God Tier Ads Framework + Workshop Library by Ed Leake

What This Course Delivers

God Tier Ads Framework + Workshop Library is a comprehensive Google Ads training system by Ed Leake, a PPC expert with 14+ years of experience and over $500 million in managed ad spend. The program delivers the complete PPC Performance Framework with 400+ step checklists, detailed workshop audits for both lead generation and ecommerce accounts, and automation scripts designed to eliminate tedious manual work. Includes 57 video lessons, 127 PDF resources, 18 spreadsheets, and over 20 hours of content totaling 5.87 GB.

Course Contents at a Glance

🎬 57 Video Lessons — Over 21 hours of video content

📕 127 PDF Resources — Checklists, workbooks, templates, guides, and frameworks

📊 18 Spreadsheets — Templates for ad predictions, negative keywords, audience targeting, and more

📄 17 Documents — Scripts and automation tools for Google Ads

💾 Total Download: 5.87 GB

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What You Will Master in God Tier Ads Framework + Workshop Library

✅ Master the 400+ Step PPC Checklist — Navigate Ed Leake's comprehensive framework covering conversion tracking setup, attribution modeling, account structure, bidding strategies, and optimization processes for both proactive and reactive campaign management

✅ Implement Micro Conversion Tracking — Identify and configure micro conversions alongside macro conversions to feed Smart Bidding algorithms more data points, improving campaign performance even with limited conversion volume

✅ Diagnose and Scale Smart Bidding Campaigns — Learn Ed's methodology for troubleshooting underperforming Target CPA and Target ROAS campaigns, plus specific strategies for migrating from Maximize Conversions and scaling profitably

✅ Build Google Ads Accounts Using Wireframe Methodology — Structure accounts based on Ed's Account Structure Golden Ratios and critical thinking approach rather than following rigid templates, adapting to business model, budget, and conversion data availability

✅ Apply the Keyword Decision Matrix — Make data-driven decisions on which search terms to add as keywords, which to block as negatives, and which match types to use based on Ed's tested framework for search term report analysis

✅ Automate Tedious Tasks with Google Ads Scripts — Deploy Ed's Automation Vault scripts including impression-based auto negative keywords, trending search term reports, Revenue Maximizer tiering for Performance Max and Shopping, and N-gram search query mining

✅ Optimize Performance Max Campaigns — Follow Ed's six-part Performance Max framework covering campaign structures, conversion configurations, budget and bidding setups, asset creation, and the Performance Max Review Timeline for data-driven optimizations

✅ Master the 23 Pillars of Ad Copy — Write high-converting responsive search ads using Ed's systematic approach to ad copywriting, including the Ad Copy Playbook and automated methods for generating ads with ChatGPT scripts

✅ Conduct Real-World Account Audits — Learn from 17 workshop library videos showing Ed auditing actual client accounts across industries including B2B IT managed services, B2C financial services, mortgages and loans, ecommerce stores, and lead generation businesses

✅ Set Up Enhanced Conversion Tracking and Google Analytics 4 — Implement GA4 ecommerce tracking, enhanced conversions, call conversion tracking, consent mode, and server-side tagging for accurate performance measurement

Who Is God Tier Ads Framework + Workshop Library Designed For?

• The Frustrated Agency Owner — You're managing 10-20 client Google Ads accounts but struggle with inconsistent results and client churn. Some accounts perform well while others underperform, and you can't pinpoint why. The 400+ step checklist provides a standardized process for every account, ensuring your team delivers consistent results while the workshop library videos show you how to diagnose and fix the most common performance issues across different business models.

• The Self-Taught PPC Freelancer — You've been running Google Ads campaigns for 1-3 years by following YouTube tutorials and Google's recommendations, but you hit a ceiling around $50K-$100K monthly ad spend and can't scale further without performance degrading. Ed's PPC Performance Framework gives you the diagnostic tools and scaling methodologies that separate professionals from beginners, including the Budget Optimization Game Plan and Smart Bidding scaling strategies tested across hundreds of accounts.

