — Workbooks, templates, printables, and cheat codes

Total Download: 89.90 GB

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What You Will Master in CEO Academy

Build an Organic Sales Funnel — The Offer To Launch module walks through creating entry-level offers, masterclass creation, and a step-by-step launch sequence without paid advertising.

Write Sales Copy That Converts — Happy Sales Copy covers communicating a big idea, creating reels prompts, the copywriting blueprint, and the art of the written word across four modules with activation workshops.

Create Instagram and Facebook Reels That Generate Revenue — Getting Paid FORREELZ provides a step-by-step Reels creation process specifically designed for coaches and creators, including a Reel Editing Framework PDF.

Develop Emotional Intelligence as a Business Foundation — Frequency Intelligence spans four modules with dedicated workbooks, training entrepreneurs to become resilient, emotionally regulated leaders.

Structure and Stack Offers for Scale — Happily Sell, Stack, and Scale covers sales mindset, offer stacking, the “Cashnado Sequence” for community building, and niche selection through the “Pick & Stick” method.

Master On-Camera Presence and Personal Branding — Photo Op and Money Shot teach DIY branding photoshoot strategy, wardrobe selection, embodiment, and creating branded content using personal photos.

Leverage AI Tools for Business Growth — The Happy Holiday Biz Builder includes a session on using Claude AI for content creation, audience growth mode activation, and business planning.

Develop a Wealth-Conditioned Mindset — The Millionaire's Desk provides monthly money mindset and manifestation workshops with guest expert Kristina Messenger.

Who Is CEO Academy Designed For?

• The Service Provider Without a System — Coaching clients and delivering results, but lacking a structured offer suite, launch strategy, or content system that generates consistent leads. The Offer To Launch section provides a complete framework from organic sales funnel creation through the “Triple Threat” method to a full launch sequence.

• The Coach Stuck Below $10K Months — Generating some income but unable to break through to consistent five-figure months. The Reset To Receive Consistent $10K Months training and High Cash Months Mentality session specifically address the revenue plateau with both strategic and mindset-based approaches.

• The Entrepreneur Afraid of the Camera — Knows video content is essential but avoids it due to discomfort or lack of production knowledge. Camera Codes, the On-Camera Glam Workshop, and Photo Op provide technical and emotional preparation for showing up on video and in branded photos.

• The Social Media User Who Isn't Selling — Posts regularly but sees no sales from Instagram or Facebook content. The 5 Day Story Slay, Getting Paid FORREELZ, and Monetize The Gram 5-Day Challenge address this directly with frameworks for turning stories, reels, and posts into revenue-generating content.

• The Brand Builder Without Copy Skills — Struggles to communicate value in captions, emails, and sales pages. Happy Sales Copy delivers four modules with activation workshops on communicating the big idea, writing for reels, the copywriting blueprint, and long-form written sales content.

Full Curriculum Breakdown

CEO Academy Vault 2025

The central hub of the program containing live trainings, standalone courses, and monthly masterclasses recorded throughout the 2025 enrollment year. This section alone contains 41 videos and 22 PDFs across 59 hours of instruction.

