Offer Breakthrough Workshop by Katelyn Bourgoin

What This Course Delivers

Offer Breakthrough Workshop is a self-guided 4-hour training by Katelyn Bourgoin, founder of Customer Camp with 63,000 newsletter subscribers and 228,000+ social media followers. The program teaches the Problem-Up™ Method, a 9-step offer design process that works backwards from customer pain points to create scalable service-based offers. Includes 10 video lessons, 26 PDFs, 1 workbook document, 5 hours 28 minutes 54 seconds of content totaling 797.13 MB.

Course Contents at a Glance

🎬 10 Video Lessons — 5h 28m 54s

📕 26 PDF Resources — Workbooks, templates, guides

📄 1 Document — Offer Breakthrough Workbook

💾 Total Download: 797.13 MB

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What You Will Master in Offer Breakthrough Workshop

✅ Problem-Up™ Methodology — Learn Katelyn Bourgoin's 9-step offer design process that starts with customer pain points instead of solution formats, eliminating months of analysis paralysis in a 4-hour focused session.

✅ FIRE Problem Identification — Master the painstorming technique to uncover problems that are Frequent, Intense, Require fast action, and Expensive—the four characteristics that make customers willing to pay premium prices.

✅ Jobs-to-be-Done Framework Application — Understand why people really buy by uncovering the underlying motivations and progress customers seek, moving beyond surface-level features to psycho-logical and logical solutions.

✅ Hyper-Specific Target Market Refinement — Use Katelyn's systematic approach to narrow from broad audience categories to best-fit buyer segments, identifying the specific contexts where problems become most painful and urgent.

✅ Six Painkiller Principles for Offer Design — Apply the validated framework that transforms generic service offerings into scalable products customers pre-order before launch, based on principles Katelyn used to generate $1.8M across four products.

✅ Pre-Selling Validation Strategy — Create your pre-selling plan to validate market demand with real money before building, using the same approach Katelyn employed for three five-figure pre-sales.

✅ Strategic Goal Clarification — Define your underlying business goal to distinguish between good ideas and good ideas specifically for your situation, ensuring your offer aligns with your bigger picture beyond revenue.

✅ AI-Powered Strategic Work — Access custom-built GPTs including “Sparky” brainstorming partner and the “Cha-Ching” Naming Bot to accelerate strategic thinking that typically takes weeks into hours.

✅ Rapid Target Buyer Identification — Learn the systematic process for identifying potential target buyers by analyzing existing customer patterns, overlooked market segments, and profitable opportunity gaps.

✅ Problem Prioritization Framework — Use Katelyn's criteria-based approach to evaluate which problems to solve first based on market demand, urgency, expense, and strategic fit with your business model.

Who Is Offer Breakthrough Workshop Designed For?

• The Plateaued Service Provider — Revenue has flatlined at $5K-$15K per month despite having happy clients and strong testimonials. Every attempt to grow requires more hours or hiring team members, creating a ceiling tied directly to time availability. The Problem-Up™ Method in Module 5 shows how to identify which parts of the service delivery generate the most value, then package those elements into a scalable offer that breaks the time-for-money trap without starting from scratch.

• The Multi-Idea Entrepreneur — Three half-finished course outlines sit in folders alongside two membership concepts and a coaching program draft. Each idea seemed brilliant at first, but none progressed beyond initial excitement because clarity was missing about which to pursue. The underlying goal clarification exercise in the Start Here module and the rapid painstorming technique in Module 4 provide the decision-making framework to choose one validated direction and commit with confidence.

• The Niche-Resistant Expert — Expertise spans multiple domains and the thought of narrowing to one tiny niche feels limiting and inauthentic. Previous attempts at “picking a niche” resulted in marketing that felt forced and attracted wrong-fit clients. Module 3's target buyer identification process and Module 6's hyper-specific market refinement approach show how Katelyn herself generated $1.8M across four products without traditional niching by focusing on specific problems instead of demographic boxes.

