Financial Coach Academy 2025 by Kelsa Dickey

What This Course Delivers

Financial Coach Academy 2025 is a comprehensive financial coaching certification program by Kelsa Dickey, a former financial advisor who built her own 7-figure financial coaching business, Fiscal Fitness Phoenix. The program teaches aspiring financial coaches how to create, launch, and scale a profitable financial coaching business using proven frameworks and methodologies. Includes 164 video lessons, 252 PDFs, and 88 hours of content totaling 26.42 GB.

Course Contents at a Glance

🎬 164 Video Lessons — 88 hours 40 minutes

📕 252 PDF Resources — Workbooks, templates, guides

📊 40 Spreadsheet Templates — Client tracking, budgeting, business planning

📸 8 Images — Branding materials, graphics

🎵 4 Audio Files — Coaching concepts training

💾 Total Download: 26.42 GB

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What You Will Master in Financial Coach Academy 2025

✅ Build a Financial Coaching Program Using the 90-Day Client Journey Framework — Design a complete coaching program that delivers measurable results, including session structure, prep work, accountability systems, and client transformation tracking from initial discovery to program completion.

✅ Master the Plan Ahead Method Budgeting System — Learn Kelsa Dickey's signature budgeting methodology that helps clients move from reactive money management to proactive financial planning, with specialized templates for weekly, bi-weekly, credit card users, and business owners.

✅ Coach on the Four Key Roles of a Financial Coach — Embody the roles of educator, accountability partner, cheerleader, and mirror to guide clients through financial transformation using attribution phrasing and powerful coaching questions.

✅ Develop Corporate Wellness Programs for Workplace Financial Education — Create and sell financial coaching services to employers using capability briefing decks, needs discovery frameworks, and strategic debrief processes demonstrated through real case studies from government, healthcare, and manufacturing sectors.

✅ Create Client Onboarding Systems That Convert Discovery Sessions Into Paying Clients — Design first impressions through automated scheduling, questionnaires, prep work assignments, and follow-up sequences using tools like Acuity, JotForm, Google Forms, and client management systems.

✅ Coach Clients Through Financial Fundamentals Using Specialized Worksheets — Guide clients on debt payoff strategies, emergency savings, credit score improvement, net worth tracking, values-based budgeting, retirement planning, and the Legacy Drawer method for estate organization.

✅ Sell Financial Coaching Services With Integrity Using Objection-Handling Scripts — Bridge the gap between discovery sessions and enrollment using proven sales frameworks that address specific client objections while maintaining authentic, pressure-free conversations.

✅ Build Referral Networks With Financial Advisors and Complementary Professionals — Develop strategic referral partnerships through one-to-one meetings, networking follow-up systems, and co-marketing materials designed specifically for the financial services industry.

✅ Design Marketing Resources and Social Media Content That Attract Ideal Clients — Create flyers, website copy, social media profiles, and visual branding using Canva templates while implementing content planning frameworks that demonstrate expertise without salesy pitches.

✅ Establish Legal Protections and Business Structure for Financial Coaching — Navigate business entity selection, contracts, coaching agreements, privacy release forms, and professional boundary-setting to protect yourself from liability while serving clients effectively.

Who Is Financial Coach Academy 2025 Designed For?

• The Career-Transitioning Financial Professional — You spent years as a financial advisor, accountant, or CFP but felt constrained by sales quotas, product-pushing, or serving only high-net-worth clients. You want to help everyday people with cash flow, budgeting, and money mindset without managing their investments. Module 1's “Your Why Story” framework helps you articulate why coaching is different from advising, and the Plan Ahead Method gives you a concrete budgeting system that doesn't require securities licenses.

• The Money-Savvy Professional Ready to Build a Second Income Stream — You've mastered your own finances, friends constantly ask you for money advice, and you've wondered if you could turn this skill into a business. You have no formal financial training and worry about credentials or liability. Module 1 covers legal protections specific to coaching versus advising, and the Financial Coaching Toolkit's specialty areas teach you how to coach on fundamentals like debt, emergency funds, and credit scores using proven client worksheets.

• The Struggling Coach Who Can't Seem to Get Clients — You've been offering financial coaching for 6-12 months but only have 1-2 clients at a time and can't figure out how to fill your calendar. You're not sure if it's your program structure, your marketing, or your sales approach. Module 2's Client Journey Roadmap shows you exactly how to onboard clients systematically, while Module 5 breaks down referral relationship development with financial advisors who can send you consistent leads.