• Camera Codes (April 2025)
• Cash Community (March 2025): Module 1 — Building Your House | Module 2 — Fill Your (Paid) Group | Module 3 — Turn Your Content Into a Challenge Using Claude AI | Module 4 — The 15-Minute Sales Call
• Getting Paid FORREELZ (January 2025): 3 sessions covering Instagram and Facebook Reels creation
• High Cash Months Mentality (February 2025)
• Internet Icons (January 2025): Module 1 — Time Management, Tracking SMART Goals + Knowing Your Tech Tools | Module 2 — Content Flywheel | Module 3 — Turning On the Internet Icon Within | Module 4 — High 6 and 7 Figure Personal Brands
• Magnetic Influence (March 2025): 2 sessions on building magnetic influence
• Monetize The Gram 5-Day Challenge (December 2024): 6 video sessions with daily activation images
• Money Shot — 2022 DIY Branding Course: Module 1 — Intro and Pre-Work | Module 2 — Branding Creation Using Your Photos | Module 3 — Reel Creation Using Your Photos
• Offer To Launch (February 2025): Module 1 — The Organic Sales Funnel | Module 2 — Entry Level Offer Masterclass Maker | OTL VIP Call #1 | Module 3 — The Triple Threat | Module 4 — Let's Launch! | OTL VIP Call #2 | OTL VIP Call #3
• On-Camera Glam Workshop (February 2025)
• Perpetual Paychecks (March 2025)
• Photo Op — 2022 Branding Photoshoot Prep: Module 1 — Embodiment 101 | Module 2 — Photoshoot Strategy | Module 3 — Wardrobe Selection and Skin Prep | Module 4 — Expanding Your Branding
• Reset To Receive Consistent $10K Months (January 2025): 2 sessions
• Softlife CEO Revolution (April 2025)
• Resources: Offer To Launch workbooks (Modules 2, 3, 4), Audience Growth Content Calendar, On-Camera Glam Workshop Product List, Perpetual Paychecks Evergreen Offer Framework, XMH 2025 Monthly and Yearly Calendars, XMH Beauty Contour and Smokey Eye Shadow Ritual Cards, Energetic Scale of Emotions 10 Tenets Printable, Mentorship Daily Tracker 2025, Camera Codes Printable, Empire High Cash Months Mentality Workbook, Reset to Receive Consistent $10K Months Workbook

5 Day Story Slay

A focused training on skyrocketing Instagram and Facebook story sales across 5 days. Contains 3 videos and a cheat codes PDF covering 2 hours 23 minutes of instruction.

• 5 Day Story Slay — Session 1
• 5 Day Story Slay — Session 2
• 5 Day Story Slay — Session 3
• Resources: 5 Day Story Slay Cheat Codes

Frequency Intelligence

A four-module emotional intelligence program building resilient, emotionally regulated leaders. Contains 4 videos and 3 workbooks spanning 5 hours 13 minutes.

• Frequency Intelligence — Module 1
• Frequency Intelligence — Module 2
• Frequency Intelligence — Module 3
• Frequency Intelligence — Module 4
• Resources: Module 1 Workbook, Week 3 Workbook, Module 4 Workbook

Getting Paid FORREELZ

A step-by-step Instagram and Facebook Reels creation process for coaches and creators. Contains 2 videos and a bonus PDF covering 3 hours 3 minutes.

• Getting Paid FORREELZ — Session 1
• Getting Paid FORREELZ — Session 2
• Resources: Getting Paid FORREELZ Bonus Reel Editing Framework and Easy Reel Copy Template

Happily Sell, Stack, and Scale

A four-module sales and offer creation framework focused on reclaiming voice and identity. Contains 4 videos covering 3 hours 58 minutes.

• Module 1 — Sales Mindset and Clarity
• Module 2 — Offer Stack
• Module 3 — Cashnado Sequence + Community
• Module 4 — Niche, Support Pillars and Pick & Stick

Happy Holiday Biz Builder

A four-week training on business planning, audience growth, and leveraging AI. Contains 4 videos covering 4 hours 26 minutes.

• Week 1 — Planning for Your Best Year EVER in Business
• Week 2 — Audience Growth Mode
• Week 3 — Introducing Claude AI for Business
• Week 4

Happy Sales Copy

A comprehensive four-module copywriting program with paired activation workshops. Contains 8 videos and 8 PDFs spanning 9 hours 38 minutes.

• Module 1 — Communicating Your BIG IDEA + Activation Workshop
• Module 2 — What To Say + Reels Prompts + Activation Workshop
• Module 3 — Copywriting: The Blueprint + Activation Workshop
• Module 4 — The Art of the Written Word + Activation Workshop
• Resources: Module 1 through 4 Printables, Happy Holiday Biz Builder Week 1 Calendars, Audience Growth Content Calendar

The $10K Black Friday Bootcamp

A single intensive session covering Black Friday revenue-boosting strategies. Contains 1 video covering 2 hours 3 minutes.

