Market Like a CEO by Jereshia Hawk

What This Course Delivers

Market Like a CEO by Jereshia Hawk is a messaging course designed for experienced business owners who need their marketing to reflect the depth and delivery their best clients are looking for. Hawk, who grew her coaching business from $0 to $2 million in less than 4 years and led a $400 million pipeline project as a civil engineer, teaches how to shift from selling what you do to messaging who your buyer becomes. The program includes 20 video lessons totaling 2h 30m 03s, 20 PDFs, and 7 workbooks covering high-ticket messaging, buyer psychology, and strategic positioning.

Course Contents at a Glance

🎬 20 Video Lessons — 2h 30m 03s

📕 20 PDF Resources — Workbooks, templates, guides

📄 7 Document Templates — Client snapshots, messaging generators, lead generation strategies

💾 Total Download: 4.99 GB

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What You Will Master in Market Like a CEO

✅ How to articulate your perspective publicly with clarity and conviction rather than creating more content that sounds like it was written three price points ago

✅ The visibility framework for showing up without selling yourself out, including how to balance authenticity with boundaries and decide which aspects of your identity to magnify

✅ The high-ticket messaging shift from selling what you do to messaging who your buyer becomes through working with you, addressing why messaging matters more as price points increase

✅ How to understand the three levels of buyer identity shifts and create messaging that matches their readiness at each stage

✅ The psychology of high-ticket buyers and how decision-making changes when there's a comma in the price tag, including how to align content with client identity shifts

✅ How to choose the right lead generation strategy for your specific business model rather than following generic advice that doesn't match your offer structure

✅ The Client Snapshot Template system for mapping buyer behavior and messaging intel, positioning you to speak directly to your most qualified prospects

✅ Why staying relevant and resonant requires messaging evolution, including where you've outgrown your current message and how to re-engage without starting over

✅ How to lead your messaging like a CEO by delegating content creation without diluting your voice and systematizing thought leadership

✅ The Custom GPT Prompt framework for creating content that transfers trust, calls in decisive buyers, and positions you to sell at the level your work deserves

Who Is Market Like a CEO Designed For?

• The Premium Service Provider Stuck in Mid-Tier Messaging — You've raised your prices or introduced a premium offer, but your content still sounds like it was written three price points ago. Your leads hesitate not because you're unqualified, but because they can't feel the difference between you and everyone else. This course teaches the messaging shift required when your price has a comma in it, helping you articulate who your buyer becomes rather than just what you deliver.

• The Experienced Coach Attracting Leads Who Don't Quite Get It — You're tired of feeling like you're repeating yourself and it's still not landing. The people inquiring aren't saying no because you lack expertise, they're hesitating because your message isn't reflecting the depth, discernment, and delivery your best clients are actually looking for. Module 3's buyer psychology framework shows you how to match messaging to the three levels of buyer identity shifts.

• The Business Owner Who Stepped Away and Came Back to a Changed Market — The content that used to convert is now flat. The strategies that used to sell feel outdated. The audience you once attracted wants something different, and you've also shifted. Market Like a CEO helps you reconnect to your voice, refine your message, and reposition yourself in a market that's noisier and more discerning than it was before your break.

• The High-Ticket Expert Creating Content That Doesn't Match Their Delivery — There's a gap between the way you're selling and the way you're serving. Your messaging focuses on frameworks and templates while your actual work involves holding space, guiding complex decision-making, and creating safety for growth. This course teaches you to make visible the lived philosophy that shapes how you work, not just the tactical steps.

• The Authority Figure Whose Most Aligned Clients Have Tuned Out — Your messaging isn't broken, it's outdated. You're showing up consistently but it feels like the people who need your work most have stopped listening. You need messaging that lowers perceived risk, transfers trust with every post, and makes your most qualified people show up already feeling like a yes rather than needing to be convinced.

Full Curriculum Breakdown

Market Like a CEO contains 20 video lessons organized into 6 modules, plus decision check-in lessons designed to help you implement changes at your own pace. The course includes 7 strategic workbooks and templates for immediate application.

Module 1: The New Rules for Visibility, Authority & Remaining In Demand

This module establishes the course framework and addresses the core challenge of showing up publicly without selling yourself out. It covers the visibility block that keeps business owners from being fully seen and how to balance authenticity with boundaries.

• Lesson 1.1: Market Like a CEO — The New Rules for Visibility, Authority & Remaining In Demand (Course Overview)
• Lesson 1.2: How Do You Show Up Without Selling Yourself Out?
• Lesson 1.3: The Visibility Block — Why You're Holding Back in Your Messaging
• Lesson 1.4: Where's the Line Between Being Authentic and Feeling Overexposed?
• Lesson 1.5: Decision Check In — Curate Your Visibility: What Aspects of Your Identity Will You Magnify?

