ZONE 1: QUICK DECISION

Unignorable by Katelyn Bourgoin

What This Course Delivers

Unignorable is a self-paced video training by Katelyn Bourgoin — 4x founder, CEO of Customer Camp, and creator of the Why We Buy newsletter read by 63,000+ subscribers. The program teaches entrepreneurs and content creators how to build an audience of future buyers using buyer psychology, the 7 Fs of Attention framework, and a reusable content creation system. The full course package includes 29 video lessons, 100 downloadable PDFs, and over 13 hours of content totaling 3.90 GB. Original program price: $799.

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Course Contents at a Glance

🎬 29 Video Lessons — 12h 59m 01s of instruction

📕 100 PDF Resources — Workbooks, exercises, cheatsheets, nuggets, and resource guides

📄 1 Document — Un-Ignorable Newsletter Masterclass Workbook (.docx)

📊 1 Presentation — UNIGNORABLE 1-Page Personal Brand Plan (.pptx)

💾 Total Download: 3.90 GB

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✅ 100% Complete & Updated — Every video, PDF, workbook, and bonus included as listed

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✅ 30-Day Refund Policy — Complete refund if the course isn't delivered as described

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ZONE 2: DEEP DIVE

What You Will Master in Unignorable

✅ Apply the 7 Fs of Attention framework — the psychological forces (Fun, Fears, Fables, Familiar, Fascination, Faces, and Future Me) that make content impossible to scroll past, and engineer each one into posts and campaigns

✅ Define your “One-ness” — the specific positioning angle that separates your content from every other expert in your niche, using the Topic Selection exercise from the course

✅ Identify your best-fit future customers using the Jobs-to-be-Done methodology taught in the “Understanding the Job” and “Writing a Job Statement” lessons, so content speaks directly to buying triggers

✅ Write scroll-stopping hooks using the Hook Vault (400 viral hooks from 100 creators) and the Hook Resources PDF, then practice rewriting posts with the included exercise

✅ Convert followers into email subscribers using the Iceberg CTA method taught in the “Followers to Leads” lesson and the Brainstorm Iceberg CTA Ideas exercise

✅ Build a reusable content creation system using Neal O'Grady's template (from Lesson 6) to generate 10+ post ideas without creative blocks

✅ Develop an Attractive Character — the relatable backstory and identifiable villains that create an emotional bond between content creator and audience, covered in the “Fables” and “Attractive Character” lessons

✅ Craft a profile-optimizing one-liner using the “Crafting Your One-Liner” exercise, backed by platform-specific cheatsheets for Twitter/X, LinkedIn, TikTok, Instagram, and YouTube

✅ Use AI to produce hooks and content at scale, with the dedicated Nugget PDF on using AI for hook crafting and the three custom GPT tools included in the resource library

✅ Understand the Pre-suasion principle and how priming audiences before a post goes live affects engagement and conversion, through the Pre-suasion Book Summary resource

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Who Is Unignorable Designed For?

• The Expert Who Can't Get Traction — You have genuine knowledge and publish regularly, but posts get 3 likes and zero new followers. The content is technically correct but psychologically inert. Unignorable's 7 Fs framework diagnoses exactly which attention forces are missing and shows how to layer them into existing content without abandoning the topics you already know.

• The Entrepreneur Building Before Launch — A product or service is in development, but there's no audience to launch it to. The “Followers to Leads” lesson and Iceberg CTA method teach how to grow a warm list of future buyers before a launch date, so the announcement lands to a primed audience instead of silence.

• The Freelancer or Consultant Chasing Inbound Leads — Referrals are inconsistent and outbound is exhausting. Unignorable covers how to create content that positions you as the go-to expert, with the “Crafting Your One-Liner” and “Your One-ness” lessons providing the positioning foundation that makes ideal clients reach out rather than the other way around.

• The Creator Who Has Followers but Not Buyers — A respectable follower count exists, but it hasn't translated into revenue. The “Getting People to Buy” lesson and the Jobs-to-be-Done framework explain the gap between engagement and purchase intent, and how to close it through content that speaks to buying triggers rather than passive interest.

• The Self-Doubter Paralyzed by Imposter Syndrome — Good ideas exist but fear of judgment stops publication. The “Fears — Part 1 and Part 2” lessons directly address the psychological mechanisms behind content anxiety and provide exercises for identifying and reframing the internal “villains” that block consistent output.

