Brand Yourself by Stephanie Hughson

What This Course Delivers

Brand Yourself is an 8-training video program by Stephanie Anne Hughson, the 8-figure business coach known online as “xogingy” who has generated over $20 million through 100% organic social media. The program teaches coaches and online entrepreneurs how to turn their personal identity into a brand that attracts high-paying clients, creates offers people feel compelled to buy, and produces content that converts without paid advertising. Includes 8 video lessons totaling 9h 03m 24s of content across 2.12 GB, plus the Micro Influence Masterclass as a bonus.

Course Contents at a Glance

🎬 8 Video Lessons — 9h 03m 24s of training

💾 Total Download: 2.12 GB

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What You Will Master in Brand Yourself

✅ How to define and articulate a personal brand identity that makes coaching clients choose a specific mentor over every other option in the same niche

✅ Stephanie Hughson's approach to turning personal story, personality, and expertise into messaging that triggers immediate buying decisions from dream clients

✅ Content creation strategies that flow naturally from personal identity rather than following rigid templates — the same organic approach that built Hughson's practice without any paid advertising

✅ Offer positioning techniques that frame coaching packages, masterminds, and programs as something the ideal client feels they cannot live without — at premium price points

✅ How to become known for a specific expertise area so that name recognition alone drives consistent inquiries and sales month after month

✅ The “Micro Influence” method for generating high-revenue months from a small audience without needing viral content, large followings, or collaboration-heavy growth tactics

✅ Hughson's framework for building a brand-to-income pipeline where every piece of content, every offer, and every public interaction compounds into revenue over time

✅ How to price and sell coaching offers at premium rates ($2,000+) by aligning brand perception with the quality of mentorship being delivered

Who Is Brand Yourself Designed For?

• The Skilled-but-Invisible Coach — Coaching clients get real transformations, but the online presence does not reflect that skill level. Content feels generic, messaging blends into every other coach in the feed, and pricing stays low because the brand does not communicate premium value. Brand Yourself teaches how to close the gap between actual coaching ability and how the brand presents to the market.

• The Content Grinder Who Gets No Sales — Posting daily on Instagram or Facebook, following content calendars, but DMs stay empty and launches fall flat. The problem is not volume — it is that the content does not carry the personal brand signal that makes people want to buy. Hughson's program addresses the root cause: content that flows from personal identity rather than recycled templates.

• The Coach Stuck at Low-Ticket Offers — Selling $200-$500 programs and working with too many clients to keep up, yet total revenue stays stuck. The brand does not support premium positioning, so raising prices means losing buyers. Brand Yourself covers how to build the kind of brand perception that justifies $2,000+ offers and has clients paying without hesitation.

• The New Online Entrepreneur Without a Niche Identity — Starting an online coaching or service-based business but unsure how to stand out in a saturated market. Rather than picking a niche based on market research alone, this program teaches how to build a brand around personal identity and strengths, then attract the right clients magnetically.

• The Small-Audience Entrepreneur — Operating with a few hundred or low-thousand followers and believing growth is the only path to more money. The included Micro Influence Masterclass specifically tackles how to generate high-cash months from a small audience without needing viral content, podcast appearances, or constant collaborations.

Full Curriculum Breakdown

Brand Yourself is delivered as 8 live training recordings with Q&A components. Each session builds on the previous one, forming a complete brand-building journey from identity to income.

Training 1: Brand Yourself

The opening training establishes the foundational framework. This session covers what personal branding actually means in the context of coaching and online business — how identity becomes the engine for sales, content, and positioning.

• Lesson: Brand Yourself — Training 1

Training 2: Brand Yourself

This session deepens the brand identity work, focusing on translating who someone is into a message that resonates with ideal clients and creates immediate buying impulses.

• Lesson: Brand Yourself — Training 2

Training 3: Brand Yourself

Training 3 moves into content strategy — how to create posts, stories, and messaging that flow naturally from the established brand identity rather than following generic marketing formulas.

• Lesson: Brand Yourself — Training 3

Training 4: Brand Yourself

The fourth training covers offer positioning — how to frame services, programs, and mentorship as the exact solution a dream client is searching for, at price points that reflect the brand's value.