• The AI-Anxious Professional — Sleepless nights worrying that ChatGPT and similar tools will commoditize years of hard-earned expertise, making services obsolete or driving prices to near-zero. Module 1's framework for avoiding the number one mistake helps identify the types of problems that resist AI automation—those requiring judgment, customization, and human understanding—then design offers around those defensible value zones.

• The Analysis Paralysis Sufferer — Six months of market research, competitor analysis, and framework tweaking without launching anything. Every decision branches into five more questions, creating a spiral of overthinking that prevents forward movement. The 9-step structured process with concrete exercises transforms abstract strategy into specific actions, designed to produce a testable offer idea in 4 hours instead of months.

• The Pre-Validation Skeptic — Afraid to invest time and money building a course, membership, or program that nobody buys. Previous product launch resulted in crickets despite months of development work. Module 8's pre-selling validation strategy teaches Katelyn's exact approach for three five-figure pre-sales before building anything, using real money as the ultimate market signal instead of surveys or feedback requests.

Full Curriculum Breakdown

Getting Started: Foundation & Framework

The workshop opens with orientation materials that set the strategic foundation. The Start Here module introduces the Problem-Up™ approach and its core philosophy—starting with expensive customer problems rather than solution formats. The calendar blocking exercise ensures dedicated focus time for strategic work, while the underlying goal clarification helps distinguish between ideas that sound good and ideas that align with specific business objectives.

• Start Here
• Exercise: Block Out Your Calendar
• 📕 Resource: Workbook (complete workshop companion)
• 📕 Resource: AI-powered Bots (access to custom GPTs)
• Exercise: Clarify Your Underlying Goal

Module 1: Avoid The Number One Mistake (My $1B Story)

Katelyn shares the critical lesson from her experience with a billion-dollar mistake—launching solutions before validating the problems customers will actually pay to solve. This video lesson establishes why most offer ideas fail and introduces the innovation framework for spotting profitable opportunities others overlook. The big idea definition exercise helps clarify the initial offer concept before diving into validation.

• Video: Avoid The Number One Mistake (My $1B Story)
• Exercise: Define Your Big Idea

Module 2: Understand Why People Really Buy

This module teaches the Jobs-to-be-Done framework applied to offer design. Rather than focusing on features or benefits, the lesson reveals how to uncover the underlying progress customers seek when they “hire” a solution. The framework distinguishes between functional, emotional, and social jobs, showing how premium offers address all three dimensions.

• Video: Understand Why People Really Buy
• Exercise: Uncover Jobs-to-be-Done

Module 3: Identify Potential Target Buyers

Systematic approach to discovering who experiences the problems most acutely. The module covers how to analyze existing customer patterns, spot underserved segments, and identify contexts where problems become urgent and expensive. The exercise provides a structured brainstorming process for generating a list of potential buyer categories before narrowing.

• Video: Identify Potential Target Buyers
• Exercise: Identify Potential Target Buyers

Module 4: Doing Rapid “Painstorming”

Introduction to Katelyn's signature painstorming technique for uncovering FIRE problems—those that are Frequent, Intense, Require fast action, and Expensive. This rapid brainstorming method focuses exclusively on pain points rather than solutions, revealing the specific struggles that make customers desperate for help and willing to pay premium prices. The exercise generates a comprehensive pain inventory for each potential buyer segment.

• Video: Doing Rapid “Painstorming”
• Exercise: Do Rapid Painstorming

Module 5: Target Problems

Once the pain inventory exists, this module teaches the evaluation criteria for choosing which problems to solve. Covers how to assess problem frequency, intensity, urgency, and expense, then match those characteristics against personal expertise, competitive landscape, and strategic goals. The exercise uses a scoring framework to prioritize the most profitable problem opportunities.

• Video: Target Problems
• Exercise: Choose Target Problems

Module 6: Refine Your Target Market

After selecting problems, this module narrows the audience from broad categories to hyper-specific segments. Teaches how to identify the precise contexts, situations, and trigger events where chosen problems become most painful. The refinement process reveals exactly who to target with marketing messages and where to find them, moving from “overwhelmed entrepreneurs” to “service providers hitting $10K months who can't scale without hiring.”