• The Marketer Who Wants a Replicable System — Inspiration is inconsistent and content quality varies wildly. The “Finding Inspiration” and “Content Creation System Template” lessons introduce a structured process for generating ideas and building a swipe file, so output quality doesn't depend on whether creativity shows up that day.

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Full Curriculum Breakdown

The Unignorable course is structured as a sequential self-paced program with 29 video lessons, accompanied by 100 PDFs covering exercises, tools, platform guides, and tactical resource nuggets. The core video sequence builds from personal brand strategy through psychology, content creation systems, audience conversion, and live co-writing sessions.

Core Video Lessons

Lesson 1: The Science of Attention & Persuasion

Introduces the psychological and neuroscientific basis for why certain content captures attention while the rest is ignored. This lesson establishes the framework that the entire course builds on — why human brains are wired to respond to specific triggers regardless of platform or format.

• 📕 Exercise: Set Mission & Goals
• 📕 Download: 1-Page Personal Brand Plan
• 📕 Lesson PDF: Science of Attention & Persuasion

Lesson 2: You 2.0

Covers the mindset and identity shift required to show up consistently as a content creator. Addresses the internal resistance that prevents ambitious people from publishing and teaches a goal visualization approach to reinforce the creator identity.

• 📕 Exercise: Goal Visualization

Lesson 3: Your One-ness

Teaches the process of identifying what makes your perspective, background, and approach genuinely distinct from every other creator in your niche. The Topic Selection exercise turns this into a concrete content positioning strategy.

• 📕 Exercise: Topic Selection

Lesson 4: Your Customers

Applies the Jobs-to-be-Done lens to audience identification — not demographics, but the specific situations, motivations, and buying triggers that define the best-fit customer. Precision in audience definition is what separates content that resonates from content that gets ignored.

• 📕 Exercise: Identify Best-Fit Customers

Lesson 5: Finding Content Inspiration

Covers a structured methodology for locating content ideas in the language and conversations already happening in your audience — forums, reviews, comments, and communities — rather than guessing what might perform.

• 📕 Action: Build your Swipe File

Lesson 6: Content Creation System Template

Introduces Neal O'Grady's reusable content planning framework with a Notion template. The system integrates with the earlier lessons to produce a pipeline of post ideas from a single session.

• 📕 Exercise: Generate 10 Post Ideas using Neal's Content Creation System and Notion Template
• 📕 Action: Block Time to Create, Ideate and Engage
• 📕 Lesson PDF: The Different Types of Posts

Lesson 7: Followers to Leads

Shifts focus from audience growth to audience conversion. Covers the Iceberg CTA method — a low-pressure, value-first approach to moving social media followers into an owned email list where they become reachable regardless of algorithm changes.

• 📕 Exercise: Brainstorm Iceberg CTA Ideas
• 📕 Mini Challenge 3: Add CTA to Profile

The 7 Fs of Attention — Core Psychological Modules (Lessons 8–14)

This sequence covers each of the seven psychological forces that determine whether content captures or loses attention. Each lesson is accompanied by a specific exercise to apply the principle immediately.

Lesson 8: Fun

How humor, playfulness, and delight function as attention mechanisms in content — and how to deploy them without sacrificing authority or credibility.

Lesson 9: Fears — Part 1

The neuroscience of threat response and how content that activates social fears (loss of status, rejection, being left behind) commands immediate attention. Part 1 covers the foundational mechanisms.

Lesson 10: Fears — Part 2

Extends the Fears framework to show how to identify the specific “villains” your audience fears most and position your content and offers as the solution — covered in the “Identify the Villains you Fight” exercise.

• 📕 Exercise: Identify the ‘Villains' you Fight

Lesson 11: Fables

The storytelling science behind why narrative formats outperform information dumps in engagement and retention. Covers the Attractive Character framework — how to build a relatable backstory that creates emotional bonds with readers and viewers.

• 📕 Lesson PDF: The Attractive Character
• 📕 Exercise: My Relatable Backstory
• 📕 Resource: Storytelling Frameworks

Lesson 12: Familiar

How pattern recognition and familiarity bias affect what people stop to read, and how Branded Content — a specific type of original thinking that becomes associated with your name — earns consistent attention over time.