• The $10K Black Friday Bootcamp

The EMPIRE On-Demand Masterclass Collection

The largest section of the program, containing a massive library of masterclass recordings spanning 2021 through 2025. Totals 72 videos and 8 PDFs across nearly 105 hours of content. Organized by year:

2021 Masterclasses:

• Cash Queen — Day 1, Day 2, Day 3
• Love + Money with Dr. Kim (April 2021)
• The Luxe Touch

2022 Masterclasses:

• Drizzle, Pop, Cash 8 — 5 sessions
• Cash Queen: Legacy Compound Effect — Day 1, Day 2, Day 3
• Cash Queen Winter Retreat — Day 1, Day 2, Day 3
• Cash-Money Generating Cash Money The Boutique Brand Way
• Diamonds UNCUT — Day 1, Day 2, Day 3
• Halftime Virtual 3-Day Retreat — Day 1, Day 2, Day 3
• Ritual 2022
• Six Figures With Subscriptions — Day 1
• The Game — Day 1, Day 2, Day 3, Day 4

2023 Masterclasses:

• $20K Months On Repeat
• $90K in 90 Days — Part 1, Part 2
• 7 Happy Keys To Your Next 6 Figures
• 7 Standards of $100k+ Brands
• Are YOU FORREELZ!!!
• Big Girl Boundaries — Day 1, Day 2, Day 3
• Cash Queen 7-Figure Empires — Day 1, Day 2, Day 3
• Emotionally Regulated AF — Part 1, Part 2
• First Generation Millionaire — Part 1, Part 2, Part 3
• The Divine Exchange — Day 1, Day 2, Day 3
• Wealth + Money Masterclass

2024 Masterclasses:

• 7 Keys to Cause and Capitalize on Viral Content
• Energetic Mastery for Your Next 6 Figures
• How To 10X A Coaching Investment
• THOUGHT-fluencer — Day 1, Day 2, Day 3, Day 4, Day 5
• Resources: THOUGHT-fluencer Mastercourse Workbooks

2025 Masterclasses:

• High Cash Months Mentality (February 2025)
• Magnetic Influence (March 2025) — 2 sessions
• On-Camera Glam Workshop (February 2025)
• Reset To Receive Consistent $10K Months (January 2025) — 2 sessions
• Softlife CEO Revolution (April 2025)

Millionaire Secret Offer (November 2024):

• Millionaire Secret Offer — Day 1, Day 2, Day 3
• Resources: Millionaire Secret Offer Workbook

The 30-Day SoftLife x CEO Glowup:

• 30-Day SoftLife x CEO Glowup Details
• More Details
• Week 1 Winners
• Week 2 Winners

The Millionaire's Desk

Monthly money mindset and manifestation workshops featuring guest expert Kristina Messenger. Contains 6 videos spanning 13 hours 11 minutes.

• December 2024 Workshop
• January 2025 Workshop — Money Monday with Kristina Messenger
• February 2025 Workshop
• March 2025 Workshop
• April 2025 Workshop
• May 2025 Workshop — Money Monday with Kristina Messenger

Included Bonuses

7 Complete Bonus Programs (30+ Hours) — Instant access to 5 Day Story Slay, Getting Paid FORREELZ, Happy Sales Copy, Frequency Intelligence, Happily Sell Stack and Scale, The $10K Black Friday Bootcamp, and Happy Holiday Biz Builder — all included as standalone programs covering story sales, reels creation, copywriting, emotional intelligence, offer stacking, and seasonal revenue strategies.

Monthly VIP Laser Coaching Calls — Six opportunities during the enrollment to receive direct, personalized business coaching from Xtina Harmsworth. The program positions these as one-on-one strategy sessions with a seven-figure mentor. Recorded versions of these calls are included in the Offer To Launch VIP Call sessions.

The Millionaire's Desk: Money Mindset — 12 sessions of money mindset and manifestation practices designed to condition the mind for wealth, featuring monthly workshops with guest expert Kristina Messenger spanning over 13 hours of content.