• Video: Refine Your Target Market
• Exercise: Choose Target Market

Module 7: Design Your Better Big Idea

Application of the six painkiller principles to transform validated problems into compelling offer concepts. This module synthesizes all previous exercises—goals, buyer psychology, target problems, and refined markets—into a cohesive offer design. Covers solution formats, pricing psychology, positioning, and naming strategies. The exercise produces a complete offer blueprint ready for validation.

• Video: Design Your Better Big Idea
• Exercise: Design Your Better Big Idea

Module 8: Pre-sell to Validate Market Demand

Final validation step before building anything. Katelyn teaches her exact pre-selling approach used for three five-figure launches—how to create simple pre-sale pages, craft irresistible early-bird offers, identify where to promote, and use real purchase behavior as the ultimate market signal. The exercise creates a complete pre-selling action plan with timeline, offer structure, and promotion strategy.

• Video: Pre-sell to Validate Market Demand
• Exercise: Create Your Pre-selling Plan

Bonus Resources & Next Steps

Additional materials to enhance workshop results and continue momentum. Includes access to the “Cha-Ching” Naming Bot (unlocked after leaving a review), live workshop replays showing Katelyn guiding participants through the process in real-time, and a special limited-time deal announcement.

• 📕 Resource: Leave a Review and Unlock the “Cha-Ching” Naming Bot
• 📕 Resource: Live Workshop Replays (2 workshop recordings)
• 📕 Resource: Surprise: Claim your special deal [14 days only]

Complete Workshop Materials

The program includes comprehensive PDF resources for every module containing exercise worksheets, frameworks, and implementation guides. Two full-day workshop PDFs (Day 1 and Day 2) provide additional context and examples. The Offer Breakthrough Workbook document serves as the central companion for completing all exercises.

• 📕 Complete exercise PDFs for all 9 modules (26 total PDF resources)
• 📄 Offer Breakthrough Workbook (editable document format)
• 🎬 2 Full Live Workshop Replays (7h 21m total: Workshop #1 at 2h 2m, Workshop #2 at 2h 11m)
• 🎬 8 Core Teaching Videos (3h 54m total across modules 1-8)
• 🎬 Intro Video (7m 27s orientation)

Included Bonuses

✅ Custom AI-Powered GPTs — Six proprietary bots including “Sparky” brainstorming partner for strategic thinking, problem identification support, and the “Cha-Ching” Naming Bot for offer naming. These AI assistants accelerate strategic work that typically takes weeks into hours, providing on-demand guidance through decision points.

✅ Live Workshop Replays (2 Full Recordings) — Watch Katelyn guide live participants through the entire 9-step process in real-time. Workshop #1 runs 2 hours 2 minutes, Workshop #2 runs 2 hours 11 minutes. See actual entrepreneurs working through exercises, asking questions, and receiving personalized feedback, providing additional context beyond the core teaching videos.

✅ Lifetime Access & Updates — Permanent access to all materials including future content additions and framework refinements. As Katelyn updates the workshop based on new case studies and student results, all students receive updated materials at no additional cost.

✅ Shareable Team Materials — Full permission to share workbook and exercise materials with team members, contractors, or business partners. Multiple people can collaborate on offer design using the same frameworks without additional licensing fees.

About Katelyn Bourgoin

Katelyn Bourgoin is the founder and CEO of Customer Camp, a company specializing in customer research training and buyer psychology education. After starting her first business at age 25, she sold that company and then grew her second venture, RedRiot Communications, from a one-woman operation into one of Halifax's leading boutique branding agencies before founding Customer Camp.

Katelyn experienced both entrepreneurial failure and bankruptcy before building a seven-figure media company rooted in buyer psychology principles. She conducted over 300 customer interviews for a software product—more interviews than most companies conduct in their entire existence—which became the foundation for her Jobs-to-be-Done expertise. This intensive research background led her to create the Why We Buy newsletter, which quickly gained traction and has been recognized by Forbes as a “must-read for marketers.”