• 📕 Lesson PDF: Branded Content
• 📕 Exercise: Brainstorm Your BIG Ideas
• 📕 Mini Challenge 4: Publish BIG Idea Post

Lesson 13: Fascinates

The Von Restorff Effect and novelty-seeking behavior applied to content creation. Covers how to craft posts that break pattern expectations in a feed, and includes a hands-on exercise for using novelty in post construction.

• 📕 Exercise: Craft Post Using Novelty

Lesson 14: Faces

Why human faces in images and video content attract disproportionate attention (backed by neuroscience), and how to leverage this in profile images and content visuals — with the Killer Profile Pics lesson and a profile photo optimization exercise.

• 📕 Lesson PDF: Killer Profile Pics
• 📕 Exercise: Create Scroll-stopping Profile Pic

Lesson 15: Getting People to Buy

Transitions from attention to conversion. Covers the psychological gap between followers who like content and buyers who purchase offers — and how to close that gap through content that addresses Jobs-to-be-Done buying triggers rather than general interest.

Lesson 16: Understanding the Job

A focused practical lesson on how to write a JTBD (Jobs-to-be-Done) statement for your specific product or service. The shortest video lesson (under 5 minutes), this is a quick applied exercise rather than a conceptual overview.

• 📕 Exercise: Understanding the Job-to-be-Done
• 📕 Additional JTBD Resources

Lesson 17: Future Me

Covers the aspirational identity trigger — how content that shows the audience a compelling vision of their future self generates significantly stronger engagement than content that merely entertains. Includes the “Crafting Your One-Liner” exercise for profile optimization.

• 📕 Exercise: Crafting Your One-Liner
• 📕 Mini Challenge 5: Optimize Your Profile

Live Sessions and Bonus Recordings

Expert Q&A 1: Building Unshakeable Confidence

A long-form session (approximately 49 minutes) addressing the psychological side of content creation — managing self-doubt, dealing with criticism, and building the resilience to publish consistently.

Expert Q&A 2: Finding Your Writing Rhythm

An approximately 53-minute session covering the practical habits, schedules, and workflows of consistent content creators — how to develop a writing practice that produces quality output without burning out.

Expert Q&A 3: Crafting High-Demand Offers

An approximately 60-minute session focused on turning content authority into monetizable offers — how to design products and services that a primed audience is already waiting for.

Co-writing Sessions 1, 2, 3, 4

Four live co-writing recordings (each approximately 45–46 minutes) where participants write content in real time alongside Katelyn and Neal. These sessions provide a model for the writing process and demonstrate how the 7 Fs principles get applied to actual posts.

UNIGNORABLE Newsletter Masterclass Replay

A full-length masterclass recording (approximately 2h 39m) dedicated to applying the Unignorable principles to email newsletters — how to write subject lines, hooks, and body copy that achieve high open and click rates for subscriber newsletters.

Bonus: Easter Eggs — Un-Ignorable Nuggets

Short video (approximately 1.5 minutes) revealing hidden bonuses and extra resources embedded throughout the course.

Bonus: Engaging On Other Accounts

Covers the strategy of building visibility and authority by commenting strategically on larger accounts — a tactic for accelerating follower growth without requiring a large existing audience.

Bonus: Typefully and Hypefury

Tutorial on using scheduling and writing tools to systematize content output, reduce friction in the publishing process, and maintain consistency across platforms.

Bonus: Videos Assuming No Sound

Covers how to design video content for the majority of viewers who watch without audio — captions, text overlays, and visual communication strategies.

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PDF Resource Library (100 Files)

Platform Optimization Guides:

• Optimize your Twitter/X Profile
• Optimize your LinkedIn Profile
• Optimize your TikTok Profile
• Optimize your Instagram Profile
• Optimize your YouTube Profile
• Channel Cheatsheets (cross-platform quick reference)
• Profile Audit Tips (from [FF] resource)

Hook & Copywriting Resources:

• The Hook Vault and Hook Resources
• Hooks 101 (full lesson PDF)
• Copywriting Resources
• Breakthrough Advertising Summary
• Pre-suasion Book Summary

Tactical Nuggets:

• Nugget: Post types ranked for Follower Growth
• Nugget: Your first 1,000 followers
• Nugget: Readability and Skimmability
• Nugget: Use visuals to communicate ideas
• Nugget: 8 ways to convert followers into subscribers
• Nugget: Be playful with text
• Nugget: Chunking Copy
• Nugget: Find Negative Word Inspiration
• Nugget: Reach Killers
• Nugget: Easter Eggs
• Nugget: Scheduling Tools
• Nugget: Sending content to larger accounts
• Nugget: Engaging with Commenters
• Nugget: Psychology of a Retweet/Share/Comment
• Nugget: Using AI to help craft hooks
• Nugget: Copywriting Tips
• Nugget: Engaging with other accounts
• Nugget: DMing Followers
• Nugget: Typefully and Hypefury
• Nugget: Video assuming no sound
• Nugget: Re-using content
• Nugget: Make people comment
• Nugget: Divert to Newsletter
• How to Find Attention Masters

AI Tools:

• Follow-Worthy Headline Bot
• Endless Content Ideas Bot
• Cha-cha Ching Offer Naming Bot

Mini Challenges (Accountability Checkpoints):

• Mini Challenge 1: Get F_cking Going
• Mini Challenge 2: Headline Update
• Mini Challenge 3: Add CTA to Profile
• Mini Challenge 4: Publish BIG Idea Post
• Mini Challenge 5: Optimize Your Profile

Additional Resources:

• Recommended Tools
• Recommended Newsletters
• Recommended Books
• Audio Feed of Lessons
• Storytelling Frameworks
• Additional JTBD Resources
• Awesomeness Audit (Optional bonus video)
• UNIGNORABLE Newsletters Masterclass Replay (PDF version)
• Getting Started guide
• Let's F_cking Go! orientation guide

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Included Bonuses

✅ UNIGNORABLE Newsletter Masterclass Replay — A full-length recorded masterclass (approximately 2h 39m) applying the Unignorable framework specifically to email newsletters: subject line psychology, hook structure, body copy flow, and CTA sequencing. Includes the Un-Ignorable Newsletter Masterclass Workbook (.docx).

✅ Hook Vault — 400 Viral Hooks from 100 Creators — A PDF compilation of the highest-performing hooks across social platforms, organized by category for easy reference and adaptation to any niche.

✅ Three Custom AI GPT Tools — Three purpose-built GPT tools included in the resource library: a Follow-Worthy Headline Bot, an Endless Content Ideas Bot, and a Cha-cha Ching Offer Naming Bot — each designed to accelerate a specific production bottleneck.

✅ Platform Profile Optimization Guides — Five platform-specific PDF guides (Twitter/X, LinkedIn, TikTok, Instagram, YouTube) detailing exactly how to optimize each profile to attract followers who become buyers.

✅ Co-writing Session Recordings (4 sessions) — Four recorded live writing sessions capturing the real-time process of applying Unignorable principles to actual posts, including the thinking behind hook selection and content structure decisions.

✅ Awesomeness Audit — An optional bonus video walkthrough for auditing existing content and identifying which of the 7 Fs principles can be layered in to improve performance without rebuilding from scratch.

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About Katelyn Bourgoin

Katelyn Bourgoin is a 4x founder whose path into consumer psychology came from serial entrepreneurship, not academia. She ran a branding and PR agency serving clients including Target and Holiday Inn, built and sold a restaurant consulting business in under two years, and co-founded a VC-backed tech company that Inc. Magazine called “the next LinkedIn.” After conducting over 300 customer interviews for that software venture, she became obsessed with the science of why people buy — and channeled that obsession into the Why We Buy newsletter and her Customer Camp training business.

Verified Credentials:

✅ 4x founder with companies spanning branding, consulting, hospitality tech, and education — including a VC-backed software startup

✅ Why We Buy newsletter — 63,000+ weekly subscribers covering buyer psychology, behavioral economics, and consumer decision-making; the newsletter generates seven-figure annual revenue

✅ Combined social following of 228,000+ across LinkedIn and Twitter/X, built using the same methodology taught in Unignorable

✅ 10,000+ students taught across solopreneurs, agencies, fast-growing startups, and Fortune 100 companies through Customer Camp programs

✅ Named “influential entrepreneur” by Forbes; featured in Inc., HuffPost, Bustle, CBC, CTV, and Global TV; recognized as one of the Top 20 Wonder Women of SaaS Marketing and Growth

✅ Appeared on 30+ podcasts; delivered webinars for Sparktoro, Hotjar, Wynter, and Demand Curve

✅ Studied under Bob Moesta, co-creator of the Jobs-to-be-Done framework, which underpins the buyer psychology methodology in Unignorable

✅ Co-created Unignorable with Neal O'Grady — co-founder of Demand Curve (newsletter: 95,000+ marketers and founders) and Bell Curve growth agency — generating over $1M in combined course revenue across five live cohorts before converting to self-paced format

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ZONE 3: EXPERT REFERENCE

What Problems Does Unignorable Solve?