Module 2: The Foundation of High-Ticket Messaging

This module breaks down why messaging becomes more critical as price points increase and introduces the fundamental shift from selling what you do to messaging who your buyer becomes.

• Lesson 2.1: Why Messaging Matters in High-Ticket Sales
• Lesson 2.2: The High-Ticket, High-Touch Messaging Shift — It's Not About What You Do, It's About Who You Are
• Lesson 2.3: Decision Check In — Am I Ready to Stop Selling My Offer and Start Messaging to My Buyer's Identity?
• 📕 Resources: Will vs Skill Worksheet, Will vs Skill Messaging Generator

Module 3: The Psychology of High-Ticket Buyers

This module explores how decision-making changes when there's a comma in the price tag and teaches the three levels of buyer identity shifts that determine messaging approach.

• Lesson 3.1: The Psychology of High-Ticket Buyers — How Decision-Making Changes When There's a Comma in the Price Tag
• Lesson 3.2: The Three Levels of Buyer Identity Shifts — Messaging That Matches Their Readiness
• Lesson 3.3: Choosing the Right Lead Generation Strategy for Your Business Model
• Lesson 3.4: Decision Check In — What Stage of Buyer Identity Am I Currently Speaking to Most?
• 📕 Resources: Choosing the Right Lead Generation Strategy for Your Business Model Workbook, Stages of Awareness Example

Module 4: The Messaging Mindset Shift — Staying Relevant & Resonant

This module addresses why messaging cannot be static and how to evolve your message without starting over. It focuses on reconnecting with messaging you've become out of touch with.

• Lesson 4.1: The Myth of Set It & Forget It Messaging
• Lesson 4.2: The Truth About Messaging (And Why It Can't Be Static)
• Lesson 4.3: Decision Check In — What Parts of Your Messaging Have You Become Too Out of Touch With and Where Are You Ready to Lean Back In?
• 📕 Resources: Create Your Messaging Rhythms, Unfiltering Your Messaging Worksheet

Module 5: Lead Your Messaging Like a CEO

This module teaches how to step into the role of leading your messaging rather than just creating it, including frameworks for mapping buyer patterns and delegating content without diluting your voice.

• Lesson 5.1: Know Your Buyer Like A CEO (Client Snapshot Template)
• Lesson 5.2: Create Content Like a CEO (Custom GPT Prompt)
• 📕 Resources: Client Snapshot — Buyer Behavior + Messaging Intel Template

Module 6: Implementation & Next Steps

This module ties together the course concepts and provides clarity on what it means to market like a CEO, plus guidance on working with Jereshia Hawk if additional support is needed.

• Lesson 6.1: What It Really Means To Market Like a CEO
• Lesson 6.2: If You Want a Partner in This Work

Included Resources

✅ Client Snapshot Template — A strategic framework for documenting buyer behavior and messaging intel, designed to map the patterns that help you speak directly to your most qualified prospects (DOCX format)

✅ Will vs Skill Worksheet — A tool for distinguishing between what your buyers want to achieve versus what they're capable of achieving, helping you address both motivation and methodology in your messaging (DOCX format)

✅ Will vs Skill Messaging Generator — A template that translates the Will vs Skill framework into specific messaging language you can use in your content (DOCX format)

✅ Lead Generation Strategy Workbook — A guide for choosing the right lead generation approach based on your specific business model rather than following generic advice (DOCX format)

✅ Stages of Awareness Example — A practical case study showing how messaging changes across different buyer awareness stages (DOCX format)

✅ Create Your Messaging Rhythms — A framework for establishing sustainable content creation patterns that keep your messaging fresh without requiring constant reinvention (DOCX format)

✅ Unfiltering Your Messaging Worksheet — A tool for identifying where you've filtered yourself too much and how to bring forward the parts of you that have been quietly driving your brilliance behind the scenes (DOCX format)

About Jereshia Hawk

Jereshia Hawk is a strategic advisor and business coach who grew her coaching business from $0 to $2 million in less than 4 years using organic marketing, a lean team, and high profit margins. Before becoming a business coach, she worked as a civil engineer in the energy sector, where she served as the lead engineer on a $400 million pipeline project and provided engineering oversight on pipeline replacement projects at Consumers Energy. Her business has generated $1.4 million in revenue with conversion rates as high as 72%.