Verified Credentials:

✅ Founder & CEO of Customer Camp — Company dedicated to teaching product teams and entrepreneurs how to conduct effective customer research and apply buyer psychology to offer design and marketing.

✅ 63,000 Newsletter Subscribers — The Why We Buy newsletter teaches practical applications of buyer psychology, earning recognition from Forbes and establishing Katelyn as “The Customer Whisperer” in marketing circles.

✅ 228,000+ Social Media Followers — Combined audience across Twitter/X (139,400+ followers) and LinkedIn, where she shares daily insights on buyer psychology, customer research, and offer design.

✅ 4X Founder — Built and sold multiple companies including RedRiot Communications, providing firsthand experience with the offer design challenges service entrepreneurs face.

✅ $1.8M Generated Across Four Products — Created multiple six-figure product launches without traditional niching, using the problem-focused approach taught in Offer Breakthrough Workshop.

✅ Three Five-Figure Pre-Sales — Successfully validated and pre-sold products before building them, generating five figures in revenue from future customers willing to pay for solutions to validated problems.

✅ Featured in Forbes, Inc., HuffPost, Bustle — Media appearances and recognition for expertise in customer research, buyer psychology, and entrepreneurship. Regular contributor to business publications and entrepreneurship platforms.

✅ Podcast Guest & Speaker — Appeared on Nathan Barry's podcast, Forward Obsessed, The Copywriter Club, Undefeated Underdogs, and Barry O'Reilly's podcast discussing buyer psychology, customer research, and sustainable business growth strategies.

✅ Creator of Multiple Frameworks — Developed Wallet Opening Words system, Painkiller Messaging System, Trigger Technique Framework, and Problem-Up™ Method—strategic frameworks built from years of customer research and real-world application.

✅ 4.8-Star Rating from 500+ Workshop Participants — Offer Breakthrough Workshop has been completed by over 500 entrepreneurs with consistently high satisfaction ratings and documented results including immediate client acquisition and productized service launches.

What Problems Does Offer Breakthrough Workshop Solve?

“I've been running my service business for 3+ years with great client results, but I'm completely maxed out on time and can't grow revenue without working more hours or hiring a team I can't afford yet.” — The Problem-Up™ Method in modules 5-7 teaches how to identify which specific parts of your service delivery clients value most, then design a scalable offer around solving that one problem. Instead of packaging your entire service, you extract the highest-value component that clients would pay for independently, creating a productized offering that breaks the time-for-money ceiling.

“I have five different course ideas and two membership concepts sitting in my notes, but I freeze every time I try to choose which one to build because I'm terrified of wasting months on something nobody wants.” — Module 4's rapid painstorming technique and Module 5's problem evaluation framework provide the decision-making criteria to choose with confidence. Rather than guessing which idea sounds best, you evaluate which problems your potential customers experience most frequently, intensely, urgently, and expensively, then let market signals guide the choice instead of intuition.

“Every expert tells me to niche down, but I have expertise across multiple areas and serving only one tiny audience feels limiting and inauthentic.” — Katelyn's own experience generating $1.8M across four products without traditional niching proves the alternative approach taught in modules 3 and 6. Instead of picking a demographic niche, you identify specific expensive problems that occur across different markets, then position around the problem rather than the person. This allows serving diverse clients unified by shared struggles rather than industry categories.

“I spend weeks researching competitors, analyzing market gaps, and refining my positioning, but I never actually launch anything because there's always one more thing to figure out.” — The workshop's 9-step structured process with concrete exercises forces decision-making at each stage. The underlying goal clarification exercise in the Start Here section and the 4-hour time boundary create artificial constraints that break analysis paralysis. Module 8's pre-selling validation approach provides the specific next action—test with real buyers—eliminating indefinite research loops.

“I'm watching AI tools become more capable every month and I'm terrified that my expertise will become commoditized or automated, making my services obsolete.” — Module 1's framework for avoiding the number one mistake teaches how to identify problems that resist automation—those requiring judgment, customization, human understanding, and contextual application. Module 2's Jobs-to-be-Done framework reveals how to design offers addressing emotional and social jobs alongside functional ones, creating defensible value AI cannot replicate.