• The Business Owner Managing In-House Campaigns — You're spending $5K-$20K monthly on Google Ads but suspect you're wasting money on poor account structure, wrong bidding strategies, or conversion tracking issues. You've tried hiring agencies but don't trust them because you can't verify their work. The framework gives you the checklists to audit your own campaigns or hold agencies accountable, plus templates like the Google Ads Forecast Report to predict results before spending budget.

• The Junior PPC Specialist Seeking Expertise — You landed a PPC role 6-12 months ago and handle basic campaign management, but your manager expects you to make strategic recommendations and you don't have the experience to know what actually works. The workshop library shows you real accounts with real data and Ed's decision-making process, teaching you the “why” behind optimizations rather than just the “how.”

• The Ecommerce Store Owner Struggling with Shopping Campaigns — Your Shopping and Performance Max campaigns are spending budget but ROAS is inconsistent, and you don't understand how to optimize product feeds, structure campaigns, or when to split Smart Shopping into multiple campaigns. The Ecommerce Workshop Library includes seven detailed videos covering multi-product stores, single product DTC brands, Shopping feed optimization, and the Smart Ecommerce Mini-series with specific strategies for scaling target ROAS campaigns and leveraging GTIN data.

• The Lead Generation Business Drowning in Manual Work — You generate leads for local service businesses but spend hours each week reviewing search terms, adjusting bids, updating negative keyword lists, and creating ad copy variations. Ed's Automation Vault provides ready-to-deploy Google Ads scripts that handle impression-based negative keyword additions, trending search term monitoring, and automated reporting, freeing up 5-10 hours weekly for strategic work.

Full Curriculum Breakdown

Module 1: PPC Performance Framework

The comprehensive foundation covering every stage of Google Ads management from initial setup through scaling. This is the core training module containing over 120 lessons organized into Foundation, Attribution, Planning, Building, Optimization, and supporting modules.

1. Foundation

• When & Why to use Micro Conversions
• Quick Reference – Micro Conversions
• Identify & Apply Micro Conversions
• Micro Conversion & Segmentation Sheet
• Google Ads Audit Template
• Consent Mode for Google Ads
• Call Conversion Tracking
• Conversion Tag Audit
• Getting Started with Enhanced Conversions
• GTM Website Form Tracking
• 📕 Resources: 13 PDFs including micro conversion worksheets, audit templates, and conversion tracking guides

2. Attribution

• Picking the Right Attribution Model
• Is Last-click Attribution Okay
• Attribution Model Cheat Sheet
• 📕 Resources: 2 PDFs including attribution decision frameworks

3. Planning

• Account Structure Dogma
• Wireframes: Build Accounts For Better Results
• How to Approach Budget & KPI
• Bidding Strategy Foundation
• Ad Predictions Sheet
• Ad Predictions (Google Sheets version)
• Negative Keyword List Categories
• Competitor Ad Reconnaissance (with template)
• Critical Thinking for Account Structure
• How I Predict Google Ads Results (with $0 Ad spend)
• Q&A: Account structure and match types
• Q&A: How Many RSAs Per Ad Group
• Account Structure Build 2023
• Content Suitability
• Performance Max Pros & Cons
• Responsive Search Ad Optimisation
• 📕 Resources: 12 PDFs plus 3 Excel templates including Ed's Ad Recon Template, Negative Keyword List Categories, and Google Ad Predictions spreadsheet

4. Building

• Account Structure Golden Ratios
• Keyword Match Type Methodology & Cheat Sheet
• 142 Callout extension examples
• Placement exclusions for kids channels
• Audience Targeting List
• Basic: Landing Page Checklist
• Jonah's Landing Page Research Checklist
• Landing Page Optimisation Tips & Tricks
• Q&A How to safely split campaigns
• Account Structure Questions and Answers
• Ad Extensions Become Assets
• Bidding Strategy Cheat Sheet
• 📕 Resources: 10 PDFs plus 5 Excel templates including Clix Marketing Kids YouTube Channels to Exclude, Audience Targeting List, Callout examples, Countries/States/Counties/Cities database, and Landing Page Checklist