• The Corporate Trainer Looking to Diversify Into Financial Wellness — You deliver workplace training programs and see how financial stress affects employee productivity, but you don't have a structured financial wellness curriculum. The Corporate Wellness module provides the complete framework used by Fiscal Fitness Phoenix to land contracts with county governments, hospitals, and manufacturers, including capability briefs, financial stress assessments, and workshop building formulas.

• The Side-Hustling Service Provider Stuck at $2K-$3K Per Month — You're coaching clients sporadically but can't break through to consistent $5K+ months because you lack systems for discovery calls, client delivery, and enrollment. You spend too much time customizing everything for each client. Module 3's content creation framework and Module 2's beta client strategy teach you how to build repeatable delivery systems that scale beyond one-to-one customization.

Full Curriculum Breakdown

Module 1: Why Financial Coaching (4 hours 34 minutes)

This foundational module helps you clarify your business vision, define your ideal client, and establish legal protections before launching your financial coaching practice.

• Welcome to The Financial Coach Academy
• Why I Created The Financial Coach Academy
• How To Excel In The Financial Coach Academy
• Navigating Thinkific
• Module 1 Introduction: Why Financial Coaching?
• Lesson 1.1: Your Why Story
• Crafting Your Signature Story with Dr. Karen Dietz and Kelsa Dickey
• How Great Leaders Inspire Action (Simon Sinek)
• Lesson 1.2: Your Vision of Business Success and Your Title
• Lesson 1.3: Your Ideal Client
• Lesson 1.4: Your Business Name and Legal Protections
• Legally Protecting Yourself as a Financial Coach: Part 1
• Legally Protecting Yourself as a Financial Coach: Part 2
• Protecting Yourself as a Financial Coach Part 3: Contracts and Agreements
• 📕 Resources: Find Your Why, Story Structures That Inspire & Influence, The Golden Circle, Vision I Have For My Business, What Kind of Business Do I Want?, Dream Client Profile, Mind Mapping (Parts 2-3), Choosing a Business Name, Module 1 Rubric, Your 7 Signature Stories

Module 2: A Client's First Experience Working with You (14 hours 18 minutes)

Learn how to create powerful first impressions through onboarding systems, qualify potential clients effectively, and deliver discovery sessions that convert prospects into paying clients.

• Module 2 Introduction: A Client's First Experience Working with You
• Lesson 2.1: Creating First Impressions and Onboarding
• Tutorial: Using Acuity for Scheduling
• Tutorial: Staying Organized with Streak
• Tutorial: Staying Organized with Asana
• Tutorial: Staying Organized with Trello
• Lesson 2.2: Qualifying a Client
• Lesson 2.3: Delivering Your First Session
• Module 2 Example Discovery Session
• Tutorial: Using JotForm for Questionnaires
• Tutorial: Using Google Forms for Questionnaires
• Q and A with CPA Jessica Eichenburg (updated for 2018)
• Tutorial: Sharing Google Docs and Sheets with Your Clients
• Lesson 2.4: Working with Beta Clients
• Tutorial: Using Google Calendar with Acuity
• 📕 Resources: Client Journey Roadmap, Quick Audit Framework, Quick Audit Example, Quick Audit Note Taking Sheet, Quick Audit Emails, On Track Call Emails, Discovery Session Framework, Design Your Discovery Session, Discovery Session Agreement, Confirmation Email, Reminder Email, Questionnaire, Prep Work Spreadsheet, Slide Deck, Post-Session Emails, Feedback Form, Module 2 Rubric

Module 3: Building Long-term Relationships with Clients (7 hours 12 minutes)

Design your signature coaching program, create effective coaching content and exercises, establish professional boundaries, and build systems for client management.

