ZONE 1: QUICK DECISION

Mindset Program by Martell Coaching (Dan Martell)

What This Course Delivers

The Mindset Program by Martell Coaching is a comprehensive video-based mindset training by Dan Martell — serial entrepreneur, Wall Street Journal bestselling author of Buy Back Your Time, and founder of SaaS Academy, the largest B2B SaaS coaching business in the world. The program combines a 6-part foundational Achievement Roadmap course with an extensive library of standalone mindset training videos and 12 live group coaching call recordings, covering topics from manifestation and antifragility to identity shifts, relationship design, and deep focus. The original program price is $600.

Course Contents at a Glance

🎬 76 Video Lessons — 29h 29m 47s of total runtime

📺 14 Subtitle Files — Included for key sessions

💾 Total Download: 23.07 GB

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ZONE 2: DEEP DIVE

What You Will Master in the Mindset Program by Martell Coaching

✅ Apply the Achievement Roadmap System — Dan Martell's 5-step goal-setting framework developed from lessons learned in rehab, designed to build accountability and create compounding behavioral growth

✅ Understand and apply the 4 C's of Miracles framework, which Martell uses with private coaching clients to align belief, courage, commitment, and community toward a specific outcome

✅ Use the CSI technique to reprogram your mind — a neuro-linguistic repatterning method for replacing self-limiting thought loops with identity-consistent actions

✅ Develop antifragility as a core operating principle, building systems that strengthen under pressure rather than collapsing from setbacks

✅ Navigate the Manifesting: Neuroscience vs. Mysticism framework to separate evidence-based mental conditioning from wishful thinking, and apply the neuroscience-backed model to real goals

✅ Practice Sensory Acuity — the awareness skill Martell describes as costing him $350,000 to learn — to read social environments and make faster, higher-quality decisions

✅ Design and execute a Pre-Loaded Year — Martell's annual planning process for scheduling key results before the year starts rather than reacting to it as it unfolds

✅ Apply The Five Question Friend Filter to audit your inner circle, separating energy-draining relationships from those that drive growth

✅ Move from How/What thinking to Why/Who thinking — a core mental shift Martell teaches to exit the execution trap and operate at the level of vision and leadership

✅ Engage with 12 live group mindset coaching call recordings where Martell works through real challenges with real clients, demonstrating applied mindset tools in context

Who Is the Mindset Program Designed For?

• The High-Income Earner Stuck in Their Own Head — Revenue is growing but confidence, clarity, or consistency are not. The Achievement Roadmap's structured 5-step framework provides an external scaffolding for internal change, replacing vague self-improvement intentions with a trackable system.

• The Entrepreneur Rebuilding After a Setback — A failed launch, lost client, or broken partnership has dented momentum. Sessions like “Allow Yourself to Fail,” “Fail Forward,” and “Don't Let a Deficit Become a Liability” directly address recovery from business failures without toxic positivity.

• The SaaS Founder or Business Owner Who Has Read the Books but Hasn't Changed — You've consumed Atomic Habits, The Power of Now, and Think and Grow Rich, but the behavior hasn't shifted. This program applies mindset principles inside a business context with weekly accountability rhythms.

• The Operator Drowning in Execution Mode — You're doing everything yourself and can't seem to delegate. The “Move from the How/What to the Why/Who” session and “Deep Focus Mastery — Time Management” sessions translate mindset shifts directly into operational change.

• The Person Who Dismisses “Manifestation” as Pseudoscience — The “Manifesting: Neuroscience vs. Mysticism” session addresses this tension head-on, separating evidence-based mental conditioning from mystical claims and presenting a framework grounded in cognitive science.

• The Professional Whose Relationships Are Limiting Their Growth — Sessions including “Creating Space from Friends, Family, Mentors,” “Your Core Crew,” and “Vibe Attracts Your Tribe” provide a structured approach to relationship auditing that goes beyond generic advice about surrounding yourself with positive people.

Full Curriculum Breakdown

Part 1: The Achievement Roadmap System (6-Lesson Foundational Course)

The structured entry point of the program. These six sessions lay the operating system before the broader library of mindset content. Martell's Achievement Roadmap is a 5-step goal-setting system he developed through years of personal and professional recovery, refined through coaching over 3,000 SaaS founders and entrepreneurs.