5. Optimisation

• Avoid Under & Over Optimisation
• Month 1 to 2 of Your New Campaign
• The Keyword Decision Matrix
• Search Term Report Rules
• Migrate Away from Maximise Conversions
• Budget Optimisation Game Plan
• Auto-apply Recommendations
• Ad Reading Comprehension Hack
• Looker Studio Reporting Dashboard for Clients
• Proactive vs Reactive Management Processes
• Budget Won't Spend
• Easy-mode broad match test
• How to Scale Smart Bidding
• Week 1 of a New Campaign or Account
• Weekly Optimisation Routine Example
• Real Scenario: Budget less than tCPA
• Real Scenario: diagnose poor tCPA performance
• Working with Negative Keywords
• Shopping Campaign Structure
• Shopping Feed Optimisation Workshop
• 📕 Resources: 15 PDFs including optimization checklists, scaling frameworks, and budget management guides

Automation Vault

A collection of 32 ready-to-deploy Google Ads scripts for automating repetitive optimization tasks.

• How to install and use scripts
• Impression Based Auto Negative Keywords
• Revenue Maximiser Tiering Script for PMax and Shopping
• Ultimate Performance Max Insight Report
• Word Count Analysis for Shopping Item Titles
• Automated Manual Keyword Bidding
• Google Ads Forecast Report
• Make Exact Match Exact
• Performance Max Trending Search Categories
• Search Query Mining ngram report
• Report Trending Search Terms – Daily
• Report Trending Search Terms with Comparison
• Ad Create Date script
• Audience bid mapper
• Auto negative adder
• Automatic RSA Adder
• Close Variants Report
• Duplicate keyword checker
• Keywords to negative list
• Link Checker
• Low Quality Score Alert
• N-Gram Corrected Script
• PMax search trends
• Quality Score Analysis Report
• Search Partner Performance
• 📕 Resources: 12 PDFs documenting each script plus 17 text files with complete script code ready to copy and paste into Google Ads

Google Analytics 4

• Server-side Tagging Pros & Cons
• UA vs GA4 Metrics Cheat Sheet
• Comparing Metrics UA vs GA4
• Custom Audiences in GA4
• Ecom Tracking GA4 For Shopify
• GA4 Configuration and Setup
• GA4 Ecommerce Tracking – Part 1: Tag Configuration
• GA4 Ecommerce Tracking – Part 2: Ecommerce Events
• GTM Server-side Conversion Tracking
• 📕 Resources: 9 PDFs plus 4 Excel templates including Audit Template, Micro Conversion & Segmentation sheet, Performance Framework spreadsheet, and UA vs GA4 Metrics comparison

Performance Max

• PMax Full Video Training
• PMax Review Timeline
• Introducing the Scripting Gurus & Automation Library
• PMax for Lead Gen Accounts is Optional
• Proactive vs Reactive Management Processes
• Quick Fire Questions with John Moran
• PMax Part 1: The Basics
• PMax Part 2: The Conversions
• PMax Part 3: The Campaign Structures
• PMax Part 4: Budgets & Bidding
• PMax Part 5: Setup Final Checks
• PMax Part 6: Optimisations
• 📕 Resources: 8 PDFs covering complete Performance Max setup and optimization methodology

Module 2: Lead Gen Workshop Library

Ten detailed video audits showing Ed analyzing real lead generation accounts across different industries, revealing his diagnostic process and specific recommendations.

• B2B IT Managed Services
• B2C Financial
• B2C Windows & Doors
• Mortgages & Loans
• Single Campaign Account (more interesting than you might think)
• Lead Gen Dentists Audit
• B2C Car Detailing
• B2C Travel Audit & Recommendations
• Competitor Ad Reconnaissance (with template)
• Ad Customisers (with useful examples)
• 📕 Resources: 8 PDFs with workshop notes and templates
• Duration: 8 hours 22 minutes

Module 3: Ecommerce Workshop Library

Seven video workshops demonstrating Ed's approach to ecommerce Google Ads including Shopping campaigns, product feed optimization, and seasonal strategies.

• Multi-product Store
• Single Product DTC
• Shopping Feed Optimisation for Ultimate ROI
• Luxury Clothing
• Shopping Campaign Structures
• Ecommerce – Seasonal Search
• Ecommerce – Seasonal Shopping
• 📕 Resources: 4 PDFs including Shopping Campaign Structure guide and Shopping Feed Optimisation Workshop materials
• Duration: 6 hours 32 minutes

Module 4: Smart Ecommerce Mini-series 2024

Nine focused lessons on Smart Shopping and Performance Max campaign strategies specifically for ecommerce businesses.