• Module 3 Introduction: Building Long-term Relationships with Clients
• Lesson 3.1: Program Development and Design
• Client Journey Example
• Lesson 3.2: Effective Coaching and Content Creation
• Exercise Creation Tutorial
• How to Access Your Financial Coaching Concepts
• Lesson 3.3: Boundaries and Crucial Conversations
• Tutorial: Using JotForm to Send and Sign Coaching Agreements
• Tutorial: Using HelloSign to Send and Sign Coaching Agreements
• Tutorial: Using Google Forms to Send and Sign Coaching Agreements
• Lesson 3.4: Support Your Business with Systems
• 📕 Resources: Design Your Coaching Program, Four Key Roles of a Financial Coach, Client Exercise Ideation, The Ripple Effect, Coaching Program Flier, Money Skills Tracker, Content Creation Framework, Effective Coaching Questions, Identifying Your Three Values, Content Library Spreadsheet, Six Month Coaching Agreement, Welcome to Coaching Email, Coaching Session Emails, Client Income Tracker, Client Session Tracker, Testimonial Release Form, Module 3 Rubric
• 🎵 Financial Coach Academy Core Concepts (audio)

Module 4: Introducing The Plan Ahead Budgeting Method (49 minutes)

Learn Kelsa Dickey's signature budgeting methodology and how to train clients to use the Plan Ahead Method Budget for proactive financial management.

• Introducing The Plan Ahead Budgeting Method
• Client Training Video: Introduction to Your Plan Ahead Method Budget
• Client Training Video: How to Track Your Bill Pay Progress On Your Budget
• 📊 Plan Ahead Method Template (Excel)

Module 5: Selling with Integrity (3 hours 30 minutes)

Master the sales skills needed to convert discovery sessions into coaching enrollments while maintaining authenticity and addressing client objections effectively.

• Module 4 Introduction: Selling with Integrity
• Lesson 4.1: Bridging the Gap
• Lesson 4.2: The Mindset of Sales
• Lesson 4.3: Energy of Sales
• Lesson 4.4: Scripts and Objections
• FCA-only Q&A Session
• 📕 Resources: Script Sheet, Bridging the Gap, Mindset of Sales, Energy of Sales, Overcome Specific Objections, Scripts and Objections, Practicing Your Sales Skills, Module 4 Rubric, Module 5 Rubric

Module 6: Marketing and Client Acquisition (6 hours 49 minutes)

Build a complete marketing strategy through referral relationships, social media presence, website development, and professional marketing materials.

• Module 5: Introduction
• Lesson 5.1: Developing Referral Relationships
• Lesson 5.2: Rocking Your Social Media
• Social Media Success: Best Practices from Experienced Financial Coaches
• Lesson 5.3: Creating a Killer Website
• Lesson 5.4: Designing Marketing Resources
• Tech Tutorial: Using Canva for Graphic Design
• Kelsa Interviews Bill Luhrs: His Unique Process for Gamifying Prospects
• 📕 Resources: List of Networking Groups, Identify Your Ideal Referral Partners, Prepare for One-to-One Meetings, Follow Up After Networking, Plan Your Social Media Profile, Plan Your Social Media Content, Creating a Killer Website Slide Deck, Referral Partners/Financial Advisors Flier (Front & Back), Privacy Release Form, Webpage Examples

Financial Coaching Toolkit – Specialty Area 1: Embodying the Role of a Financial Coach (6 hours 55 minutes)

Master the foundational coaching skills including the four key roles of a financial coach, asking powerful questions, setting expectations, and wrapping up sessions effectively.

• Financial Coaching Toolkit Welcome Video
• 1.1: Embodying the Role of a Financial Coach
• 1.2: Four Key Roles of a Financial Coach
• 1.3: How to Ask the Best Questions
• 1.4: How to Be the Best Financial Coach
• 1.5: Setting Expectations
• 1.6: Establishing Initial Goals
• 1.7: How to Wrap Up a Coaching Session
• Toolkit Handout Template Tutorial
• DAY 3: Abundance Summit 2025 – Exponential Mastery
• 📕 Resources: Toolkit Workbook, Attribution Phrasing, Four Key Roles handout, How to Ask the Best Questions, How to Be the Best Financial Coach, Setting Expectations, Establishing Initial Goals, How to Wrap Up a Coaching Session, Toolkit Seal graphics

Financial Coaching Toolkit – Specialty Area 2: A 90-Day Financial Coaching Program That Delivers Results (8 hours 13 minutes)

Design and deliver a complete 90-day coaching program using the Client Journey Framework, demonstrating expertise through the Plan Ahead Method, and creating systems for client success.