The EMPIRE On-Demand Masterclass Collection — A vault of over 70 masterclass recordings from 2021 through 2025 covering topics from “$90K in 90 Days” and “7 Standards of $100k+ Brands” to “First Generation Millionaire” and the 5-day THOUGHT-fluencer mastercourse. Nearly 105 hours of on-demand training.

About Xtina Harmsworth

Xtina Harmsworth built her career as a celebrity makeup artist before transitioning into social media business strategy and coaching. She received extensive training from top celebrity artists in makeup and hairstyling for print and film, eventually styling over 75 celebrity media personalities — including Tracy Hutson of Extreme Home Makeover and Mary Hudson, mother of Katy Perry. Her film credits include makeup department work on Rodeo Girl: Dream Champion (2016) and Crowning Jules (2017), both listed on IMDb.

She founded XMH Beauty with her husband Brad Harmsworth, building it into a brand that combines celebrity beauty education with entrepreneurship training. She is a member of the Walton County Chamber of Commerce and operates through her company XMH Solutions as a Social Media Business Strategist and Fractional CMO. Her programs focus on organic social media marketing, personal branding, and emotional intelligence for service-based entrepreneurs.

Verified Credentials:

• Celebrity makeup artist who has styled over 75 celebrity media personalities
• IMDb-credited makeup artist for Rodeo Girl: Dream Champion (2016) and Crowning Jules (2017)
• Co-founder of XMH Beauty alongside Brad Harmsworth
• Seven-figure organic social media marketing and personal branding strategist
• Member of the Walton County Chamber of Commerce
• Through XMH Beauty, donated over $34,000 to build homes for the extreme poor in Santa Pancha, Nicaragua, via partnership with Kingsransom.org

What Problems Does CEO Academy Solve?

“I'm posting on social media every day but nobody is buying” — The Monetize The Gram 5-Day Challenge, Getting Paid FORREELZ, and 5 Day Story Slay each address different content formats (feed posts, reels, stories) with specific frameworks for converting followers into paying customers. The Cash Community module covers building a paid group and using the 15-Minute Sales Call to close.

“I have one offer but no idea how to create a full product suite” — Happily Sell, Stack, and Scale teaches the “Offer Stack” method in Module 2, followed by the “Cashnado Sequence” for community-based selling. The Offer To Launch program then walks through creating entry-level offers, building a “Triple Threat” offer, and executing a complete launch.

“I know I need to show up on camera but I freeze every time” — Camera Codes covers presenting success on video. Photo Op provides four modules on embodiment, photoshoot strategy, wardrobe selection, and branding expansion. The On-Camera Glam Workshop addresses the visual preparation side with a complete product list PDF.

“I can coach and deliver results but I cannot write sales copy” — Happy Sales Copy is a standalone four-module copywriting system with activation workshops. Each module pairs teaching with hands-on practice: communicating the big idea, writing for reels, the copywriting blueprint, and long-form written content. Four printable PDF resources support implementation.

“I want consistent $10K+ months but my income swings wildly” — Reset To Receive Consistent $10K Months directly addresses revenue inconsistency across two sessions. High Cash Months Mentality provides the mindset framework, and the EMPIRE masterclass “$20K Months On Repeat” provides the tactical blueprint for scaling past the first consistent $10K.

“I feel emotionally exhausted running my business” — Frequency Intelligence is a dedicated four-module emotional intelligence program with workbooks. The EMPIRE masterclasses include “Emotionally Regulated AF” (Parts 1 and 2) and “Big Girl Boundaries” (3 days) — addressing emotional regulation and boundary-setting as business skills.

What Makes CEO Academy Different from Other Business Courses

Business Strategy + Emotional Intelligence Integration — Most online business programs treat marketing tactics and mindset as separate tracks. CEO Academy combines tactical modules like Offer To Launch and Happy Sales Copy with emotional intelligence training through Frequency Intelligence and the Energetic Scale of Emotions framework. The THOUGHT-fluencer mastercourse weaves thought leadership with personal development across five days.