Verified Credentials:

✅ Grew her online coaching business from $0 to $2 million in less than 4 years with organic marketing strategies

✅ Generated $1.4 million in revenue with documented conversion rates reaching 72%

✅ Served as lead engineer on a $400 million pipeline project in the energy sector

✅ Worked as a Transmission Enhancement for Deliverability and Integrity Engineer at Consumers Energy

✅ Holds a bachelor's degree in Civil Engineering from Western Michigan University

✅ Featured in Forbes, Black Enterprise, Essence, Diversity Inc, and Social Media Examiner

✅ Appeared on podcasts including The Copywriter Club, Amy Porterfield's Online Marketing Made Easy, Boss Project, and Ready Aim Empire

✅ Hosts the podcast “Jereshia Said” focused on building a multi-7-figure coaching business

✅ Teaches high-achieving industry experts how to launch scalable group coaching programs by packaging intellectual property

Jereshia focuses on narrowing the racial wealth gap by helping industry experts chart new career paths as profitable online coaches. Her engineering background gives her a strategic lens for building business systems that are streamlined, scalable, and predictable. She takes a year-long sabbatical approach to business, having stepped away from selling and posting on social media for a full year before returning with a refined methodology focused on high-ticket messaging and buyer psychology.

What Problems Does Market Like a CEO Solve?

“I've raised my prices but my content still sounds like it was written for my old clients” — Module 2 addresses the high-ticket messaging shift, teaching the difference between selling what you do and messaging who your buyer becomes. The framework helps you align your content with your current price point by focusing on buyer identity rather than deliverables, making the premium nature of your work visible in every piece of content.

“My leads keep asking the same questions no matter how much I explain” — Module 3's buyer psychology framework covers the three levels of buyer identity shifts and how to create messaging that matches their readiness. Rather than repeating yourself, you'll learn to diagnose which identity stage your leads are in and adjust your messaging to meet them there, reducing the perceived risk of working with you.

“I stepped away from my business and now my old messaging doesn't work anymore” — Module 4 dismantles the myth of set it and forget it messaging and teaches why messaging evolution is necessary. The Unfiltering Your Messaging Worksheet helps you identify where you've outgrown your current message and how to re-engage without starting over, reconnecting you to your voice in a market that's changed.

“I'm attracting inquiries but they're not the right fit” — Module 3's Lead Generation Strategy Workbook teaches how to choose the right lead generation approach for your specific business model. Instead of following generic advice, you'll match your content strategy to your offer structure, ensuring your messaging filters for the buyers you actually want rather than just generating volume.

“I create tons of content but it feels like my ideal clients have tuned out” — Module 5's Client Snapshot Template provides a framework for documenting buyer behavior and messaging intel, helping you speak directly to what your most qualified prospects are actually thinking about. The Custom GPT Prompt tool then helps you create content that transfers trust rather than just provides information, making your audience feel immediately seen and understood.

“I know what I do is valuable but I struggle to articulate it publicly” — Module 1 addresses the visibility block that keeps business owners from showing up fully, exploring the line between being authentic and feeling overexposed. The Curate Your Visibility framework helps you decide which aspects of your identity to magnify, teaching you to bring forward the lived philosophy that shapes your work rather than just the tactical steps.

“My messaging works but it's exhausting to maintain and I can't delegate it” — Module 5 teaches how to lead your messaging like a CEO rather than being the sole creator. The Create Content Like a CEO framework shows you how to systematize thought leadership and delegate content creation without diluting your voice, making your messaging sustainable as your business scales.

What Makes Market Like a CEO Different from Other Messaging Courses

The Buyer Identity Shift Framework — Rather than teaching general copywriting techniques, this course is built around the three levels of buyer identity shifts and how messaging must match readiness at each stage. The framework addresses why high-ticket buyers make decisions differently when there's a comma in the price tag, focusing on identity transformation rather than feature-benefit formulas.

Engineer-Designed Business Systems — Jereshia Hawk's civil engineering background brings a strategic, systems-oriented approach to messaging that treats it as infrastructure rather than inspiration. The course provides templates like the Client Snapshot and Custom GPT Prompt that systematize thought leadership, allowing business owners to maintain their voice while building scalable content operations.

Post-Sabbatical Methodology — The course emerged from Hawk's experience taking a full year off from selling and social media, returning to find that her old messaging no longer worked. This perspective makes Market Like a CEO particularly suited for business owners who have evolved, raised prices, or stepped away and need to reconnect with their voice without starting over.

The Will vs Skill Distinction — The course introduces a framework that separates what buyers want to achieve from what they're capable of achieving, addressing both motivation and methodology in messaging. This distinction helps business owners speak to the psychological readiness of their audience rather than just the practical obstacles.