• 2.1: A 90-Day Financial Coaching Program That Delivers Results
• 2.2: Coaching Begins Before the First Session
• 2.3: Demonstrating Your Expertise and Coaching with Confidence
• 2.4: From Here to There – Painting a Clear Picture of the Client's Financial Journey
• 2.5: Your Financial Crystal Ball – Introducing the Plan Ahead Method
• 2.5B: The Plan Ahead Method Demo Budget
• 2.6: Creating a System to Control the Chaos
• 2.6B: Client Tutorial – Open Ally Bank Accounts
• 2.6C: Expenses Tracker Tutorial
• 2.7: Taking Your Client From Financial Boredom to Financial Fulfillment
• 2.8: Uncovering the Client's Powerful Financial Purpose
• 2.9: Cultivating Financial Excitement and Momentum
• Toolkit Handout Template Tutorial
• 📕 Resources: Toolkit Workbook, Questionnaire Client Worksheet, Coaching Begins Before the First Session, Demonstrating Your Expertise, From Here to There Journey Map, Expense Organizer, Plan Ahead Method templates (Weekly, Bi-Weekly, Business), Saving With Intention, Whammy Starter Pack, Planning Ahead Strategy, Values Based Budgeting, Our Values Spreadsheet, Clarity on Your Purpose, Goal Setting worksheets (4 types), Expenses Tracker, Prep Worksheet

Financial Coaching Toolkit – Specialty Area 3: Coaching on the Fundamentals of Personal Finance (7 hours 6 minutes)

Learn how to coach clients through every essential personal finance topic using structured client worksheets and proven frameworks.

• 3.1: Coaching on the Fundamentals of Personal Finance
• 3.2: Coaching on Debt
• 3.3: Coaching on Emergency Budgets and Savings
• 3.4: Coaching on Credit Scores and Reporting
• 3.5: Coaching on Net Worth
• 3.6: Coaching on Financial Principles
• 3.7: Coaching on Planning Ahead Successfully
• 3.8: Coaching on Savings Rate
• 3.9: Coaching on Tithing or Any Other Expense
• 3.10: Coaching on Retirement
• Toolkit Handout Template Tutorial
• 📕 Resources: Toolkit Workbook, Debt Payoff Strategies, Debt Payoff Tracker, Debt Organizer Spreadsheet, Save for Emergencies, Credit Scores and Reporting guide, Net Worth Reflection Questions, Net Worth Worksheet & Spreadsheet, Financial Principles worksheets, Planning Ahead templates (15 types: Month-by-Month, Medical Expense, Subscription, Home Maintenance, Car Maintenance, Travel, Gift/Holiday, Wedding, New Baby, Home Reno/Flip, Groceries/Meal Planning, Meal Delivery Services), Savings Rate worksheets, Coaching on Tithing, Retirement planning (Redefining Retirement, Clarifying Your ‘Why of FI', Investing Quick Sheet, Legacy Drawer)

Financial Coaching Toolkit – Specialty Area 11: Coaching With The Plan Ahead Method (6 hours 16 minutes)

Deep dive into the Plan Ahead Method budgeting system with client tutorials, template selection guidance, and specialized training for credit card users and business owners.

• 11.1: Coaching With The Plan Ahead Method
• 11.2: Improving Client Results With the Plan Ahead Method Budget
• 11.3: Introducing Clients to the Plan Ahead Method Budget
• 11.4: Coaching Using the Plan Ahead Method Budget
• 11.5: Choosing the Best Plan Ahead Method Template for Your Clients
• 11.6A: Client Tutorial – Use Your Plan Ahead Method Budget
• 11.6B: Client Tutorial – Track Your Bill Pay Progress
• 11.6C: Client Tutorial – Update Your Budget in Three Phases
• 11.6D: Client Tutorial – Balance Purchases With Savings
• 11.6E: Client Tutorial – Balance Your Bank and Budget – Method 1
• 11.6F: Client Tutorial – Balance Your Bank and Budget – Method 2
• 11.6G: Client Tutorial – Do a Balance Adjustment
• 11.6H: Client Tutorial – Wrap Up a Month
• 11.6I: Client Tutorial – Extend Your Budget – Method 1
• 11.6J: Client Tutorial – Extend Your Budget – Method 2
• 11.7: Coaching the Plan Ahead Method With Credit Cards
• 11.8A: Client Tutorial – Use the Credit Card Box
• 11.8B: Client Tutorial – ‘Lock In' Your Budget
• 11.8C: Client Tutorial – Hide and Unhide Columns
• 11.8D: Client Tutorial – Let Google Sheets Do the Heavy Lifting
• 11.8E: Client Tutorial – Catch and Fix Common Entry Errors
• 11.8F: Client Tutorial – Correct Formatting Issues
• 11.8G: Client Tutorial – Extend Your Budget Into a New Year
• 11.9: Using the Plan Ahead Method to Control Business Cash Flow
• Toolkit Handout Template Tutorial
• 📕 Resources: Toolkit Workbook, Your Financial Crystal Ball, Prep Worksheet, Plan Ahead Method templates (Weekly, Bi-Weekly, Business Templates & Examples, Credit Card Templates), Planning Ahead Strategy, Planning Ahead Month-by-Month, Coaching Using the Plan Ahead Method Budget, Template Options