• Lesson 1: Introduction to Achievement Roadmap System
• Lesson 2: Achievement Roadmap — Step 1
• Lesson 3: Achievement Roadmap — Step 2
• Lesson 4: Achievement Roadmap — Step 3
• Lesson 5: Achievement Roadmap — Step 4
• Lesson 6: Achievement Roadmap — Step 5

Part 2: Core Mindset Training Library (50+ Standalone Sessions)

Each session tackles a specific mindset principle with practical application. Sessions are designed to be consumed individually or sequenced — most run between 10 and 25 minutes, with several extended sessions exceeding 45 minutes.

Identity and Self-Programming

• 4 Questions to Guide Your Mindset
• Become the Person
• CSI to Reprogram Your Mind
• Programming Your Mind (November 2, 2025)
• Quit Lying to Yourself
• Words of a Winner
• Your Soul Is Like an Acorn

Goals, Vision, and Manifestation

• Desire — Vision Board
• Goal Setting from Inspiration Not Desperation
• Manifesting Anything — The Essence, Fears and Inspirations
• Manifesting: Neuroscience vs. Mysticism
• Pre-Loaded Year
• The Principles of Creation
• Thought Particles for Manifesting
• Vision Is the Fuel

Mindset Frameworks and Mental Models

• 4 C's of Miracles
• Antifragility
• The Dualities
• Using Dualities to Achieve Your Dreams (August 4, 2025)
• Move from the How/What to the Why/Who
• Punch Yourself in the Thought
• Radical Acceptance
• Sensory Acuity (cost me $350K to learn this)
• The Principles of Creation

Resilience, Discipline, and Execution

• Allow Yourself to Fail
• Breaking Through a Plateau (July 7, 2025)
• Build Your Imagination Muscle
• Courage Is the Way (May 26, 2025)
• Deep Focus Mastery — Time Management
• Do Hard Things
• Don't Let a Deficit Become a Liability (June 24, 2025)
• Fail Forward
• Long-Term Discipline
• Obsession Required
• Procrastination Isn't Laziness (September 1, 2025)
• Transforming Challenges into Opportunities for Growth

Relationships, Energy, and Environment

• 5 Days in the Woods, No Devices
• Bring Me Winners
• Choosing Your Enemies
• Clean Up the Past
• Comparison Is the Thief of Joy (September 15, 2025)
• Creating Space from Friends, Family, Mentors
• Dealing with Pissed Off People
• Dealing with the Cloud
• Only Relationships Can Make You Rich
• Resetting Your Energy to Attract
• The Five Question Friend Filter (June 9, 2025)
• The Power of Believing in Others
• The Power of Purpose (July 21, 2025)
• Vibe Attracts Your Tribe
• Your Core Crew

Purpose, Giving, and the Bigger Picture

• Public Declaration (two sessions)
• The Art of Letting Go (October 13, 2025)
• You Need to Give to Get

Part 3: Live Mindset Coaching Calls (12 Recorded Group Sessions)

Twelve live group coaching call recordings from 2025, each running approximately 55–65 minutes, where Martell works through mindset challenges in real time with program participants. These sessions demonstrate applied use of the program's frameworks in response to real business and life situations.

• Live Mindset Call — May 20, 2025
• Live Mindset Call — June 3, 2025
• Live Mindset Call — June 17, 2025
• Live Mindset Call — July 1, 2025
• Live Mindset Call — July 15, 2025
• Live Mindset Call — August 1, 2025
• Live Mindset Call — August 26, 2025
• Live Mindset Call — September 9, 2025
• Live Mindset Call — September 24, 2025
• Live Mindset Call — October 8, 2025
• Live Mindset Call — October 22, 2025
• Live Mindset Call — November 19, 2025

Included Bonuses

✅ First 5 AI Automation Systems for Your Business — A full coaching call recording from Dan Martell's AI Profit Boardroom, covering five specific AI automation systems for business operations. Delivered as an MP4 video with accompanying subtitle file.

About Dan Martell

Dan Martell grew up in New Brunswick, Canada, and entered a group home for troubled youth at 12. At 16, following a high-speed police chase, a crash, and a six-month jail sentence, Martell ended up in Portage, a therapeutic facility for teenage addicts in New Brunswick. There he discovered programming through a Java book found in a maintenance cabin, and began teaching himself to code on a 486 terminal. That pivot became the foundation of a career that would eventually make him one of the most recognized business coaches in the world.