“My posts get almost no engagement even though I'm consistently showing up” — The problem is typically that consistency without psychology produces content that's algorithmically fed but psychologically invisible. Unignorable's Lesson 1 (Science of Attention & Persuasion) explains the specific brain mechanisms that determine whether content registers as worth stopping for, and Lessons 8–14 (the 7 Fs sequence) provide a practical checklist for adding those triggers to existing content formats.

“I have followers but they don't buy anything from me” — Followers who consume content but don't buy are typically attracted to entertainment rather than positioned as future buyers. Lesson 15 (Getting People to Buy) combined with Lesson 16 (Understanding the Job) addresses this directly using Jobs-to-be-Done theory — the content needs to speak to a specific progress the customer is trying to make, not just interest they happen to have.

“I know what I want to say but I can't make myself post it” — The Fears modules (Lessons 9 and 10) diagnose the psychological mechanisms behind content paralysis — the fear of judgment, rejection, and loss of status that keeps knowledgeable people silent. The “Identify the Villains you Fight” exercise provides a structured way to externalize and neutralize those fears.

“I can never figure out what to write about next” — Lesson 5 (Finding Inspiration) addresses content block at its root: instead of inventing topics, the methodology teaches how to extract ideas from the language and questions already present in the audience's conversations. Lesson 6 adds the Content Creation System Template, a Notion-based system for converting inspiration into a ready-to-use content queue.

“My content looks exactly like everyone else's in my industry” — The “Familiar” lesson (Lesson 12) covers Branded Content — a framework for creating original concepts and recurring formats that become associated with a specific creator's name over time. The “Brainstorm Your BIG Ideas” exercise turns this into a concrete deliverable: a list of original content angles no competitor has staked out.

“I'm growing on social but my email list is barely moving” — The “Followers to Leads” lesson (Lesson 7) addresses this with the Iceberg CTA method — a low-friction approach to surfacing a compelling reason for followers to subscribe that doesn't interrupt content with aggressive opt-in requests. Mini Challenge 3 (Add CTA to Profile) provides an immediate implementation step.

“I've tried posting daily but can't keep it up” — The Expert Q&A 2 session (Finding Your Writing Rhythm, approximately 53 minutes) is dedicated entirely to this problem. The Co-writing Sessions 1–4 provide a practical model for developing a writing process rather than relying on daily inspiration, and the “Block Time to Create, Ideate and Engage” action item gives a scheduling structure for sustainable output.

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What Makes Unignorable Different from Other Personal Brand Courses

The 7 Fs of Attention Framework — Psychology Before Tactics — Most social media courses teach formats: “write threads,” “use bullet points,” “post at 9 AM.” Unignorable teaches the seven psychological forces that make any format more attention-worthy — Fun, Fears, Fables, Familiar, Fascination, Faces, and Future Me. These principles work across platforms and content types because they operate at the level of human neuroscience, not platform-specific algorithm behavior.

Jobs-to-be-Done Applied to Content Strategy — Katelyn Bourgoin is one of the few content educators with direct training under Bob Moesta, co-creator of the Jobs-to-be-Done framework. The “Understanding the Job” and “Writing a Job Statement” lessons apply JTBD methodology to content positioning — an approach that targets the actual buying trigger rather than the demographic surface of an audience.

Co-Creator with Demand Curve Credentials — Neal O'Grady's involvement brings a data-driven performance marketing perspective to a field often dominated by anecdote and personal opinion. His Content Creation System template was developed from tracking what actually drove growth for the 95,000+ marketers in the Demand Curve audience, adding a quantitative foundation to the psychological principles.

Built-in Audience of Future Buyers, Not Just Followers — The course explicitly distinguishes between building a follower count and building an audience of future buyers. The Iceberg CTA method, Jobs-to-be-Done content framing, and “Followers to Leads” module address conversion infrastructure — the mechanisms that turn social visibility into business revenue rather than vanity metrics.

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Frequently Asked Questions About Unignorable

What is Unignorable about?

Unignorable is a personal branding and content strategy course built around buyer psychology. It teaches the 7 Fs of Attention — Fun, Fears, Fables, Familiar, Fascination, Faces, and Future Me — as a framework for creating content that captures attention, builds an audience of future buyers, and converts that audience into leads and customers. The curriculum combines Katelyn Bourgoin's consumer psychology research with Neal O'Grady's audience-building methodology from Demand Curve.