BONUS – Coaching Concepts (6 hours 1 minute)

Advanced coaching scenarios covering credit card coaching, uneven power dynamics, couples finances, business owner challenges, variable income, side hustles, caretaker situations, money mindset work, active versus passive learning, and legacy planning.

• Lesson 1.1: Coaching on Credit Cards
• Lesson 2.1: Uneven Power Dynamic During Coaching Session
• Lesson 2.2: Taking Inventory
• Lesson 2.3: Couples Who Keep Money Separate
• Lesson 3.1: Organizational Guidelines for Business Finances
• Lesson 3.2: Business Owner – Not Enough Revenue
• Lesson 4.1: Expenses Far Exceed Income
• Lesson 4.2: Variable Income
• Lesson 4.3: Side Hustles
• Lesson 5.1: The Caretaker
• Lesson 5.2: Coaching on Money Mindset
• Lesson 5.3: Money Mindset Scorecard
• Lesson 5.4: Active vs Passive Learning
• Lesson 6.1: Legacy Drawer
• 📕 Resources: Taking Inventory PDF & Spreadsheet, Business Owner – Not Enough Revenue, Variable Income handout, Side Hustles (2 handouts), The Caretaker, Money Mindset Positive and Negative Beliefs, Money Mindset Scorecard Questions & Spreadsheet, Active vs Passive Learning, Legacy Drawer

BONUS – Thinking Like a CEO (3 hours 28 minutes)

Business management training covering intentionality, key performance indicators, time management, hiring your first team member, delegation, and finance/operations systems.

• Lesson 1: Taking Action In Your Business
• Lesson 2: Working In Your Zone of Genius
• Lesson 3: Planning and Goal Setting
• Lesson 4: Managing Your Time
• Lesson 5: Finance and Operations
• How and When to Effectively Delegate So You Can Focus on Your Zone of Genius
• 🎵 Audio coaching on common mental blocks (3 files: Not putting yourself out there, Feeling discouraged, Thinking you need to know everything)
• 📕 Resources: Being Intentional With Your Business, Key Performance Indicators, Time Management Tips & Tricks, Interview Questions, Startup Business Expenses, Phase II Business Expenses, Hiring Your First Team Member Velvet Ropes, Employment Contract, My Future Roadmap

BONUS – Advanced Marketing (4 hours 53 minutes)

Specialized marketing strategies including creating signature presentations, managing email newsletters, mastering news media appearances, SEO basics, and brand development.

• Advanced Marketing Introduction
• Creating Your Signature Presentation
• Make Your Email Newsletter Useful and Manageable
• Master the News Media
• Simple SEO for Financial Coaches
• Gif-ify Your Brand
• 📕 Resources: Sample Speaker Kit, Components of Your Signature Presentation, Delivering Your Signature Presentation, Sample Slide Deck, Newsletter Sample Signup Form, Signature Presentation Sample Deliverables, Sample Media Pitch Email, Sample HARO Response

BONUS – Advanced Programming (2 hours 30 minutes)

Program design training covering understanding your client success path, setting the stage for programs, designing one-to-many offers, extending coach-client relationships, and daily money management services.

• Advanced Programming: Introduction
• Understanding Your Client Success Path
• Setting the Stage
• Designing Your One-to-Many Offer
• Extending Your Coach-Client Relationship
• Daily Money Management
• Advanced Programming: Wrap Up Video
• 📕 Resources: Client Journey Roadmap, Client Success Path, Scale Your Financial Coaching Business, Design Your One-to-Many Offer, Periodic Coaching Agreement, Pre-Session Questionnaire, DMM Client Journey Roadmap, DMM Agreement, DMM Billable Template, DMM Flyer, DMM Landing Page, DMM Monthly Statement Email, DMM Welcome Email, DMM Prep Work Sheet, Beat the Heat 21 Day Challenge Scorecard (2 versions), Masterclass 90-day Session Prep Form, Masterclass Agreement, Masterclass Flyer

BONUS – Corporate Wellness (3 hours 59 minutes)

Complete training for entering the corporate financial wellness market, including the Fiscal Fitness Phoenix approach, case studies, competitor analysis, niche development, and program design.