From 1999 to 2003, Martell built and shut down several small ventures. At 24, he founded Spheric Technologies, an enterprise consulting firm he sold at 29 for more than eight figures. He then founded Flowtown (acquired by Demandforce in 2012) and Clarity.fm (raised $1.6M in funding in 21 days). In 2015, he founded SaaS Academy, which has grown into the largest B2B SaaS coaching business in the world, with over 3,000 client companies coached to date.

Verified Credentials:

✅ Founder of SaaS Academy — the world's largest coaching program for B2B SaaS founders, with 3,000+ clients including ClickFunnels, Proposify, and Carrot

✅ Author of Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire (Portfolio/Penguin, 2023) — a Wall Street Journal bestseller

✅ Angel investor in 60+ startups, including Intercom, Hootsuite, Udemy, GetAround, and Unbounce

✅ Exited three companies, including the eight-figure sale of Spheric Technologies

✅ Host of The Martell Method podcast (formerly the SaaS Academy podcast), covering entrepreneurship, mindset, and scaling

✅ Writes for Inc. and has been featured across entrepreneurship media for his coaching frameworks and personal recovery story

✅ The Mindset Program is delivered through martellmethod.com, Martell's dedicated personal development and coaching platform separate from SaaS Academy

ZONE 3: EXPERT REFERENCE

What Problems Does the Mindset Program by Martell Coaching Solve?

“I set the same goals every year and never follow through on them” — The 6-part Achievement Roadmap System replaces annual goal-setting rituals with a 5-step behavioral architecture. Unlike typical vision-boarding exercises, the system builds accountability structures and “growth-stacking” behaviors — small, compounding actions tied to identity rather than willpower.

“I know what I should do, but I still procrastinate and distract myself” — The session “Procrastination Isn't Laziness” reframes avoidance behavior as a signal rather than a character flaw, and connects it to the identity work in “Become the Person” and “CSI to Reprogram Your Mind.” The combination provides a diagnostic and a remedy in the same library.

“My mindset work feels disconnected from my actual business results” — Every session in the program uses business scenarios as the primary context. Martell consistently grounds concepts like antifragility, sensory acuity, and radical acceptance in operational situations — a fundraising failure, a lost client, a team conflict — rather than abstract self-help language.

“I've tried to fix my inner circle but don't know where to start” — The program contains multiple sessions specifically on this: “The Five Question Friend Filter,” “Your Core Crew,” “Choosing Your Enemies,” “Creating Space from Friends, Family, Mentors,” and “Vibe Attracts Your Tribe.” Together these form a full framework for relationship auditing and redesign.

“I'm skeptical of manifestation but struggling with mental blocks” — The “Manifesting: Neuroscience vs. Mysticism” session is specifically structured to address this divide. Martell separates cognitive science-backed approaches to belief formation from mystical claims, giving skeptics a usable framework without requiring suspension of analytical thinking.

“I've had a major failure and can't seem to reset my energy or confidence” — Sessions including “Allow Yourself to Fail,” “Fail Forward,” “Don't Let a Deficit Become a Liability,” “Clean Up the Past,” and “Radical Acceptance” form a recovery arc directly applicable to post-failure periods. The 12 live coaching call recordings also document Martell coaching clients through real setbacks in real time.

What Makes the Mindset Program Different from Other Business Mindset Courses

Practitioner-Taught Frameworks, Not Aggregated Wisdom — The frameworks in this program — the Achievement Roadmap, the 4 C's of Miracles, the Five Question Friend Filter, Sensory Acuity — are frameworks Dan Martell built through his own recovery, failed startups, successful exits, and decade-plus of coaching. They are not repacked summaries of existing productivity or mindset literature.

Business Context as the Primary Lens — Unlike general mindset programs that use business as one of many application areas, every session in this program is anchored in entrepreneurship and operator-level decision-making. The target audience is not someone seeking personal growth in general — it is someone running or growing a business and experiencing the specific psychological friction that comes with it.