• Lesson: Brand Yourself — Training 4

Training 5: Brand Yourself

This session addresses standing out in crowded markets — how to become known for something specific so that the brand name itself becomes a sales tool.

• Lesson: Brand Yourself — Training 5

Training 6: Brand Yourself

Training 6 dives into the sales and influence side of branding — how a strong brand identity translates directly into revenue through organic attraction.

• Lesson: Brand Yourself — Training 6

Training 7: Brand Yourself

The seventh training covers scaling the branded business — what happens after the brand is established and how to continue leveraging it across new offers and higher price points.

• Lesson: Brand Yourself — Training 7

Training 8: Brand Yourself

The final training brings everything together with implementation strategy and Q&A. This session is shorter and more focused, serving as the action-oriented capstone of the program.

• Lesson: Brand Yourself — Training 8

Bonus: Micro Influence Masterclass

Included with Brand Yourself at no additional cost. This masterclass teaches how to generate significant revenue from a small audience. Covers how to normalize high-cash months without needing a larger following, viral content, podcast appearances, or constant collaborations to “get your name out there.”

About Stephanie Anne Hughson

Stephanie Anne Hughson, known online as “xogingy,” is an 8-figure business coach who built her entire practice using organic social media — no paid ads, no large team, no venture capital. She started in August 2017 as a fitness coach, selling personalized programs for $14.99 on Instagram. Within her first year and a half, she had scaled to near multi-six-figure revenue. She later transitioned from fitness coaching to business coaching around 2019, going from million-dollar years to a $5 million year shortly after. By 2023, her company Stephanie Anne Hughson Inc. had crossed the 8-figure mark in lifetime revenue, with the sales page for Brand Yourself referencing $33 million in total cash generated.

Verified Credentials:

✅ Founder and CEO of Stephanie Anne Hughson Inc., which has generated over $20 million in revenue through 100% organic social media

✅ Started coaching in August 2017 as a fitness coach, transitioned to business coaching around 2019, and reached 8-figure lifetime revenue by 2023

✅ Hosts “The Stephanie Anne Hughson Show” podcast, available on Apple Podcasts and Spotify

✅ Featured on The Hell Yes Entrepreneur Podcast (Episode #143 with Becca Pike) and The Sam Altieri Show, among other entrepreneurship podcasts

✅ Works with hundreds of clients through group programs, masterclasses, a year-long membership called The Collective, targeted masterminds, and private mentorship

✅ Built her initial following and business entirely through Instagram, starting by sharing her fitness journey as a university student and growing organically without paid advertising

What Problems Does Brand Yourself Solve?

“I post content every day but nobody ever reaches out to buy” — Brand Yourself addresses the disconnect between content volume and sales conversion. Hughson's approach focuses on creating content that carries a personal brand signal — rooted in identity, not templates — so that each post functions as both a trust builder and a soft sales mechanism. The program's training on content creation covers how to make posts that attract dream clients who are ready to pay, not just scroll.

“I have great coaching skills but I cannot charge premium prices” — The program directly tackles how brand perception determines pricing power. When the brand does not reflect the quality of mentorship being delivered, clients hesitate at higher price points. Brand Yourself teaches how to align brand messaging, content, and offer positioning so that premium pricing ($2,000+) feels natural and justified to buyers.

“I keep trying to grow my audience but my revenue stays flat” — The included Micro Influence Masterclass specifically addresses this belief. Hughson teaches that high-cash months do not require a larger audience, viral content, or constant collaborations. The masterclass covers how to influence and convert a small audience into significant revenue.

“I blend in with every other coach in my niche and nobody remembers me” — Brand Yourself covers how to become known for something specific. Rather than competing on credentials or price, the program teaches how to turn personal identity into a differentiation strategy that makes a coach memorable and irreplaceable in their market.

“I have tried templates and scripts for my content but everything sounds generic” — Hughson's content approach is the opposite of template-based marketing. The program teaches content creation that flows from personal brand identity, making it impossible to sound like anyone else because the content is built from individual personality, story, and expertise rather than fill-in-the-blank frameworks.