• Introduction to Course #2
• Corporate Wellness: Introduction
• The Fiscal Fitness Phoenix Way
• Brainstorm Program Ideas
• Know Your Competition
• 📕 Resources: Tools of the Trade, What is Working in Financial Education, Case Studies (County Government, Hospital, Manufacturing Company, Credit Union Support Services), Know Your Competition (PDF & PowerPoint), Developing Your Niche within a Niche, Financial Coaching in the Workplace, Determine Your Workplace Niche, Corporate Wellness Flow Sheet, Corporate Wellness Landing Page, Capabilities Briefing Slide Deck, Needs Discovery Questions, Corporate Wellness Workbook, Financial Stress Assessment, Strategic Debrief, Proposal Example, Formula for Building a Dynamic Workshop, Key Players, Land Your First Client

Included Bonuses

✅ Financial Coaching Toolkit — 4 Specialty Areas — Over 100 done-for-you client worksheets, spreadsheets, and coaching frameworks covering the role of a financial coach, 90-day program delivery, personal finance fundamentals, and the Plan Ahead Method budgeting system. Includes template tutorials and the complete Toolkit Workbook (video + PDF formats).

✅ Bonus Modules — 4 Advanced Training Modules — Coaching Concepts (14 videos on complex client situations), Thinking Like a CEO (6 videos on business management), Advanced Marketing (7 videos on presentation skills, media, SEO), and Advanced Programming (7 videos on scaling services including Daily Money Management).

✅ Corporate Wellness Training Program — Complete curriculum for entering the workplace financial wellness market, including real case studies, competitor analysis templates, capability briefing deck, needs discovery framework, and proposal examples used to land government and corporate contracts.

✅ Client Tutorial Video Library — 15 ready-to-send tutorial videos teaching clients how to use the Plan Ahead Method Budget, including tracking bill pay, balancing bank accounts, managing credit cards, extending budgets, and troubleshooting common errors. Use these to reduce client onboarding time.

About Kelsa Dickey

Kelsa Dickey is the founder and CEO of the Financial Coach Academy and Fiscal Fitness Phoenix, a 7-figure financial coaching company employing more than half a dozen team members. After 7 years working as a financial advisor and corporate accountant, she quit her corporate job in 2010 to start her own business as a financial coach, driven by a desire to help everyday people with cash flow and budgeting rather than only serving high-net-worth clients for investment management.

Verified Credentials:

✅ Bachelor's degree in Personal Finance with a minor in Economics, plus a Master's degree in Accounting and an MBA in Business from the University of Phoenix

✅ Fully licensed as a financial advisor with Series 7, Series 66, and Health, Life, and Disability insurance licenses before transitioning to financial coaching

✅ Author of The Financial Coaching Playbook (published 2020 by Financial Coach Academy) — a comprehensive manual for creating and running a financial coaching business that guides readers through designing their perfect business

✅ Media appearances on USA Today, CNN Money, Yahoo, and MSN Money providing money insights and expert commentary

✅ Creator of the Plan Ahead Method — a signature budgeting methodology that helps clients move from reactive to proactive money management, with specialized templates for different income schedules and financial situations

✅ Host of The Financial Coach Academy Podcast — a weekly educational podcast teaching how to create and grow a profitable financial coaching business, available on Spotify, iHeart, and Buzzsprout

✅ Built Fiscal Fitness Phoenix from solo practice to 7-figure business employing multiple coaches and daily money management specialists, demonstrating the scalability of the systems taught in the Academy

✅ Trained hundreds of coaches through the Financial Coach Academy online program since its launch, creating a community of financial coaches who share her vision of changing the world through accessible financial education

What Problems Does Financial Coach Academy 2025 Solve?

“I want to help people with money but I'm not a CFP and don't want to manage investments or sell financial products” — The program clearly distinguishes financial coaching from financial advising throughout Module 1's legal protection training. You'll learn what you can and cannot do as a coach, how to structure your business to avoid securities regulations, and how to coach on budgeting, cash flow, and money behavior without crossing into investment advice. The included contracts and agreements are specifically written for coaching relationships.