• Standard Shopping vs Performance Max
• Example Campaign Structure
• Post migration checks and what to expect
• Quick intro – start here!
• How and when to split Smart Shopping
• When is it safe to split campaigns
• Use target ROAS and daily budget to scale
• When to use a Target ROAS
• How to take advantage of GTIN
• 📕 Resources: 9 PDFs with ecommerce scaling strategies
• Duration: 56 minutes

Module 5: 23 Pillars of Ad Copy

Ed's systematic framework for writing high-converting responsive search ads with automation templates.

• Automate Your Responsive Search Ads with this ChatGPT Script
• Basic: Automating Your Ad Copy with A.I.
• 23 Pillars – Ad Copy Playbook
• Ad Copywriting Cheat Sheet
• Ad Copy Agent for GTA 2025
• 📕 Resources: 4 PDFs including the complete 23 Pillars Playbook and Claude Ad Agent script
• Duration: 24 minutes

Module 6: Ultimate Landing Page Checklist

Comprehensive checklist for optimizing landing pages to improve Google Ads conversion rates.

• God Tier Landing Page Optimisation Checklist (Excel template)
• 📕 Resources: 1 PDF guide plus downloadable Excel checklist template

Module 7: Overseer's Dashboard for Google Ads

Introduction to Ed's Google Ads reporting dashboard tool with setup instructions and lifetime discount offer.

• We update the dashboard, again
• 50% OFF, For Life!
• 📕 Resources: 2 PDFs with dashboard access information
• Duration: 5 minutes

Bonus Resources

• RSA Templates by Ed Leake (Excel)
• Ad Recon Template (Excel)
• Private Support Group access information
• 📕 Resources: Additional templates and community access documentation

Included Bonuses

✅ 400+ Step Master Checklist (Excel) — The complete PPC Performance Framework organized as an interactive Excel workbook tracking every task from foundation setup through advanced optimization, serving as both learning path and ongoing account management tool

✅ Google Ads Scripts Library — 32 automation scripts with complete documentation including impression-based auto negatives, trending search term reports, Revenue Maximizer tiering for Shopping/PMax, N-gram search query analysis, and Quality Score reporting

✅ Private Support Group Access — Membership information for Ed's private community where students can ask questions and get feedback on their specific Google Ads accounts

✅ Excel Template Collection — 18 ready-to-use spreadsheets including Google Ads Forecast Report, Negative Keyword List Categories, Audience Targeting List, Ad Predictions calculator, Landing Page Checklist, and micro conversion segmentation sheets

✅ Ad Copy Automation Tools — ChatGPT and Claude AI scripts for generating responsive search ad variations based on the 23 Pillars framework

✅ Overseer's Dashboard Lifetime Discount — 50% off lifetime subscription to Ed's Google Ads reporting dashboard tool

About Ed Leake

Ed Leake is a PPC specialist with over 14 years of hands-on Google Ads experience spanning more than $500 million in managed ad spend across hundreds of industries and verticals worldwide. He founded and ran Midas Media, a UK-based specialist PPC agency operating on a results-based payment model for over 13 years, which he scaled to seven figures and sold in January 2025.

Verified Credentials:

✅ Voted 5th Most Influential PPC Expert in 2024 — Recognized among the world's top PPC authorities

✅ Over $500 Million in Managed Ad Spend — Direct experience managing campaigns across hundreds of different business models, industries, and verticals worldwide

✅ 7-Figure Agency Built and Sold — Founded Midas Media in the early 2010s, scaled it to seven figures using a results-based pricing model, and successfully exited in January 2025

✅ Featured by Major Media Outlets — Published on BBC, NBC News, HubSpot, Shopify, Search Engine Journal, Ahrefs blog, and Data Feed Watch

✅ AdEvolver Founder — Acquired Adboozter and founded AdEvolver, a Google Ads automation tool, in 2019

✅ Named PPC Hero Rising Star — Recognized as one of the “top 5 rising stars” in PPC Hero's annual edition and one of the top 25 industry experts of 2016

✅ 7.5K YouTube Subscribers — Maintains active YouTube channel sharing Google Ads strategies, with 14.7K LinkedIn followers and 28.8K followers on X (formerly Twitter)

✅ Over 30,000 Hours Framework Development — Built the God Tier Ads framework over years of testing and refinement across diverse client accounts, launched publicly in December 2020

Ed's teaching approach emphasizes critical thinking over rigid templates, real-world problem-solving over theoretical concepts, and systematic processes over guesswork. His agency clients averaged 9.5x return on investment, and he continues to actively consult on Google Ads accounts while maintaining and expanding the God Tier Ads framework with monthly updates.