“I've launched two digital products that generated maybe $2,000 total after months of creation because I built based on what I thought people wanted, not what they'd actually pay for.” — Module 8 covers Katelyn's exact pre-selling validation strategy used for three five-figure pre-sales. The approach teaches how to create simple pre-sale offers, identify where to promote them, and use real purchase behavior as the ultimate validation signal. Pre-selling forces market validation with actual money before investing time building, eliminating the build-then-hope approach.

“I know my service solves problems, but when I try to explain what I do or write marketing copy, it comes out generic and fails to differentiate me from dozens of competitors saying similar things.” — The painstorming technique in Module 4 uncovers the specific language customers use to describe their struggles. Module 7's six painkiller principles teach how to transform problem understanding into compelling positioning that speaks directly to urgent pain. The approach replaces feature-focused messaging with problem-focused copy that immediately resonates with best-fit buyers experiencing those exact struggles.

What Makes Offer Breakthrough Workshop Different from Other Business Strategy Courses

Problem-Up™ Methodology vs. Solution-First Approach — Most business courses teach how to package existing skills into courses, memberships, or coaching programs by choosing a format first, then filling it with content. Offer Breakthrough reverses this sequence using the Problem-Up™ Method, which starts by identifying expensive customer problems, then designs the appropriate solution format based on what the problem requires. This backwards approach eliminates the common mistake of building solutions customers don't urgently need.

Pre-Selling Validation Before Building — While typical courses teach how to create content, design modules, and build platforms before launch, Module 8 focuses entirely on validating demand with real money first. Katelyn's approach—used successfully for three five-figure pre-sales—teaches how to sell the offer before building it, using actual purchase behavior as the validation signal rather than surveys, focus groups, or social media polls that measure interest without commitment.

FIRE Problem Framework for Premium Pricing — Generic business strategy emphasizes unique value propositions and competitive differentiation. The rapid painstorming technique in Module 4 instead focuses on identifying problems that are Frequent, Intense, Require fast action, and Expensive—the four characteristics that make customers willing to pay premium prices regardless of competition. This shifts focus from being different to solving problems that hurt enough to command higher fees.

Jobs-to-be-Done Application for Service Businesses — Module 2 adapts the Jobs-to-be-Done framework specifically for service-based entrepreneurs creating scalable offers. Rather than academic theory, the application shows how to uncover the functional, emotional, and social progress customers seek, then design offers addressing all three dimensions. This depth creates defensible positioning against AI automation and commodity competitors focused only on functional outcomes.

4-Hour Strategic Sprint vs. Months of Planning — Traditional business strategy courses span 6-12 weeks with multiple modules per week, creating extended timelines that enable overthinking and abandonment. Offer Breakthrough structures the entire process into a 4-hour intensive sprint with 9 concrete exercises, artificial time constraints, and sequential decision points that force completion. The compressed timeline maintains momentum and eliminates analysis paralysis through structured urgency.

Frequently Asked Questions About Offer Breakthrough Workshop

What is Offer Breakthrough Workshop about?

Offer Breakthrough Workshop is a self-guided 4-hour strategic training teaching service-based entrepreneurs how to design scalable offers using the Problem-Up™ Method. The program works backwards from expensive customer problems to create solutions, covering problem identification, target market refinement, offer design, and pre-selling validation across 9 structured exercises.

Who created Offer Breakthrough Workshop?

Katelyn Bourgoin created the workshop. She is the founder and CEO of Customer Camp, a 4X entrepreneur who built a seven-figure media company after experiencing startup failure and bankruptcy. Katelyn has 63,000 newsletter subscribers, 228,000+ social media followers, generated $1.8M across four products without traditional niching, and conducted over 300 customer interviews that became the foundation for her buyer psychology expertise. Forbes recognized her Why We Buy newsletter as a “must-read for marketers.”

What is included in Offer Breakthrough Workshop?