“I've been trying to get financial coaching clients for months but nobody is enrolling” — Module 2's discovery session framework walks you through the exact process used by Fiscal Fitness Phoenix to convert prospects into paying clients, including the Quick Audit Framework for qualifying leads, pre-session questionnaires that demonstrate value before the call, and post-session follow-up sequences. Module 5's sales training addresses specific objections (“I need to think about it,” “I can't afford it,” “I need to talk to my spouse”) with proven response scripts.

“I don't know what to actually DO with clients once they enroll” — The Financial Coaching Toolkit provides the complete 90-day client journey used by successful Financial Coach Academy graduates. You'll receive session-by-session frameworks, prep work assignments, accountability check-in templates, and over 100 client worksheets covering every fundamental topic from debt payoff to retirement planning. The Plan Ahead Method gives you a signature budgeting system to teach rather than generic advice.

“I'm stuck doing everything one-to-one and can't figure out how to scale beyond trading time for money” — Advanced Programming covers designing one-to-many offers like masterclasses, group coaching, and extended coaching relationships. The Corporate Wellness module teaches you how to sell workplace financial wellness programs to employers, allowing you to serve 50-200 employees through a single contract rather than finding clients one by one.

“I have financial expertise but I don't know how to actually coach people through behavior change” — Specialty Area 1 of the Financial Coaching Toolkit breaks down the Four Key Roles of a Financial Coach (educator, accountability partner, cheerleader, mirror) with specific phrases to use in each role. You'll learn attribution phrasing that helps clients take ownership of their insights rather than feeling lectured. The Coaching Concepts bonus module demonstrates how to handle complex situations like uneven power dynamics, couples who keep money separate, and clients with deep-seated money mindset blocks.

“I don't know how to find clients or build a referral network” — Module 6 provides the complete referral development system used by Fiscal Fitness Phoenix, including how to identify ideal referral partners (financial advisors, CPAs, attorneys, therapists), prepare for one-to-one meetings, follow up systematically, and create co-marketing materials. You'll receive actual flyers and webpage templates designed to appeal to financial advisors who want to refer clients needing cash flow help but don't offer it themselves.

“I'm not tech-savvy and don't know what tools I need to run a coaching business” — The program includes step-by-step tutorials for all the essential tools: Acuity for scheduling, JotForm and Google Forms for questionnaires, Streak/Asana/Trello for client management, Google Sheets for budgeting, Canva for marketing materials, HelloSign for contracts, and integration between platforms. You'll see exactly how to set up each system rather than figuring it out alone.

What Makes Financial Coach Academy 2025 Different from Other Financial Coaching Courses

The Plan Ahead Method — A Signature Budgeting System — Unlike generic budgeting advice, this program teaches Kelsa Dickey's proprietary Plan Ahead Method, a forward-looking budgeting framework that helps clients plan expenses proactively rather than react to what already happened. The method includes specialized templates for weekly, bi-weekly, credit card users, and business owners, with 23 client tutorial videos covering every aspect from setup to month-end reconciliation. This gives you a concrete methodology to teach rather than vague financial wellness concepts.

Built by a 7-Figure Financial Coaching Business Owner — Most financial coaching courses are created by educators or consultants who don't run active coaching practices. Kelsa Dickey built Fiscal Fitness Phoenix from a solo practice to a 7-figure business employing multiple coaches, proving the systems work at scale. The contracts, client journey maps, and workflow templates are the actual tools her team uses daily, not theoretical frameworks.

Corporate Wellness Entry Strategy — The Corporate Wellness module provides case studies from real contracts with county government, hospitals, and manufacturing companies, showing exactly how to position financial coaching services to HR departments and employee assistance programs. You'll receive the capability briefing deck, needs discovery questions, and proposal templates that have closed 5- and 6-figure corporate contracts, which is rarely taught in coach training programs focused only on one-to-one private clients.

100+ Done-For-You Client Worksheets — The Financial Coaching Toolkit includes complete client-facing materials for every coaching topic: debt payoff trackers, net worth calculators, values-based budgeting exercises, 15 different “planning ahead” templates (medical expenses, subscriptions, home maintenance, travel, weddings, new babies), meal planning resources, and retirement reframing worksheets. You can start coaching immediately without creating everything from scratch.

Frequently Asked Questions About Financial Coach Academy 2025

What is Financial Coach Academy 2025 about?