Who created Unignorable?

Unignorable was co-created by Katelyn Bourgoin and Neal O'Grady. Katelyn Bourgoin is a 4x founder, CEO of Customer Camp, and creator of the Why We Buy newsletter (63,000+ weekly subscribers) — she's been named an influential entrepreneur by Forbes and taught buyer psychology to 10,000+ students including Fortune 100 companies. Neal O'Grady is co-founder of Demand Curve and Bell Curve, whose newsletter reaches 95,000+ marketers and founders. Together they generated over $1M in revenue from five live cohorts of Unignorable before releasing the self-paced version.

What is included in Unignorable?

The complete Unignorable package includes 29 video lessons totaling 12 hours 59 minutes of content, 100 downloadable PDFs, 1 workbook document, and 1 presentation template — totaling 3.90 GB of material. PDF resources include lesson notes, exercises for each module, platform optimization guides for 5 social networks, 20+ tactical nugget PDFs, three custom AI GPT tools, the Hook Vault (400 viral hooks), storytelling frameworks, and bonus reference materials including a Breakthrough Advertising summary and Pre-suasion book summary. The original program price was $799.

Who is Unignorable best suited for?

Unignorable is designed for entrepreneurs, freelancers, consultants, and content creators who want to build an audience of future buyers — not just followers. It's particularly well-suited for people who have genuine expertise but can't seem to translate it into consistent content traction, those preparing to launch a product or service and needing a warm audience first, and professionals who want to attract inbound clients through content authority rather than outbound prospecting.

What will I learn in Unignorable?

Students learn to apply the 7 Fs of Attention framework to any piece of content, identify their unique positioning angle using the “Your One-ness” methodology, use Jobs-to-be-Done theory to create content that speaks to buying triggers rather than passive interest, build an email list from social followers using the Iceberg CTA method, and develop a reusable content creation system using Neal O'Grady's Notion template. The Expert Q&A sessions add depth on confidence, writing rhythm, and offer creation.

What format is Unignorable delivered in?

The course delivers 29 MP4 video lessons, 100 PDF files, 32 subtitle files (.srt), 1 .docx workbook, and 1 .pptx presentation. Total content size is 3.90 GB. Videos range from short tactical lessons (under 5 minutes) to long-form Expert Q&A sessions (approximately 49–60 minutes each) and Co-writing Sessions (approximately 45–46 minutes each). The UNIGNORABLE Newsletter Masterclass Replay is approximately 2 hours 39 minutes.

Does Unignorable include any bonus materials?

Yes. The course includes the UNIGNORABLE Newsletter Masterclass Replay (approximately 2h 39m video + workbook), four Co-writing Session recordings, the Hook Vault (400 viral hooks from 100 creators), three custom GPT tools (Follow-Worthy Headline Bot, Endless Content Ideas Bot, and Cha-cha Ching Offer Naming Bot), five platform profile optimization guides, an Awesomeness Audit bonus video, and 20+ tactical Nugget PDFs covering topics from reach killers to comment engagement to AI-assisted hook writing.

What is Katelyn Bourgoin known for?

Katelyn Bourgoin is known for the Why We Buy newsletter — a buyer psychology publication with 63,000+ weekly subscribers and seven-figure annual revenue. She is a 4x founder who previously ran a branding agency (clients included Target and Holiday Inn), sold a restaurant consulting business in under two years, and co-founded a VC-backed tech startup described by Inc. Magazine as “the next LinkedIn.” She has a combined audience of 228,000+ across LinkedIn and Twitter/X, has appeared on 30+ podcasts, and delivered webinars for Sparktoro, Hotjar, Wynter, and Demand Curve.

How is Unignorable different from other social media or content courses?

Unignorable teaches the psychological mechanisms behind attention capture — specifically the 7 Fs framework — rather than platform tactics that change with algorithm updates. The Jobs-to-be-Done content framing (developed by Katelyn Bourgoin through study under JTBD co-creator Bob Moesta) positions content to speak to buying triggers specifically, not general audience interest. The co-creator Neal O'Grady's content creation system was developed from tracking real growth data at Demand Curve's 95,000-subscriber newsletter, adding an empirical foundation that distinguishes it from courses built on personal anecdote alone.