Live Coaching Recordings Included — The 12 live group mindset call recordings (each approximately one hour) are a format most competing programs do not include. They show the frameworks being applied to real-time problems raised by real participants, not just explained in controlled settings.

Personal Credibility Through Adversity — Martell's authority on mindset is inseparable from his personal history: arrested at 16, six months in jail, drug rehabilitation, self-taught coding, multiple business failures before the exits. The program's tone and content reflect that history directly. Sessions like “5 Days in the Woods, No Devices,” “Do Hard Things,” and “Courage Is the Way” are not theoretical — they reference practices Martell applies in his own life.

Frequently Asked Questions About the Mindset Program by Martell Coaching

What is the Mindset Program by Martell Coaching about?

The Mindset Program by Martell Coaching is a video-based personal development program built specifically for entrepreneurs and business operators. It combines a 6-part foundational course called the Achievement Roadmap System with an extensive library of standalone mindset training sessions and 12 recorded live group coaching calls. Topics range from identity reprogramming and goal-setting to relationship design, antifragility, manifestation, and deep focus.

Who created the Mindset Program by Martell Coaching?

The program was created by Dan Martell, a Canadian entrepreneur who built and exited three companies (including Spheric Technologies for more than eight figures), founded SaaS Academy — the world's largest B2B SaaS coaching business with 3,000+ clients — and authored Buy Back Your Time, a Wall Street Journal bestseller published by Portfolio/Penguin in 2023. Martell is also an angel investor in 60+ startups including Intercom, Hootsuite, and Udemy.

What is included in the Mindset Program by Martell Coaching?

The program includes 76 video lessons totaling 29 hours and 29 minutes of content, amounting to 23.07 GB of material. This includes the 6-part Achievement Roadmap System, over 50 standalone mindset training sessions, 12 live group coaching call recordings from 2025 (each approximately one hour), and a bonus coaching call recording on AI automation systems from the AI Profit Boardroom. Subtitle files are included for a selection of sessions.

Who is the Mindset Program best suited for?

The program is best suited for entrepreneurs, SaaS founders, business owners, and operators who are experiencing psychological friction in their professional growth — specifically those dealing with recurring procrastination, goal-setting failure, post-setback recovery, relationship interference with performance, or difficulty transitioning from execution-mode thinking to vision-level thinking. It is not designed for general personal development audiences.

What will I learn in the Mindset Program by Martell Coaching?

Key learnings include: Martell's 5-step Achievement Roadmap for behavioral goal achievement; the 4 C's of Miracles framework; CSI mind reprogramming for replacing self-limiting patterns; the neuroscience-based approach to manifesting from the “Manifesting: Neuroscience vs. Mysticism” session; Sensory Acuity for reading environments and making faster decisions; the Five Question Friend Filter for relationship auditing; and antifragility principles applied to business setbacks.

What format is the Mindset Program delivered in?

The program is delivered entirely in video format — 76 video files in .ts and .mp4 formats, totaling 23.07 GB and 29 hours 29 minutes of runtime. Fourteen subtitle files in .vtt format are included for selected sessions. There are no downloadable PDF workbooks or audio-only files in the package.

Does the Mindset Program include any bonus materials?

Yes. The program includes a bonus coaching call recording titled “First 5 AI Automation Systems for Your Business” from Dan Martell's AI Profit Boardroom, delivered in MP4 format with an accompanying subtitle file. This session covers five specific AI automation systems applicable to business operations.

What is Dan Martell known for?

Dan Martell is primarily known as the founder of SaaS Academy — the world's largest coaching program for B2B SaaS founders — and as the author of Buy Back Your Time, a Wall Street Journal bestseller. He is also recognized for his personal background: a troubled youth in New Brunswick, Canada, who spent time in jail and drug rehabilitation before teaching himself to code and building a career as a serial entrepreneur and investor in companies including Intercom, Hootsuite, Udemy, and Unbounce.

How is the Mindset Program different from other mindset or business coaching courses?

The program is differentiated by three factors: its frameworks are proprietary to Martell's coaching practice rather than synthesized from existing self-help literature; its 12 live group coaching call recordings show the frameworks applied in real-time coaching contexts rather than just explained; and its content is grounded entirely in an entrepreneurship context, making it specific to the psychological challenges of running and scaling a business rather than personal development in general.