On-Camera Branding as a Core Business Skill — Rather than adding a single lesson about “being confident on camera,” this program dedicates multiple standalone modules to on-camera presence: Camera Codes for video presentation, Photo Op for branding photoshoot preparation, Money Shot for DIY content creation, and the On-Camera Glam Workshop for visual preparation. Xtina Harmsworth's background as a celebrity makeup artist who styled over 75 personalities directly informs this component.

Multi-Year Masterclass Vault — The EMPIRE On-Demand Masterclass Collection provides nearly 105 hours of recordings spanning 2021 through 2025, covering evolving topics from “Six Figures With Subscriptions” to “7 Keys to Cause and Capitalize on Viral Content.” This vault functions as a living archive of strategies that adapted as social media platforms changed year over year.

Frequently Asked Questions About CEO Academy

What is CEO Academy about?

CEO Academy by Xtina Harmsworth is a comprehensive business training program that teaches entrepreneurs how to build profitable 6-figure+ brands through personal branding, content creation, emotional intelligence, digital marketing, and online sales. The program combines standalone courses, live training recordings, and a multi-year vault of on-demand masterclasses.

Who created CEO Academy?

CEO Academy was created by Xtina Harmsworth, a celebrity makeup artist turned seven-figure social media strategist. She has styled over 75 celebrity media personalities, holds IMDb credits for film work, and founded XMH Beauty. She operates as a Fractional CMO and personal branding expert through XMH Solutions.

What is included in CEO Academy?

The program contains 145 video lessons totaling 208 hours 24 minutes 15 seconds of content, along with 69 PDF resources including workbooks, templates, printables, and cheat codes. The total download size is 89.90 GB across 219 files organized into 36 folders spanning 10 major sections.

Who is CEO Academy best suited for?

CEO Academy is designed for service-based entrepreneurs, coaches, and creators who want to build a visible personal brand and sell through organic social media. It specifically addresses those stuck below $10K months, those uncomfortable on camera, and those who post content regularly but fail to convert followers into customers.

What will I learn in CEO Academy?

The program teaches the Organic Sales Funnel framework, the “Triple Threat” offer structure, the “Cashnado Sequence” for community sales, Happy Sales Copy techniques, Frequency Intelligence emotional regulation, on-camera branding through Camera Codes and Photo Op, Instagram Reels monetization through Getting Paid FORREELZ, and money mindset practices through The Millionaire's Desk.

What format is CEO Academy delivered in?

CEO Academy is delivered as downloadable video files (.ts format) and PDF documents. The 145 videos total 208 hours 24 minutes 15 seconds, and the 69 PDFs include workbooks, printable frameworks, calendars, and cheat codes. The complete package is 89.90 GB.

Does CEO Academy include any bonus materials?

The program includes seven complete bonus programs (5 Day Story Slay, Getting Paid FORREELZ, Happy Sales Copy, Frequency Intelligence, Happily Sell Stack and Scale, The $10K Black Friday Bootcamp, and Happy Holiday Biz Builder), monthly VIP laser coaching call recordings, The Millionaire's Desk money mindset series, and The EMPIRE On-Demand Masterclass Collection spanning 2021 through 2025.

What is Xtina Harmsworth known for?

Xtina Harmsworth is known as a celebrity makeup artist who styled over 75 media personalities and transitioned into seven-figure social media business strategy. She co-founded XMH Beauty, holds IMDb credits for film work including Rodeo Girl: Dream Champion (2016), and operates as a Fractional CMO specializing in organic social media marketing and personal branding.

How is CEO Academy different from other business courses?

CEO Academy uniquely integrates business tactics with emotional intelligence training and on-camera branding — three pillars that most programs treat separately. The inclusion of a multi-year masterclass vault spanning 2021 to 2025 with nearly 105 hours of evolving content provides strategic depth that single-recording courses cannot match. Xtina Harmsworth's background as a celebrity makeup artist gives the on-camera and personal branding components a level of specificity not found in typical business programs.