The complete package includes 10 video lessons totaling 5 hours 28 minutes 54 seconds, 26 PDF resources containing exercises and frameworks, 1 editable workbook document, and 6 custom AI-powered GPTs including the “Sparky” brainstorming partner. Total download size is 797.13 MB. Includes 8 core teaching videos across the 9-step process, 2 full live workshop replays showing real participants, and lifetime access to all current and future content updates.

Who is Offer Breakthrough Workshop best suited for?

The workshop serves service-based entrepreneurs with happy clients but plateaued revenue who can't scale without adding more hours. Best fit for those with multiple half-finished offer ideas seeking clarity on which to pursue, professionals concerned about AI commoditizing their expertise, and anyone ready to validate offers with real buyers instead of endless research. Not suitable for those seeking passive income schemes or unwilling to do focused strategic work.

What will I learn in Offer Breakthrough Workshop?

The 9-step process teaches the Problem-Up™ Method for designing offers backwards from customer problems, the FIRE framework for identifying problems that are Frequent, Intense, Require fast action, and Expensive, Jobs-to-be-Done application for uncovering buyer psychology, rapid painstorming technique for problem discovery, six painkiller principles for offer design, hyper-specific target market refinement, and pre-selling validation strategy Katelyn used for three five-figure launches before building products.

What format is Offer Breakthrough Workshop delivered in?

The workshop is delivered as on-demand video lessons in MP4 format with accompanying PDF exercises, worksheets, and frameworks. The 10 videos range from 5 minutes 26 seconds to 2 hours 11 minutes, with core teaching videos averaging 6-14 minutes for focused learning. PDFs total 42.78 MB and include exercise workbooks for all 9 steps. The workbook document is provided in editable DOCX format at 749.26 KB for customization.

Does Offer Breakthrough Workshop include any bonus materials?

Yes. Bonuses include 6 custom AI-powered GPTs led by “Sparky” brainstorming partner for accelerated strategic thinking, 2 full live workshop replay recordings totaling 4 hours 13 minutes showing real participants working through exercises, lifetime access to all future content updates and framework refinements, and shareable team materials allowing multiple people to collaborate using the same resources without additional licensing fees.

What is Katelyn Bourgoin known for?

Katelyn Bourgoin is known as “The Customer Whisperer” for her expertise in buyer psychology and customer research. She is recognized for conducting over 300 customer interviews for a single product, creating the Why We Buy newsletter with 63,000 subscribers that Forbes called a “must-read for marketers,” building 228,000+ social followers, generating $1.8M across four products without traditional niching, and developing frameworks including Wallet Opening Words, Painkiller Messaging System, and the Problem-Up™ Method taught in this workshop.

How is Offer Breakthrough Workshop different from other business strategy courses?

Offer Breakthrough uses the Problem-Up™ approach that starts with expensive customer problems before choosing solution formats, reversing the typical solution-first method. The workshop focuses on pre-selling validation with real money before building anything, applies the FIRE framework to identify premium-price problems (Frequent, Intense, Require fast action, Expensive), and structures the entire strategic process into a 4-hour intensive sprint instead of 6-12 weeks, eliminating analysis paralysis through time constraints and sequential exercises.

What is the Problem-Up™ Method?

The Problem-Up™ Method is Katelyn Bourgoin's 9-step offer design framework taught throughout the workshop. The approach works backwards from customer problems rather than starting with solution formats like courses or memberships. Steps include clarifying underlying goals, understanding buyer psychology, identifying target buyers, conducting rapid painstorming for FIRE problems, choosing target problems, refining target markets, designing offers using six painkiller principles, and creating pre-selling validation plans to test demand before building.

What are FIRE problems?

FIRE is an acronym taught in Module 4 representing the four characteristics that make customers willing to pay premium prices: Frequent (happens regularly enough to stay top-of-mind), Intense (causes significant pain or frustration), Require fast action (urgency drives decision-making), and Expensive (already costs money through lost time, revenue, opportunities, or direct expenses). The rapid painstorming technique focuses on uncovering problems with all four characteristics rather than generic pain points.