Financial Coach Academy 2025 is a comprehensive certification program for aspiring financial coaches created by Kelsa Dickey, founder of the 7-figure financial coaching business Fiscal Fitness Phoenix. The program teaches how to build, launch, and scale a profitable financial coaching business using proven frameworks including the Plan Ahead Method budgeting system, 90-day client journey structure, and corporate wellness program development. It covers business setup, legal protections, program design, client acquisition, coaching delivery, and scaling strategies.

Who created Financial Coach Academy 2025?

Kelsa Dickey, who holds a Bachelor's degree in Personal Finance, Master's in Accounting, and MBA, plus Series 7 and Series 66 licenses from her 7 years as a financial advisor. After quitting her corporate job in 2010, she built Fiscal Fitness Phoenix into a 7-figure company and has trained hundreds of coaches through the Financial Coach Academy. She is the author of The Financial Coaching Playbook (2020) and hosts The Financial Coach Academy Podcast. Her work has been featured in USA Today, CNN Money, Yahoo, and MSN Money.

What is included in Financial Coach Academy 2025?

The program includes 164 video lessons totaling 88 hours 40 minutes, 252 PDF resources, 40 spreadsheet templates, 8 images, 4 audio files, and 1 presentation, totaling 26.42 GB of content. This encompasses 6 core modules, 4 Financial Coaching Toolkit specialty areas, 4 bonus modules (Coaching Concepts, Thinking Like a CEO, Advanced Marketing, Advanced Programming), and the Corporate Wellness training program. You'll receive complete client worksheets, business templates, contract examples, marketing materials, and tutorial videos.

Who is Financial Coach Academy 2025 best suited for?

Financial professionals transitioning from advising to coaching, money-savvy individuals wanting to build a coaching business, struggling coaches who can't get clients consistently, corporate trainers expanding into financial wellness, and service providers stuck at $2K-$3K monthly who need systems to scale. It serves those who want to help everyday people with budgeting and cash flow rather than only serving high-net-worth clients for investment management.

What will I learn in Financial Coach Academy 2025?

You'll learn how to build a 90-day financial coaching program using the Client Journey Framework, master the Plan Ahead Method budgeting system, coach on financial fundamentals using 100+ client worksheets, develop corporate wellness programs for employers, create onboarding systems that convert discovery sessions, sell coaching services using objection-handling scripts, build referral networks with financial professionals, design marketing resources and social media content, and establish legal protections and business structure specific to financial coaching.

What format is Financial Coach Academy 2025 delivered in?

The program is delivered as downloadable video lessons (MP4 format, 164 files totaling 88+ hours), PDF workbooks and worksheets (252 files), Excel spreadsheet templates (40 files for budgeting, client tracking, and business planning), audio training files (4 M4A files), PNG/JPG images for branding (8 files), and PowerPoint presentations (1 file). Total download size is 26.42 GB across 470 files organized into 15 folders.

Does Financial Coach Academy 2025 include any bonus materials?

Yes, the program includes extensive bonuses: Financial Coaching Toolkit with 4 Specialty Areas (over 100 client worksheets, budgeting templates, and coaching frameworks), Bonus Modules covering Coaching Concepts (14 videos), Thinking Like a CEO (6 videos), Advanced Marketing (7 videos), and Advanced Programming (7 videos), Corporate Wellness Training (12 videos with case studies and contract templates), and 15 Client Tutorial Videos for the Plan Ahead Method Budget system.

What is Kelsa Dickey known for?

Kelsa Dickey is known for building Fiscal Fitness Phoenix from a solo financial coaching practice into a 7-figure business employing multiple team members, creating the Plan Ahead Method budgeting system, authoring The Financial Coaching Playbook, hosting The Financial Coach Academy Podcast, and training hundreds of financial coaches through her online Academy. She's recognized for helping financial professionals transition from product-focused advising to coaching on cash flow, budgeting, and money behavior.

How is Financial Coach Academy 2025 different from other financial coaching courses?

The program is built around the Plan Ahead Method, a proprietary budgeting system with specialized templates and 23 tutorial videos rather than generic advice. It's created by someone running an active 7-figure coaching business, so all systems are proven at scale. It includes corporate wellness training with real contract examples for landing employer clients. You receive 100+ done-for-you client worksheets rather than just learning theory. It distinguishes clearly between coaching and financial advising with specific legal guidance and coaching-focused contracts.