What Problems Does God Tier Ads Framework + Workshop Library Solve?

“My Google Ads campaigns spend budget but conversions are inconsistent week to week and I can't figure out why performance keeps fluctuating” — The PPC Performance Framework includes Ed's Proactive vs Reactive Management Processes checklist which systematically walks through diagnostics for performance fluctuations, separating algorithm learning phases from actual problems. The Budget Optimization Game Plan specifically addresses budget-constrained campaigns, while the Weekly Optimization Routine video demonstrates Ed's exact process for reviewing accounts to catch issues before they compound.

“I've been running Google Ads for 2 years but hit a ceiling around $30K monthly spend and can't scale without CPA increasing or ROAS dropping” — Module 5's Optimisation section includes Ed's How to Scale Smart Bidding framework teaching the difference between vertical scaling (budget increases) and horizontal scaling (campaign/ad group expansion), plus the specific triggers indicating when an account is ready to scale. The Real Scenario videos demonstrate diagnosing poor tCPA performance and resolving budget-won't-spend issues that block scaling.

“My Smart Bidding campaigns using Target CPA or Target ROAS are spending budget but not hitting targets and Google just says ‘wait for more data'” — The framework's Bidding Strategy Foundation and Migrate Away from Maximise Conversions modules teach Ed's diagnostic approach for troubleshooting Smart Bidding, including how to interpret the Auction Insights report, when to adjust targets vs. when to fix conversion tracking, and specific scenarios where Smart Bidding fails regardless of data volume. The workshop library includes multiple real accounts where Ed diagnoses and fixes Smart Bidding problems.

“I waste 5-10 hours weekly on tedious Google Ads tasks like reviewing search terms, checking for duplicate keywords, monitoring Quality Scores, and creating reports” — The Automation Vault provides 32 ready-to-deploy Google Ads scripts handling these tasks automatically. The Impression Based Auto Negative Keywords script identifies and adds negative keywords based on spend thresholds. The Trending Search Terms report surfaces new queries requiring attention. The N-gram search query mining script finds patterns across thousands of search terms. The Quality Score Analysis Report tracks QS changes over time. Each script includes video setup instructions.

“My Performance Max campaigns are black boxes and I have no idea how to optimize them beyond letting Google's algorithm run” — Ed's six-part Performance Max training (PMax Parts 1-6) demystifies PMax with specific frameworks for campaign structures, conversion configurations, budget and bidding setups, and the PMax Review Timeline showing exactly which metrics to check at 7 days, 14 days, 30 days, and 60 days. The Ultimate Performance Max Insight Report script extracts hidden data from PMax campaigns including search category performance. The Revenue Maximizer Tiering Script automates product segmentation for Shopping and PMax campaigns based on performance data.

“I've tried following other Google Ads courses but they teach outdated tactics from 2018-2020 that don't work with current algorithm changes” — God Tier Ads launched in December 2020 and receives monthly updates incorporating platform changes. The framework specifically addresses 2024-2025 realities including broad match with Smart Bidding, consent mode v2, GA4 migration, responsive search ads as the only Search ad format, and Performance Max replacing Smart Shopping. The Change Log PDF documents every update with dates and explanations.

“My ecommerce store's Shopping campaigns get impressions and clicks but ROAS is terrible and I don't know if the problem is my product feed, campaign structure, or bidding” — The Ecommerce Workshop Library includes a dedicated 1-hour video on Shopping Feed Optimisation for Ultimate ROI breaking down title optimization, image requirements, product categorization, and custom labels for segmentation. The Multi-product Store and Single Product DTC workshops show different structural approaches based on catalog size. The Word Count Analysis for Shopping Item Titles script identifies feed optimization opportunities. The Smart Ecommerce Mini-series covers when to split campaigns, how to use target ROAS with daily budgets to scale, and leveraging GTIN data.