What Makes Brand Yourself Different from Other Personal Branding Courses

Identity-First Methodology — Most branding courses start with market research, ideal client avatars, and competitor analysis. Stephanie Hughson's approach starts with the person — who they are, what makes them different, what their story is — and builds the brand outward from that core identity. This is the same approach that took her from $14.99 fitness programs to an 8-figure coaching practice.

100% Organic Growth Framework — Brand Yourself teaches branding strategies that do not rely on paid advertising, complex funnels, or large existing audiences. Hughson built her entire business through organic social media content and relationship building, and the program teaches this same no-ad approach to brand building and client attraction.

Micro Influence as a Revenue Strategy — The included Micro Influence Masterclass directly challenges the conventional wisdom that revenue growth requires audience growth. This component teaches how to generate high revenue months from a small following, making it particularly relevant for coaches and entrepreneurs who do not have (and do not want to build) massive audiences.

Live Training Format with Q&A — The 8 training sessions are recorded live sessions with real-time Q&A, meaning the content addresses actual questions and objections from coaches going through the brand-building process. This format captures nuance and troubleshooting that pre-recorded, scripted courses typically miss.

Frequently Asked Questions About Brand Yourself

What is Brand Yourself about?

Brand Yourself is an 8-session training program by Stephanie Anne Hughson that teaches coaches and online entrepreneurs how to build a personal brand that converts. The program covers turning personal identity into brand messaging, creating content that attracts high-paying clients organically, positioning offers as premium and irresistible, and becoming known in a specific niche.

Who created Brand Yourself?

Brand Yourself was created by Stephanie Anne Hughson, an 8-figure business coach known online as “xogingy.” She started coaching in 2017, built her business to over $20 million using 100% organic social media, and hosts The Stephanie Anne Hughson Show podcast. She is the founder and CEO of Stephanie Anne Hughson Inc.

What is included in Brand Yourself?

Brand Yourself includes 8 video training sessions (live recordings with Q&A) totaling 9h 03m 24s of content. The total download size is 2.12 GB across 8 video files. The program also includes the Micro Influence Masterclass as a bonus, which teaches small-audience monetization strategies.

Who is Brand Yourself best suited for?

The program is designed for coaches, online entrepreneurs, and service providers who have real expertise but struggle to translate that into a brand that attracts high-paying clients. It is particularly relevant for those who want to grow through organic social media rather than paid advertising, and for entrepreneurs working with small audiences who want to maximize revenue per follower.

What will I learn in Brand Yourself?

The program covers personal brand identity development, content creation strategies rooted in personal story rather than templates, offer positioning for premium pricing, methods for becoming known in a niche, and small-audience monetization through the included Micro Influence Masterclass. The emphasis throughout is on Hughson's organic, identity-first approach to brand building.

What format is Brand Yourself delivered in?

Brand Yourself is delivered as 8 MP4 video files. The total video duration is 9h 03m 24s, and the total download size is 2.12 GB. All 8 trainings are video recordings of live sessions with Q&A segments.

Does Brand Yourself include any bonus materials?

Yes. Brand Yourself includes the Micro Influence Masterclass as a bonus. This masterclass teaches how to turn a small audience into significant revenue without needing viral content, large followings, podcast appearances, or constant collaborations.

What is Stephanie Hughson known for?

Stephanie Anne Hughson is known as an 8-figure business coach who built her practice entirely through organic social media. She started as a fitness coach in 2017, transitioned to business coaching, and grew Stephanie Anne Hughson Inc. to over $20 million in revenue. She hosts The Stephanie Anne Hughson Show podcast and has been featured on The Hell Yes Entrepreneur Podcast and The Sam Altieri Show.

How is Brand Yourself different from other personal branding courses?

Brand Yourself uses an identity-first approach rather than starting with market research or competitor analysis. Hughson teaches branding and client attraction without paid ads, based on her own experience building an 8-figure business through organic social media alone. The inclusion of the Micro Influence Masterclass also addresses small-audience monetization, which most branding courses ignore.