Frequently Asked Questions About Market Like a CEO

What is Market Like a CEO about?

Market Like a CEO is a messaging course for experienced business owners who need their marketing to reflect premium positioning. The program teaches the shift from selling what you do to messaging who your buyer becomes, covering high-ticket buyer psychology, the three levels of buyer identity shifts, and how to lead messaging like a CEO rather than just creating content.

Who created Market Like a CEO?

Jereshia Hawk created Market Like a CEO. She is a strategic advisor and business coach who grew her coaching business from $0 to $2 million in less than 4 years with organic marketing. Before coaching, she worked as a civil engineer and served as lead engineer on a $400 million pipeline project. She has been featured in Forbes, Black Enterprise, and Essence, and hosts the podcast “Jereshia Said.”

What is included in Market Like a CEO?

Market Like a CEO includes 20 video lessons totaling 2h 30m 03s, 20 PDF resources, and 7 strategic workbooks. The course covers 6 modules on visibility, high-ticket messaging, buyer psychology, messaging evolution, and CEO-level messaging leadership. Included templates are the Client Snapshot for mapping buyer behavior, Will vs Skill Worksheet, Custom GPT Prompt framework, Lead Generation Strategy Workbook, Messaging Rhythms guide, and Unfiltering Your Messaging Worksheet. Total download size is 4.99 GB.

Who is Market Like a CEO best suited for?

Market Like a CEO is designed for experienced business owners and coaches who have raised their prices but whose messaging hasn't caught up. It's suited for premium service providers attracting leads who don't quite get it, high-ticket experts whose content doesn't match their delivery depth, and authority figures whose most aligned clients have tuned out. The course addresses business owners who need messaging that reflects discernment and sophistication rather than just volume.

What will I learn in Market Like a CEO?

You'll learn how to show up without selling yourself out by curating which aspects of your identity to magnify. You'll master the high-ticket messaging shift from selling deliverables to messaging buyer identity transformation. You'll understand the three levels of buyer identity shifts and how to match messaging to readiness. You'll learn to choose the right lead generation strategy for your business model, systematize thought leadership with the Custom GPT framework, and lead your messaging like a CEO by delegating without diluting your voice.

What format is Market Like a CEO delivered in?

Market Like a CEO is delivered as 20 video lessons in MP4 format totaling 2h 30m 03s of content, 20 PDF resources, and 7 DOCX workbook templates. Each lesson runs between 5 to 20 minutes. The total download size is 4.99 GB. The course is self-paced with lifetime access, allowing you to move through content and return to it as your messaging evolves.

Does Market Like a CEO include any bonus materials?

The core program includes 7 strategic implementation workbooks integrated into the curriculum: the Client Snapshot Template for buyer behavior mapping, Will vs Skill Worksheet and Messaging Generator, Lead Generation Strategy Workbook with business model matching, Stages of Awareness Example case study, Create Your Messaging Rhythms framework, and Unfiltering Your Messaging Worksheet. These are positioned as essential course resources rather than separate bonuses.

What is Jereshia Hawk known for?

Jereshia Hawk is known for growing her coaching business from $0 to $2 million in less than 4 years using organic marketing with conversion rates reaching 72%. Before coaching, she was a civil engineer who led a $400 million pipeline project. She has been featured in Forbes, Black Enterprise, Essence, and Social Media Examiner. She hosts the podcast “Jereshia Said” and focuses on helping industry experts launch scalable group coaching programs while narrowing the racial wealth gap.

How is Market Like a CEO different from other messaging courses?

Market Like a CEO focuses specifically on high-ticket messaging and buyer psychology when there's a comma in the price tag, rather than general copywriting. The course introduces the Buyer Identity Shift Framework covering three readiness levels, the Will vs Skill distinction between motivation and capability, and engineer-designed systems for scaling messaging. It emerged from Hawk's year-long sabbatical experience, making it particularly suited for business owners who have evolved or stepped away and need to reconnect with their voice.

What is the original price of Market Like a CEO?

The course sales page indicates enrollment pricing at $299, though the page notes that enrollment is currently closed. The course is positioned as an investment in refining messaging for premium-priced offers rather than entry-level content creation.

How long does it take to complete Market Like a CEO?

The full course contains 2h 30m 03s of video content across 20 lessons, with each lesson running 5 to 20 minutes. The course is designed to be completed in approximately 3 hours for the core teachings, though implementation time varies based on individual workflow and capacity. The course includes decision check-in lessons that allow business owners to pause and implement changes before moving forward, making it adaptable to different paces.