What Makes God Tier Ads Framework + Workshop Library Different from Other Google Ads Courses

The 400+ Step PPC Checklist Framework — Rather than presenting Google Ads as a series of isolated tactics, Ed organizes the entire discipline into a comprehensive checklist spanning foundation (conversion tracking, attribution), planning (account structure, keyword research, competitor analysis), building (campaign setup, ad copy, extensions), optimization (search term management, bidding adjustments, budget allocation), and automation. This checklist serves as both a learning curriculum and an ongoing operational tool for managing accounts systematically rather than reactively.

Real Account Workshop Library with Actual Data — Most courses show demo accounts or theoretical examples. Ed's Workshop Library contains 17 detailed video audits of real client accounts across different industries (B2B IT services, financial services, mortgages, ecommerce, lead generation) where he analyzes actual campaign data, explains his diagnostic thought process, identifies specific problems, and recommends concrete solutions. These workshops teach decision-making frameworks rather than just button-clicking instructions.

Proactive vs Reactive Management Philosophy — The framework distinguishes between reactive management (responding to performance drops, fixing problems after they occur) and proactive management (systematic account reviews catching issues early, following optimization schedules regardless of current performance). Ed's approach emphasizes building repeatable processes and checklists that produce consistent results rather than relying on “expert intuition” or crisis-driven optimization.

Automation-First Mindset — Unlike courses that treat Google Ads scripts as an optional advanced topic, Ed's framework integrates automation throughout with a dedicated Automation Vault containing 32 production-ready scripts handling tasks like negative keyword management, search term monitoring, Performance Max insights extraction, product tiering for Shopping campaigns, and Quality Score tracking. Each script includes documentation and setup instructions, designed to free up time for strategic work.

Critical Thinking Over Templates — The Account Structure modules explicitly teach “Account Structure Dogma” to help students understand why rigid templates fail across different business models. Ed's Wireframes methodology and Account Structure Golden Ratios provide decision frameworks for building accounts based on business model, budget level, and conversion data volume rather than prescribing universal campaign structures that ignore context.

No Subscription Required, Lifetime Updates Included — God Tier Ads operates as a one-time purchase with free lifetime updates rather than a monthly subscription model. Ed has released major content updates every month since the December 2020 launch, with a detailed Change Log documenting additions. Students receive all future framework expansions, new workshop videos, updated scripts, and revised documentation without additional payments.

Frequently Asked Questions About God Tier Ads Framework + Workshop Library

What is God Tier Ads Framework + Workshop Library about?

God Tier Ads Framework + Workshop Library is a comprehensive Google Ads training system teaching the complete PPC management process from conversion tracking setup through campaign scaling. The core is Ed Leake's 400+ step PPC Performance Framework, supplemented by 17 workshop library videos showing real account audits across lead generation and ecommerce businesses, 32 automation scripts for eliminating tedious tasks, and specialized modules covering Performance Max, Google Analytics 4, ad copywriting, and landing page optimization.

Who created God Tier Ads Framework + Workshop Library?

Ed Leake created God Tier Ads based on over 14 years of PPC experience managing more than $500 million in ad spend. He founded and ran Midas Media, a UK-based specialist PPC agency for over 13 years before selling it in January 2025. Ed was voted the 5th Most Influential PPC Expert in 2024, named a PPC Hero Rising Star, and has been featured on BBC, NBC News, HubSpot, Shopify, Search Engine Journal, and Ahrefs. He founded AdEvolver (a Google Ads automation tool) in 2019 and launched God Tier Ads in December 2020.

What is included in God Tier Ads Framework + Workshop Library?

The program includes 57 video lessons totaling over 20 hours across seven main modules: PPC Performance Framework (120+ lessons covering foundation through optimization), Lead Gen Workshop Library (10 account audits, 8.4 hours), Ecommerce Workshop Library (7 workshops, 6.5 hours), Smart Ecommerce Mini-series (9 lessons, 56 minutes), 23 Pillars of Ad Copy (2 videos, 24 minutes), Ultimate Landing Page Checklist, and Overseer's Dashboard intro. Also includes 127 PDF resources, 18 Excel spreadsheet templates, 17 Google Ads script files, and private support group access information. Total download size is 5.87 GB.

Who is God Tier Ads Framework + Workshop Library best suited for?

The framework serves PPC freelancers and agency owners managing client accounts who need systematic processes for consistent results, business owners running in-house Google Ads campaigns between $5K-$50K monthly who want to optimize performance or audit agencies, junior PPC specialists seeking to develop strategic thinking beyond basic campaign management, ecommerce store owners struggling with Shopping campaign optimization and product feed setup, and lead generation businesses looking to automate repetitive optimization tasks while scaling campaign volume.

What will I learn in God Tier Ads Framework + Workshop Library?

You'll master Ed's 400+ step PPC checklist covering conversion tracking setup including micro conversions and enhanced conversions, attribution model selection, account structure using the Wireframes methodology and Golden Ratios, keyword research and the Keyword Decision Matrix for search term management, Smart Bidding diagnostics and scaling strategies, Performance Max campaign setup and optimization, responsive search ad copywriting using the 23 Pillars framework, Google Ads script deployment for automation, ecommerce Shopping feed optimization, landing page conversion rate optimization, and proactive vs. reactive account management processes. The workshop library teaches real-world diagnostic thinking through 17 actual account audits.

What format is God Tier Ads Framework + Workshop Library delivered in?

The program is delivered as downloadable video files (MP4 format) totaling over 20 hours across 57 lessons, 127 PDF documents containing frameworks, checklists, and guides, 18 Excel spreadsheet templates (.xlsx format) for tools like the Google Ads Forecast Report and Ad Predictions calculator, and 17 text files containing Google Ads script code ready to copy and paste. Total download size is 5.87 GB organized into seven main module folders plus a bonus resources folder.

Does God Tier Ads Framework + Workshop Library include any bonus materials?

Yes, bonuses include the 400+ Step Master Checklist as an interactive Excel workbook, the complete Automation Vault with 32 Google Ads scripts and documentation, 18 Excel template tools including the Google Ads Forecast Report and Negative Keyword List Categories organizer, ChatGPT and Claude AI scripts for automating ad copy generation based on the 23 Pillars framework, private support group membership access information, and a lifetime 50% discount offer for Ed's Overseer's Dashboard reporting tool.

What is Ed Leake known for?

Ed Leake is known for founding and scaling Midas Media (a results-based PPC agency) to seven figures over 13 years before selling it in January 2025, being voted the 5th Most Influential PPC Expert worldwide in 2024, managing over $500 million in Google Ads spend across hundreds of industries, founding AdEvolver Google Ads automation tool in 2019, creating the God Tier Ads framework launched in December 2020, being featured on major publications including BBC, NBC News, HubSpot, and Shopify, and maintaining a 9.5x average ROI for his agency clients. He has 7.5K YouTube subscribers, 14.7K LinkedIn followers, and was named a PPC Hero Rising Star and top 25 PPC expert in 2016.

How is God Tier Ads Framework + Workshop Library different from other Google Ads courses?

The framework emphasizes systematic processes over tactics through the 400+ step checklist that serves as both curriculum and operational tool, teaches diagnostic thinking through 17 real account audit videos rather than theoretical demos, integrates automation with 32 ready-to-deploy scripts rather than treating it as optional advanced content, focuses on critical thinking for account structure decisions rather than rigid templates, distinguishes proactive vs. reactive management philosophies, and operates as a one-time purchase with free lifetime updates rather than requiring ongoing subscriptions. Ed continues releasing monthly updates documented in the Change Log since the December 2020 launch.

Sources:

• Master Google Ads with Our 400+ Step Checklist & Framework | God Tier Ads
• Ed Leake, the guy who created God Tier Ads and other stuff besides
• Ed Leake – God Tier Ads | LinkedIn
• Interview with Ed Leake: The Mind Behind God Tier Ads – PPC News Feed
• Ed Leake – Midas Media
• Digital Marketing Masterclass: Ed Leake, Midas Media – Vuelio
• The HubSpot Agency Blog | Ed Leake